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Menampilkan 1–4 dari 4 artikel
The Influence of Online Customer Reviews and Product Quality Perception on Skintific Purchase Decisions on Tiktok Shop
Ayu Nabila Fransiska
; Liling Listyawati
; Andry Herawati
; Damajanti Sri Lestari
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study is intended to identify the impact of Online Customer Reviews and Product Quality Perceptions on Skintific Purchase Decisions on TikTok Shop. This study applies a quantitative approach through causal methods. Involving 96 respondents who have purchased and used Skintific products on the platform. Data analysis was carried out through the stages of classical assumption tests (normality, multicollinearity, and heteroscedasticity), and used multiple linear regression to test the research...
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The Influence of Brand Awareness and Customer Reviews on the Purchase Decision of Pahlawan Steamed Coating Product Surabaya
Erlin Febrilianti
; Liling Listyawati
; Andry Herawati
; Fedianty Augustinah
International Journal of Management and Strategic Business Leadership
Vol 2
, No 4
(2025)
The rapid growth of Indonesia's tourism sector, especially in East Java, has increasingly created fierce competition between local culinary brands. Steamed coating product Surabaya, as one of the leading souvenirs, appears on a solid brand awerness representation with an authentic customer experience. This study empirically examines the influence of Brand Awareness and Customer Review on the Purchase Decision of Steamed Layer Products of Surabaya Heroes. A causal quantitative approach was applie...
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Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ
Elsa Alvina Kambuayo
; Andry Herawati
; Damajanti Sri Lestari
; Dian Ferriswara
Studi Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the part...
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Expansion of Local Micro, Small and Medium Enterprises (MSMEs) Market Through the Development of Tourism Villages
Mastuki Mastuki
; Anita Asnawi
; Galuh Ajeng Ayuningtyas
; Andry Herawati
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 3
(2025)
This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the...
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