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Menampilkan 1–3 dari 3 artikel
Digital Marketing Strategy and Nurse Communication in Enhancing Patients’ Revisit Intention through Service Qual-ity
Bhakti Brata Anggara
; Dini Handayani
; Erry Yudha Mulyani
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the effect of digital marketing utilization and nurse communication on patient revisit intention, with service quality as an intervening variable at Cabangbungin Regional General Hosp...
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Doctor Availability and Cost Bearer Influencing Patient Loyalty Mediated by Patient Experience
Fannysa Astika Prihardini
; Dini Handayani
; MF.Arrozi Adhikara
International Journal of Economics and Management Sciences
Vol 3
, No 1
(2026)
Patient loyalty is an important indicator of success in healthcare services because it reflects patients’ tendency to reuse healthcare services and recommend them to others. Patient loyalty in healthcare facilities is influenced by various factors, including doctor availability, cost bearer systems, and patient experience during the service process. This study aims to analyze the effect of doctor availability and cost bearer on patient loyalty with patient experience as a mediating variable amon...
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The Strategic Role of Digital Marketing in Moderating the Influence of Digital Literacy, Website Quality, and Ease of Access on the Brand Image
Dwi Utami Kusumastuti
; Dini Handayani
; Muhammad Fachrudin Arrozie
International Journal of Health and Medicine
Vol 2
, No 4
(2025)
The advancement of digital technology has transformed how people search for information and access health services. RSIA Clas C Cipondoh faces challenges related to its brand image, as indicated by low patient engagement with the hospital’s website and digital platforms, based on a preliminary survey. This study aims to analyze the simultaneous and partial effects of digital literacy, website quality, and ease of access on the brand image with digital marketing strategy as a moderating variable....
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