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Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes
Siti Marselia
; Aisyah Nur Rismayanti
; Khalid Iskandar
; Indah Dewi Mulyani
; Nur Afridah
CiDEA Journal
Vol 2
, No 2
(2023)
One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Cof...
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Pengaruh Stres Kerja Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening (Studi Kasus Swalayan Sari Mulya Pusat Limbangan, Brebes)
Tenaya Tenaya
; Azizah Indriyani
; Khalid Iskandar
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
Sari Mulya Supermarket is one of the supermarkets that provides various kinds of basic household needs and a place to shop that can shop wholesale and retail. This type of research uses quantitative. The population of this study with a sample of 60 employees as respondents. Data collection techniques by distributing questionnaires to respondents online using the Google form. The results of this study are that work stress has no partial and negative effect on employee performance. This is support...
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