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Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes
Siti Marselia
; Aisyah Nur Rismayanti
; Khalid Iskandar
; Indah Dewi Mulyani
; Nur Afridah
CiDEA Journal
Vol 2
, No 2
(2023)
One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Cof...
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Pengaruh Kualitas Pelayanan dan Peran Pendamping terhadap Kepuasan Masyarakat Penerima Manfaat Bantuan Program Kelurga Harapan (PKH)
Wiwi Adilah
; Hendri Sucipto
; Indah Dewi Mulyani
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
The purpose of this study was to determine the partial and simultaneous effect of service quality and the role of chaperones on satisfaction with the delivery of PKH assistance in Sidamulya village. For research sampling, researchers used the Slovin technique, so the sample used was 76 people. Data collection techniques using questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability testing using Cronbach's Alpha. The classic assumptio...
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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Wedding Organizer Ratu Rias Sitanggal
Siti Nurzanah Afiyanti
; Muhammad Syaifulloh
; Indah Dewi Mulyani
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This study aims to determine the effect of Price and Service Quality on the Decision to Use the Services of a Wedding Organizer Ratu Rias. This type of research uses quantative. Data collection methods with direct observation, interviews or interviews, questionnaire data through google forms and data collection with documentation. The population is consumers who have used services, with a research sample of 64 respondents. The data analysis tool used is multiple linear regression using SPSS vers...
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