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Menampilkan 1–3 dari 3 artikel
The Role Of Green Marketing And Brand Image In Shaping The Decision To Stay At Ecolodge Bukit Lawang Resort
Yudha Maulana Putra
; Lubis, Adelina
; Ikbar Pratama
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2024)
This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with...
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Product Image And Ethnocentrism Factors In Influencing Knowledge Of UIS Karo Among Universitas Medan Area Students
Lubis, Adelina
; Siti Anggiani Syahvira
; Aulia Sofiea Putri
; Zul Azmi Mutahajjid
; Lubis, Andi Reza Syahputra
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2024)
This study aims to analyze the influence of product image and ethnocentrism factors on knowledge about Uis Karo, a traditional cloth typical of the Karo people, among students of Medan Area University. Product image refers to students' perceptions of the quality, beauty, and relevance of Uis Karo as part of local culture, while ethnocentrism refers to the tendency to prioritize and value local products over foreign products. The research method uses a quantitative approach with data collection t...
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The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City
Sari, Adelina Puspita
; Ihsan Effendi
; Lubis, Adelina
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a qu...
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