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Menampilkan 1–2 dari 2 artikel
The Relationship Between Service Quality and Customer Green Satisfaction at Madani Hotel Medan
Ika Melati Puji Asputri
; Adelina Lubis
; Ikbar Pratama
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
This study aims to analyze the relationship between service quality and customer green satisfaction at Madani Hotel Medan. The service quality in question includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, which are integrated with environmentally friendly practices implemented by the hotel. Green satisfaction refers to the level of customer satisfaction that is not only based on conventional services, but also on the hotel's commitment to environmen...
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Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building
Sekar Chalifah Segara
; Ihsan Effendi
; Adelina Lubis
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positi...
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