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Menampilkan 11–20 dari 24 artikel
Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial
Erwin Permana
; Endah Pratiwi
; Salsabila Nadia Nabila Sita
; Yanita Ella Nilla Chandra
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social...
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Analisis Strategi Pemasaran Chatime Melalui Kolaborasi Dengan JKT 48 Dalam Meningkatkan Penjualan
Audy Saomramadhan
; Abdullah Abbas
; Erwin Permana
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer app...
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Pemanfaatan Tiktok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z
Erwin Permana
; Najma Nury
; Sabrina Oktavia
; Risya Zahrotul Firdaus
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok...
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Analisis Overclaim Marketing dalam Membangun Kepercayaan Konsumen pada Produk Daviena Skincare
Keysi Rahmawati, Keysi Rahmawati
; Erwin Permana
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 2
(2025)
Marketing is the backbone of a business’s existence. Various ideas, creativity, and innovations in marketing continue to evolve in different forms. To attract a large number of consumers, some businesses engage in overclaim marketing. While this strategy may bring positive outcomes for some companies, it can also have negative consequences for others. One brand that has practiced overclaim marketing is Daviena Skincare. This study aims to analyze the impact of overclaim marketing on consumer tru...
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Strategi Community Marketing dalam Membangun Brand Loyalty Somethinc di TikTok Shop
Erwin Permana
; Septia Nur Isnaeni Furdaus
; Arizal Putra Pratama
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethi...
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Strategi Pemasaran Digital Produk Aerostreet dalam Meningkatkan Penjualan
Erwin Permana
; Andani Alfi Nabil
; Erlyn Rosalina
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 2
(2025)
The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative appr...
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Analisis Keputusan Pembelian Konsumen saat Live Shopping pada Platform TikTok Produk Fashion
Erwin Permana
; Muhammad Rafi Putra Prasetia
; Muhammad Rafif Falah
; Agustinus Miranda Wijaya
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 2
, No 2
(2025)
The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller...
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Strategi Meningkatkan Minat Beli Konsumen Produk Aerostreet melalui Periklanan di Media Sosial TikTok
Erwin Permana
; Davina Putri Aulia
; Ridwan Roy Tutupoho
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 2
(2025)
The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Chall...
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Analisis Pemanfaatan Entertainment Drama Korea Sebagai Strategi Pemasaran Produk Lokal Merek Kopiko
Erwin Permana
; Deani Nabila Faiza
; Novita Sari Dewi
; Syamsurizal Syamsurizal
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 1
, No 3
(2024)
Kopiko's positive reputation as a global brand is a consideration for PT Mayora Indah Tbk in innovating its marketing by choosing a product placement strategy. Product placement is a form of brand placement, product packaging or certain logos that are integrated with the film plot. PT Mayora Indah Tbk chose to market Kopiko in Korean drama series considering that Korean dramas are currently popular and have many fans in the world. This research aims to analyze the use of Korean drama entertainme...
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Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik
Erwin Permana
; Siti Khalisa Naurah Rahayu
; Shifa Sabilla Hanum
; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 3
(2024)
Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success o...
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