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Pengaruh E-Service Quality, Online Customer Rating, dan Online Customer Review terhadap Keputusan Pembelian di Aplikasi Fore Coffee Surabaya Barat
Arif Dhia Misbahuddin
; Wiwik Herawati
Jurnal Riset dan Inovasi Manajemen
Vol 3
, No 3
(2025)
The rapid development of digital technology has significantly transformed consumer behavior, making online applications the primary channel for interaction and transactions. These applications provide convenience for consumers to access various products and services quickly and efficiently. In this context, the quality of service provided, along with the rating and reviews shared online, plays a crucial role in influencing purchasing decisions. For instance, the Fore Coffee app allows consumers...
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Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi Sky Beauty Care Surabaya
Brigitta Cornelia Amanda
; Wiwik Herawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to analyze the effect of relationship marketing on customer loyalty with customer satisfaction as a mediating variable at Sky Beauty Care Surabaya. Relationship marketing, which encompasses aspects of trust, commitment, communication, and complaint handling, has been identified as an important strategy in building long-term relationships with customers. In this study, a quantitative approach was used with a survey method, where data was collected through questionnaires distribute...
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Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i
Evianah Evianah
; Dwi Indah Mustikorini
; Wiwik Herawati
CiDEA Journal
Vol 3
, No 2
(2024)
Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the re...
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