📅 20 August 2022
DOI: 10.55606/nusantara.v2i3.236
MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN
Jurnal Pengabdian Kepada Masyarakat
Pusat Riset Inovasi Nasional (PRIN)
📄 Abstract
This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun.
🔖 Keywords
#Brand; Tourists;Visiting Decisions.
ℹ️ Informasi Publikasi
Tanggal Publikasi
20 August 2022
Volume / Nomor / Tahun
Volume 2, Nomor 3, Tahun 2022
📝 HOW TO CITE
Sugiyanto Sugiyanto; Heri Prabowo; Henry Casandra Gultom; Bayu Kurniawan, "MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN," Jurnal Pengabdian Kepada Masyarakat, vol. 2, no. 3, Aug. 2022.
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