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Menampilkan 1–2 dari 2 artikel
The Influence of Online Customer Reviews and Product Quality Perception on Skintific Purchase Decisions on Tiktok Shop
Ayu Nabila Fransiska
; Liling Listyawati
; Andry Herawati
; Damajanti Sri Lestari
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study is intended to identify the impact of Online Customer Reviews and Product Quality Perceptions on Skintific Purchase Decisions on TikTok Shop. This study applies a quantitative approach through causal methods. Involving 96 respondents who have purchased and used Skintific products on the platform. Data analysis was carried out through the stages of classical assumption tests (normality, multicollinearity, and heteroscedasticity), and used multiple linear regression to test the research...
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Visitor Growth Strategies: Evaluating the Effectiveness of Tourism Marketing at Kebun Raya Mangrove Surabaya
Galuh Ajeng Ayuningtiyas
; Muhammad Khairul Anwar
; Dian Ferriswara
; Liling Listyawati
; Damajanti Sri Lestari
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Kebun Raya Mangrove (KRM) Surabaya is the first thematic botanical garden in Indonesia that focuses specifically on the mangrove ecosystem. It serves multiple functions, including conservation, education, research, and recreation. With its ecological uniqueness, KRM has strong potential to develop into a prominent ecotourism destination. However, post-pandemic conditions have seen a significant decline in visitor numbers, indicating the urgent need for more effective and targeted marketing strat...
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