The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable

Hui Nee ; Au Yong ; Sugiyarti ; Gita ; Mardiyono ; Aris
Proceeding. of The International Conference on Bus... 📅 2026 Vol 4, No 1 🔗 DOI: 10.56444/icbe-untagsmg.v4i1.3494
Abstract
This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; there is a significant positive influence between e-marketing on customer trust; there is a significant positive influence between customer engagement on customer trust; there is a significant positive influence between customer trust; on marketing performance
Keywords
e-marketing; customer engagement; customer trust; marketing performance
How to Cite

Hui Nee, et al. (2026). The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable. Proceeding. of The International Conference on Business and Economics, 4(1). https://doi.org/10.56444/icbe-untagsmg.v4i1.3494

Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris, "The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable," Proceeding. of The International Conference on Business and Economics, vol. 4, no. 1, 2026.

Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris. "The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable." Proceeding. of The International Conference on Business and Economics, vol. 4, no. 1, 2026.

Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris. "The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable." Proceeding. of The International Conference on Business and Economics 4, no. 1 (2026).

Hui Nee, et al. (2026) 'The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable', Proceeding. of The International Conference on Business and Economics, 4(1). doi: 10.56444/icbe-untagsmg.v4i1.3494.

Hui Nee, Au Yong; Sugiyarti, Gita; Mardiyono, Aris. The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable. Proceeding. of The International Conference on Business and Economics. 2026;4(1).

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