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Menampilkan 1–2 dari 2 artikel
Digital Marketing Strategy and Nurse Communication in Enhancing Patients’ Revisit Intention through Service Qual-ity
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the effect of digital marketing utilization and nurse communication on patient revisit intention, with service quality as an intervening variable at Cabangbungin Regional General Hosp...
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The Influence of Digital Marketing and E-WOM on Patient Visit Intention with Brand Awareness as an Intervening
Vicky Vicky
; Erry Yudha
; Wahyuni Dian Purwati
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2026)
The development of Digital Marketing and Electronic Word of Mouth (eWOM) has encouraged hospitals to adopt digital communication strategies to attract patients’ visit intentions. However, in public hospitals, the effectiveness of these strategies in influencing patient behavior still requires empirical validation. This study aims to analyze the influence of Digital Marketing and eWOM on patient visit intention, with Brand Awareness as an intervening variable at RSUD Cengkareng.This research empl...
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