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Analisis Pengaruh Digital Marketing terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Mediasi: Studi pada Perusahaan Kosmetik yang terdaftar di Bursa Efek Indonesia
Nugrah Leksono Putri Handayani
; Poppy Fitrijanti Soeparan
; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 4
, No 1
(2026)
This study aims to analyze the effect of digital marketing on firm value and to examine the mediating role of profitability. The research employs a quantitative approach with an explanatory research design. The sample consists of six cosmetic companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period, selected using purposive sampling based on data availability. The analytical technique used is Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS)...
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Peran QRIS sebagai Pendorong Financial Technology (Fintech) dalam Meningkatkan Inklusi Keuangan
Nugrah Leksono Putri Handayani
; Poppy Fitrijanti Soeparan
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
This study aims to analyze the role of the Quick Response Code Indonesian Standard (QRIS) as a key driver in the development of Financial Technology (Fintech) that contributes to increasing financial inclusion in Indonesia. Using qualitative methods through a descriptive approach, this study focuses on exploring and understanding phenomena related to QRIS implementation and its impact on the national digital financial ecosystem. Research data was obtained through literature studies from various...
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Personalisasi dan Big Data Analitik Sebagai Strategi Pemasaran di Era Society 5.0
Nugrah Leksono Putri Handayani
; Poppy Fitrijanti Soeparan
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 1
(2025)
This research aims to find out how personalization and big data analytics can be used as an effective marketing strategies in the era of society 5.0. This research uses a qualitative method with a descriptive approach which aims to explore, analyze and interpret phenomena related to the topic. The data in this research was obtained through literature study, by exploring information from various primary and secondary sources consisting of books, scientific journals, articles and other relevant pu...
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Optimalisasi Sistem Pembayaran Quick Respone Code Indonesian Standard (QRIS) Dalam Mewujudkan Inklusi Keuangan
Nugrah Leksono Putri Handayani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
This research aims to determine the optimization of the Quick Response Code Indonesian Standard (QRIS) payment system in realizing financial inclusion. The research method used is qualitative descriptive analysis using the literature method by conducting a literature study. The research results show that using QRIS is getting easier because it is able to reach various merchants with integrated mobile banking applications and digital wallets. Optimizing the QRIS payment system can realize and ove...
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Peran Teknologi Informasi Pada Akuntansi Sektor Publik Dalam Pencegahan Fraud
Nugrah Leksono Putri Handayani
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 2
(2023)
This study aims to determine the role of information technology in public sector accounting in preventing fraud that occurs in public sector organizations. The research conducted was a literature review research based on articles appropriate to the research topic for further analysis. The result of this research is that there are fraud prevention methods which include technical strategies and preventive strategies. The technical strategy includes efforts to prevent fraud through the use of priva...
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