The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan

Ika Melati Puji Asputri ; Adelina Lubis ; Ikbar Pratama
Proceeding of the International Conference on Econ... 📅 2024 Vol 1, No 2 🔗 DOI: 10.61132/iceat.v1i2.112
Abstract
This study aims to analyze the relationship between service quality and customer green satisfaction at Madani Hotel Medan. The service quality in question includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, which are integrated with environmentally friendly practices implemented by the hotel. Green satisfaction refers to the level of customer satisfaction that is not only based on conventional services, but also on the hotel's commitment to environmental sustainability. The research method used is a quantitative approach by distributing questionnaires to 100 respondents who are guests of Madani Hotel Medan. Data were analyzed using a linear regression method to determine the effect of service quality on green satisfaction. The results of the study indicate that there is a positive and significant relationship between service quality and customer green satisfaction. This finding indicates that the implementation of high-quality and environmentally friendly services can increase overall customer satisfaction. This study provides implications for hotel management to continue to improve service quality by paying attention to sustainability aspects in order to meet the expectations of increasingly environmentally conscious customers.
Keywords
Service Quality; Green Satisfaction; Sustainability; Customer Satisfaction; Madani Hotel Medan
How to Cite

Ika Melati Puji Asputri, et al. (2024). The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan. Proceeding of the International Conference on Economics, Accounting, and Taxation, 1(2). https://doi.org/10.61132/iceat.v1i2.112

Ika Melati Puji Asputri; Adelina Lubis; Ikbar Pratama, "The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan," Proceeding of the International Conference on Economics, Accounting, and Taxation, vol. 1, no. 2, 2024.

Ika Melati Puji Asputri; Adelina Lubis; Ikbar Pratama. "The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan." Proceeding of the International Conference on Economics, Accounting, and Taxation, vol. 1, no. 2, 2024.

Ika Melati Puji Asputri; Adelina Lubis; Ikbar Pratama. "The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan." Proceeding of the International Conference on Economics, Accounting, and Taxation 1, no. 2 (2024).

Ika Melati Puji Asputri, et al. (2024) 'The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan', Proceeding of the International Conference on Economics, Accounting, and Taxation, 1(2). doi: 10.61132/iceat.v1i2.112.

Ika Melati Puji Asputri; Adelina Lubis; Ikbar Pratama. The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan. Proceeding of the International Conference on Economics, Accounting, and Taxation. 2024;1(2).

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