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Menampilkan 21–26 dari 26 artikel
Analisis Kepuasan Generasi Z Terhadap Layanan E-Commerce
Erwin Permana
; Dela Setia Cahyani
; Famita Wijayanti
; Syamsurizal Syamsurizal
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 1
, No 2
(2024)
Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and re...
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Strategi Key Opinion Leader (KOL) Untuk Meningkatkan Keputusan Pembelian Konsumen Terhadap Produk Wardah
Erwin Permana
; Anita Wulandari
; Rizky Alfiani Fadilah
; Syamsurizal, Syamsurizal
Lembaga Pengembangan Kinerja Dosen
Vol 1
, No 3
(2024)
Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of revie...
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Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire
Erwin Permana
; Dewi Stalastiana
; Rahil Khalisoh
; Syamsurizal, Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol 2
, No 3
(2024)
The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research use...
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Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline
Erwin Permana
; Almeyra Azarine Hadityaputri
; Firza Intania Azzahra
; Syamsurizal , Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol 2
, No 4
(2024)
The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The researc...
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Strategi Pemasaran Perusahaan Starbucks Terhadap Penurunan Saham Akibat Boikot Produk
Erwin Permana
; Dhea Novtalia Wijaya
; Lutfita Khoirunisa
; Samsyurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 2
(2024)
Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtain...
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Penerapan Strategi Content Marketing Untuk Membangun Brand Awareness Produk Skincare Skintific
Erwin Permana
; Nadya Amanda
; Noer Fhadya Dwi Aninda
; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 1
(2024)
Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various d...
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