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Menampilkan 1–2 dari 2 artikel
The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable
Hui Nee, Au Yong
; Sugiyarti, Gita
; Mardiyono, Aris
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; t...
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Transformational Leadership and Work-Life Balance on Job Satisfaction: The Mediating Role of Employee Engagement
Puspita, Arum
; Hui Nee, Au Yong
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study investigates the effects of transformational leadership and work-life balance on job satisfaction, with employee engagement as a mediating variable, within the context of modern organizational work environments. Increasing job demands and performance pressures have raised concerns regarding employee psychological well-being, yet previous empirical findings on how leadership and work-life balance influence job satisfaction remain inconsistent. Therefore, this research aims to examine w...
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DOI