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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Jurnal Kewirausahaan Cerdas dan Digital
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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The Effectiveness of Enforcing the Polluter Pays Principle as an Ecological Restoration Mechanism in Environmental Disputes in Indonesia
IJLS (International Journal of Law and Society)
Vol 3
, No 2
(2026)
Environmental pollution and degradation remain serious issues in Indonesia, causing significant impacts on ecosystems and the social life of communities. One of the fundamental principles in environmental law aimed at ensuring ecological restoration is the Polluter Pays Principle (PPP), which obliges polluters to bear all costs arising from environmental pollution or damage caused by their activities. This study aims to analyze the effectiveness of enforcing the Polluter Pays Principle as a mech...
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Audit Sistem Informasi Operasional Menggunakan Framework COBIT 2019 : Studi Kasus : PT XYZ
Theresia Chintia Herawati
; Syeira Khaerani
; Siti Sheila Mozza Fatihah W
; Mutiara Astri Pradina
; Dicky Pratama
Saturnus: Jurnal Teknologi dan Sistem Informasi
Vol 4
, No 1
(2026)
The use of Information Systems and Information Technology (IS/IT) is a crucial factor in improving the efficiency and accuracy of retail sector operations. PT XYZ, a retail-level staple goods provider, has implemented IS/IT to support sales recording, inventory management, security, and operational reporting. This study aims to assess the effectiveness, efficiency, security, and compliance of the information system used. The audit was conducted through observation, interviews, document review, a...
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The Influence of Online Customer Reviews and Product Quality Perception on Skintific Purchase Decisions on Tiktok Shop
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study is intended to identify the impact of Online Customer Reviews and Product Quality Perceptions on Skintific Purchase Decisions on TikTok Shop. This study applies a quantitative approach through causal methods. Involving 96 respondents who have purchased and used Skintific products on the platform. Data analysis was carried out through the stages of classical assumption tests (normality, multicollinearity, and heteroscedasticity), and used multiple linear regression to test the research...
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The Influence of Brand Awareness and Customer Reviews on the Purchase Decision of Pahlawan Steamed Coating Product Surabaya
International Journal of Management and Strategic Business Leadership
Vol 2
, No 4
(2025)
The rapid growth of Indonesia's tourism sector, especially in East Java, has increasingly created fierce competition between local culinary brands. Steamed coating product Surabaya, as one of the leading souvenirs, appears on a solid brand awerness representation with an authentic customer experience. This study empirically examines the influence of Brand Awareness and Customer Review on the Purchase Decision of Steamed Layer Products of Surabaya Heroes. A causal quantitative approach was applie...
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Pengaruh Keselamatan dan Kesehatan Kerja, Komitmen Organisasi, dan Pengalaman Kerja terhadap Produktivitas Kerja PT Rayung Pelangi Nusantara Purbalingga
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 3
(2025)
This research is motivated by the declining level of work productivity of PT Rayung Pelangi Nusantara Purbalingga employees, which is suspected to be caused by the suboptimal implementation of occupational safety and health (K3), low organizational commitment, and less than optimal utilization of work experience. The main focus of this study is to analyze the influence of occupational safety and health (K3), organizational commitment, and work experience on employee work productivity partially....
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Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ
Studi Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the part...
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Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi Sky Beauty Care Surabaya
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to analyze the effect of relationship marketing on customer loyalty with customer satisfaction as a mediating variable at Sky Beauty Care Surabaya. Relationship marketing, which encompasses aspects of trust, commitment, communication, and complaint handling, has been identified as an important strategy in building long-term relationships with customers. In this study, a quantitative approach was used with a survey method, where data was collected through questionnaires distribute...
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Expansion of Local Micro, Small and Medium Enterprises (MSMEs) Market Through the Development of Tourism Villages
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 3
(2025)
This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the...
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