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Inovasi Sosial dan Kewirausahaan Sosial
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewi...
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Manajemen Sumber Daya Manusia (SDM) dan Kewirausahaan
Ramadhani, Aulia
; Umagapi, Dara Anindya Putri
; Rachman, Tutut Arif
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection...
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Analisis Pengaruh Tarif, Aksesibilitas, Sarana dan Prasarana Terhadap Minat Pengguna Bus Rosalia Indah di Kota Blitar
Faisal, Mochamad
; Sulistyowati, Sulistyowati
; Amalia, Listiati
; Sumantri, Andar Sri
; Samekto, Agus Aji
; Roesjanto, Roesjanto
; Supriyanto, Supriyanto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Abstract. The background of this research is the rampant competition in the bus transportation business which is marked by the increasing number of bus transportation companies in several locations that are even close to each other, which results in customers being faced with a lot of choices. One of the famous transportation services in Blitar City is the Rosalia Indah bus. Ticket sales from PO Rosalia Indah are higher every day compared to other POs, such as PO Harapan Jaya. Therefore, transpo...
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Strategi Konseptual Dalam Manajemen Aktivitas Personalia Pada Perusahaan Agen Pelayaran Peti Kemas
Mawardi, Kholid
; Negara, Gembong Satria
; Guritno, Suryo
; Yulianto, Yulianto
; Santoso, Wahyudi
; Emha, Faresh
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
The authors of the article have chosen a company acting as an agent for a container shipping line because the company seeks to decrease its service failures and reduce the chaotic nature of its activities by systematizing them from a scientific point of view and refining its operations at the managerial level. Employees of the company are responsible for activities such as a search for customers, price offers, contacting clients, the conclusion of contracts, coordination of cargo transportation,...
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Digging Into Aesthetics and Culture through a Visit to Sunaryo Lounge, Bandung
An International Journal Tourism and Community Review
Vol 2
, No 1
(2025)
Selasar Sunaryo Art Space, as one of the leading art spaces in Bandung, plays an important role as a bridge between art and society. This article aims to explore how a visit to Selasar Sunaryo can enrich individuals’ understanding of aesthetics and culture. Using a qualitative approach through survey and observation, this study collected data from visitors to analyze their views on the exhibited artworks and the socio-psychological impacts of the experience. The findings indicate that most visit...
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Smart Parking System on Braga Street, Bandung City
An International Journal Tourism and Community Review
Vol 2
, No 1
(2025)
Traffic congestion and limited parking spaces in the tourist area of Jalan Braga, Bandung City, have become significant issues that require innovative solutions. This study aims to design and implement a Smart Parking System using Internet of Things (IoT) technology and a mobile application to enhance efficiency, transparency, and convenience in parking management. The system is designed to detect real-time parking availability using ultrasonic sensors integrated with microcontrollers, and deliv...
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Pengaruh Brand Awareness dan Online Customer Review Terhadap Minat Beli Merek Adidas Pada Pengguna Shopee di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This research investigates the impact of brand awareness and online customer reviews on purchase intention regarding Adidas products on the Shopee platform in Indonesia. The research background is founded on the growth of e-commerce and the intense competition present in Indonesia’s fashion industry. A quantitative method employing a survey approach was utilized, engaging 150 Shopee users who are familiar with Adidas products. Data analysis encompassed descriptive tests, classical assumption tes...
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Strategi Pemasaran Bank di Semarang: Pendekatan Studi Pustaka
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This article explores the marketing strategies implemented by various banking institutions in Semarang City through a literature review approach. The study aims to analyze marketing practices that focus on service quality, customer satisfaction, community-based engagement, and Sharia-compliant innovation. The findings indicate that banks such as PT. BPR BKK Kota Semarang, Bank Jateng, BPR Arto Moro, and Bank Syariah Mitra Harmoni employ various strategies to reach diverse market segments by enha...
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Analisis Keberlanjutan Usaha Mikro, Kecil, dan Menengah UMKM di Tengah Tantangan Ekonomi Digital Kota Medan
Zarin Zakkiatul Fauziah
; Cindy Rahmawati
; Nayla Salsabila
; Raysha Zahra Rigandi
; Tamara Icha Nadine Saragi Turnip
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
MSMEs play a key role in the national economy, especially in increasing economic growth and creating new jobs. However, in the digital era, MSMEs face major problems, such as low levels of digital literacy, limited access to the internet, and fierce competition with large companies that have used technology before. This study examines the variables that influence the sustainability of MSMEs amidst digital challenges and finds methods that can be used so that MSMEs can survive and grow. The resea...
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Peran Strategis UMKM dalam Mendorong Pertumbuhan Ekonomi Berkelanjutan di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Micro, Small and Medium Enterprises are one of the most important pillars of the economy in Indonesia. MSMEs contribute significantly to Gross Domestic Product, employment, and regional development through income equality. This study attempts to obtain relevant answers regarding the strategic role of MSMEs in sustainable economic development in Indonesia, as well as the obstacles faced by this sector. Despite the government's role in sustainably encouraging MSMEs, this study shows that MSMEs sti...
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