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Menampilkan 1–2 dari 2 artikel
The Influence of Digital Marketing and E-WOM on Patient Visit Intention with Brand Awareness as an Intervening
Vicky Vicky
; Erry Yudha
; Wahyuni Dian Purwati
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2026)
The development of Digital Marketing and Electronic Word of Mouth (eWOM) has encouraged hospitals to adopt digital communication strategies to attract patients’ visit intentions. However, in public hospitals, the effectiveness of these strategies in influencing patient behavior still requires empirical validation. This study aims to analyze the influence of Digital Marketing and eWOM on patient visit intention, with Brand Awareness as an intervening variable at RSUD Cengkareng.This research empl...
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The Influence of Capital Expenditure, Leverage, and Dividend Policy on the Relative Value of Non-Financial Companies Listed on the IDX
Vicky Vicky
; Dewa Gede Wirama
International Journal of Economics, Management and Accounting
Vol 1
, No 3
(2024)
The research aims to analyze the impact of capital expenditure, leverage, and dividend policy on the relative value of non-financial companies listed on the Indonesia Stock Exchange. Using a quantitative method and multiple linear regression analysis, data were collected from the financial statements of companies over a certain period. Descriptive statistical tests, classical assumption tests, and hypothesis tests were conducted to analyze the data. The results indicate that capital expenditure...
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