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Menampilkan 1–2 dari 2 artikel
The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan
Ika Melati Puji Asputri
; Adelina Lubis
; Ikbar Pratama
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
This study aims to analyze the relationship between service quality and customer green satisfaction at Madani Hotel Medan. The service quality in question includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, which are integrated with environmentally friendly practices implemented by the hotel. Green satisfaction refers to the level of customer satisfaction that is not only based on conventional services, but also on the hotel's commitment to environmen...
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The Role Of Green Marketing And Brand Image In Shaping The Decision To Stay At Ecolodge Bukit Lawang Resort
Yudha Maulana Putra
; Lubis, Adelina
; Ikbar Pratama
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2024)
This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with...
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DOI