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Menampilkan 1–5 dari 5 artikel
Pengaruh Cinta Uang, Literasi Keuangan, dan Sikap Keuangan terhadap Manajemen Keuangan Pribadi pada Generasi Z : (Survei pada Mahasiswa/i Komunitas GenBI Sumatera Selatan)
Intan Nurjanah
; Hilda Hilda
; Lidia Desiana
Jurnal Bisnis Inovatif dan Digital
Vol 2
, No 3
(2025)
The accelerated progress in technology alongside the global integration of digital trends have significantly shaped the financial behavior of Generation Z. This demographic often displays short-term financial tendencies, such as impulsive spending, the adoption of the “You Only Live Once” (YOLO) mindset, and doom spending, which often undermines long-term financial planning. This study seeks to examine the extent to which love of money, financial literacy, and financial attitude influence person...
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Pengaruh Kemudahan dan Keamanan Terhadap Kepuasaan Layanan Moble Banking Bank Sumsel Babel Syariah: ( Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam )
Serli Serli
; Hilaliyah Hilaliyah
; Lidia Desiana
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 6
(2024)
This study analyzes the influence of ease of use and security on customer satisfaction with the mobile banking services of Bank Sumsel Babel Syariah, particularly among students of the Faculty of Islamic Economics and Business at UIN Raden Fatah Palembang. Using a quantitative approach, data were collected through questionnaires from 100 respondents. The results indicate that ease of use does not have a significant effect, while security has a positive and significant impact. Collectively, ease...
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Penerapan Sosial Media dan Brand Image terhadap Pemasaran Produk Bank Syariah
Erika Amalia
; Hadilla Maryati
; Lidia Desiana
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 4
(2024)
As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the market...
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Pengaruh Service Excellent dan Relationship Marketing Terhadap Kepuasan Nasabah PT. Bank Sumsel Babel Syariah Kantor Cabang Palembang
Amelia Vinka Irawan
; Septina Mirati
; Lidia Desiana
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This study aims to determine how much influence Service Excellent and Relationship Marketing have on Customer Satisfaction of PT Bank Sumsel Babel Syariah KC Palembang. The population in this study amounted to 5239 customers with incidental sampling method using the formula obtained a sample of 100 respondents. This research uses quantitative methods, primary data which is then processed using IBM SPSS 25. The T test results show that service excellent has a significant effect on customer satisf...
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Optimalisasi Lembaga Keuangan Syariah Dalam Era Digital Untuk Memajukan Industri Teknologi Bagi Generasi Z
Maulydia Anggraini
; Desy Safitri
; Lidia Desiana
Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Vol 2
, No 1
(2024)
In the rapidly developing digital era, Sharia Financial Institutions (LKS) have a great opportunity to innovate and adapt to modern technology to support economic growth, especially for Generation Z. This research aims to identify optimization steps that can be taken by LKS in facing transformation digital, as well as exploring the role of sharia financial technology (fintech) in advancing the technology industry. Generation Z, as a highly tech-savvy group, has different needs and preferences th...
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