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Menampilkan 1–4 dari 4 artikel
Dampak dan Tata Kelola Penggunaan AI pada Keputusan Pemasaran dan Etika
Widodo Wibisono
; Sri Heneng Prasastono
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 4
, No 1
(2026)
The development of Artificial Intelligence (AI) technology has significantly changed strategy and decision making in marketing management. However, the massive use of AI raises new challenges regarding ethics, transparency and governance. This research aims to analyze the impact of using AI, especially recommender systems and large language models (LLMs), on the effectiveness of marketing decisions, as well as the role of AI governance in controlling emerging ethical issues. The research method...
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Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Locus of Control terhadap Kinerja Keuangan UMKM di Jawa Tengah
Mohammad Hidayatul Holili
; Sri Heneng Prasastono
; Widodo Wibisono
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
The aim of this research is to explore the impact of financial literacy, financial inclusion, and locus of control on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) active in Central Java. This study follows a quantitative research approach, which involves testing hypotheses and determining the relationships between variables, allowing for generalization of the results from the sample to the broader population. Quantitative research collects data in the form of numbers...
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Analisis Strategi Pemasaran Online Pada CV. Artamas Konveksi Purwokerto
Widodo Wibisono
; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
This research aims to find out the online marketing strategy implemented by CV. Artamas Konveksi Purwokerto. Data collection techniques are by means of scientific observation, interviews and documentation. The data analysis technique is carried out through data reduction, data presentation, and drawing conclusions. The research results stated that CV. Artamas Konveksi in its marketing strategy uses an electronic device called Gadged and uses social media Facebook, Instagram, Whatsapp, Shopee, Ti...
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Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan Sambel Layah Cabang Kendal
Widodo Wibisono
; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 2
(2023)
This study aims to determine the effect of service quality on customer satisfaction at the Sambel Layah Restaurant, Kendal Branch. The data collection technique used a questionnaire instrument with 105 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationshi...
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