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Pemanfaatan Media Sosial dalam Pemasaran Digital
Heri Prabowo
; Sutrisno Sutrisno
; Henry Casandra Gultom
; Puji Lestari
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Vol 2
, No 1
(2025)
Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and trai...
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MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN
Sugiyanto Sugiyanto
; Heri Prabowo
; Henry Casandra Gultom
; Bayu Kurniawan
Jurnal Pengabdian Kepada Masyarakat
Vol 2
, No 3
(2022)
This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of serv...
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