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Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Produk Fasion di Marketplace Shopee: Studi Kasus: Mahasiswa di STIE Dharma Putra Semarang
Jurnal Transformasi Bisnis Digital
Vol 3
, No 1
(2026)
This study aims to analyze the influence of price, product quality, and promotion on purchasing decisions of fashion products on the Shopee marketplace (Case Study: Students of STIE Dharma Putra Semarang). Data were collected using a questionnaire, with respondents selected through purposive sampling. The sample consisted of 50 students from STIE Dharma Putra Semarang who had previously purchased fashion products on Shopee. Based on hypothesis testing, the first hypothesis shows that price has a...
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Pengaruh Kualitas Pelayanan, Fasilitas dan Lokasi terhadap Kepuasan Tamu New Puri Garden Hotel Semarang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the influence of service quality, facilities, and location on guest satisfaction at New Puri Garden Hotel Semarang. In the increasingly competitive hospitality industry, understanding the factors that influence guest satisfaction is crucial for enhancing customer loyalty and business competitiveness. This research uses a quantitative approach with a survey method. The population in this study consisted of all guests staying at New Puri Garden Hotel Semarang, totaling...
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Pengaruh Saluran Distribusi, Persepsi Harga dan Ketersediaan Produk terhadap Kepuasan Konsumen Gas Elpiji PT Arie Mulya Barutama Semarang
DHARMA EKONOMI
Vol 31
, No 1
(2024)
The purpose of this research is to determine the influence of distribution channels, price perceptions, product availability on consumer satisfaction at PT. Arie Mulya Barutama Semarang. The population of this study was 140 customers. The samples taken using saturated sampling techniques were 140 respondents. This research data analysis tool uses multiple linear regression. The research results show that Distribution Channels have a positive effect on Consumer Satisfaction. This is shown by the...
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Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Kenyamanan Pelayanan terhadap Kepuasan Konsumen Rumah Makan Soto Mas Boed Semarang
Alvina Ayu Septianingrum
; Ida Martini
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regr...
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Pengaruh Disiplin Kerja, Sikap Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan PT. Nusa Jaya Farma Indonesia (Nufarindo) Semarang
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 28
, No 1
(2022)
The purpose of this study was to determine the effect of work discipline, work attitude and job satisfaction on employee performance at PT. Nusa Jaya Farma Indonesia. The population of this study are employees of PT. Nusa Jaya Farma Indonesia, which has a total of 778 employees. The samples were taken using a random sampling technique, namely a number of 89 respondents. This research data analysis tool uses multiple linear regression.
The results showed that job satisfaction has a positive effec...
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