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Menampilkan 1–6 dari 6 artikel
Pengembangan Manajemen Skill pada Wirausaha Lokal: Studi Kasus UMKM Bu Umar Cake
Huda, Achmad Nuril
; Hamdani, Umar
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This paper provides a comprehensive examination of the concept and implementation of skill management as a cohesive set of competencies encompassing technical, interpersonal, conceptual, and strategic skills within organizational and entrepreneurial contexts. The background highlights the critical role of skill management in addressing the challenges posed by a highly competitive and rapidly evolving business environment, where mastery of these competencies determines both individual and organiz...
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Transformasi Bisnis Berkelanjutan Melalui Model Sustainability-Led Innovation (SLI): Pendekatan Strategis Dalam Keunggulan Kompetitif
Puspitasari, Ranny Fitria
; Damayanti, Vidya
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Sustainable business transformation has become a cornerstone of modern corporate strategy in addressing environmental, social, and economic challenges. The Sustainability-Led Innovation (SLI) approach provides an innovation framework that embeds sustainability principles into business models, fostering organizational adaptability and long-term value creation. This study aims to (1) identify the mechanisms for integrating SLI into sustainable business models, (2) evaluate SLI’s contribution to co...
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Pola Pikir, Karakter, dan Motivasi sebagai Penentu Keberhasilan Wirausaha
Ibrahim, Muhammad Maulana
; Utami, Rizki Amalia
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Entrepreneurship plays a significant role in global economic growth. However, not all entrepreneurs achieve success. This study aims to deeply examine the mindset and character that serve as the fundamental basis for entrepreneurial success, as well as the influencing factors and strategies for fostering these qualities based on a literature review. Through a literature review method, it was found that successful entrepreneurs possess a growth mindset, are solution-oriented, and adaptive, suppor...
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Inovasi Sosial dan Kewirausahaan Sosial
Arumsari, Oktaviani Putri Dita
; Sunyoto, Agus Bambang
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewi...
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Manajemen Sumber Daya Manusia (SDM) dan Kewirausahaan
Ramadhani, Aulia
; Umagapi, Dara Anindya Putri
; Rachman, Tutut Arif
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection...
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Marketing Mix dan Kewirausahaan
Devi, Shinta Prasetia
; Mahardhika, Early Harison
; Rahayu, Wening Patmi
; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marke...
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