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Pengaruh FoMO, Endorsement Influencer, e-WOM di Media Sosial TikTok Terhadap Keputusan Pembelian Brand Somethinc pada Generasi Z di Surabaya Timur
Elany Tri Yuliyanti
; Ute Chairus M. Nasution
; Awin Mulyati
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 3
, No 1
(2025)
The rapid growth of social media, especially TikTok, has changed how consumers seek information and make purchasing decisions. This is especially clear among Generation Z, who strongly respond to visual, short, interesting digital content. Fear of missing out (FoMO), Influencer Endorsements, and electronic word-of-mouth (e-WOM) have become important components of digital marketing strategies, specially in the trendy beauty industry. Somethinc, a local beauty brand active on TikTok, is an ideal o...
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Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Pengguna Selfphoto Studio – Potokita Prapen di Surabaya
Shaluna Mei Ardhana
; Awin Mulyati
; Diana Juni Mulyati
Lembaga Pengembangan Kinerja Dosen
Vol 2
, No 3
(2025)
Self-photo studio is a modern photography trend that is growing rapidly among the younger generation, because it offers a private, flexible, and aesthetic photo experience without the help of a photographer. One of the business actors in this field is Selfphoto Studio - Potokita Prapen Surabaya, which has attracted the attention of many users. However, customer satisfaction is not always met because of the gap between expectations and the reality of the services provided. This study aims to dete...
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Pengaruh Online Promotion dan Shopping Lifestyle terhadap Perilaku Impulsive Buying Produk Fashion Jiniso di Shopee
Cindy Amelia Sari
; Ute Chairuz M. Nasution
; Awin Mulyati
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 2
(2025)
This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 res...
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Peran Live Streaming Dalam Meningkatkan Penjualan Busana Formal Wanita Di Hi.Prima Ngagel Surabaya
Angelina Mahesa Putri
; Awin Mulyati
Lembaga Pengembangan Kinerja Dosen
Vol 2
, No 1
(2025)
Digital technology has created new opportunities in marketing, including live streaming, which enables real-time interaction between businesses and consumers. The research employs a descriptive method with a qualitative approach through in-depth interviews with the owner and manager of Hi.Prima. The findings indicate that live streaming effectively expands market reach, enhances consumer engagement, and drives purchasing decisions. Direct interaction during live streaming sessions allows consume...
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Optimalisasi Pemanfaatan Daun Jati sebagai Bahan Baku Piring Ramah Lingkungan terhadap Perbedaan Kualitas Berdasarkan Musim
Zefanya Caesy Panjaitan
; Irine Putri Ivana
; Awin Mulyati
Jurnal Insan Pendidikan dan Sosial Humaniora
Vol 3
, No 1
(2025)
The utilization of natural resources in the current era is an important concern, especially in supporting environmental sustainability. The development of awareness of environmental issues also affects the economic cycle, especially the production process of environmentally friendly goods. The running of environmentally friendly goods production in Indonesia is evidenced by the existence of various product innovations that utilize waste or natural materials, one of which is JEcoware. The existen...
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Peran UMKM Sebagai Wadah Inkubasi Kewirausahaan Bagi Mahasiswa Dalam Program Wirausaha Merdeka
Mochammad Hendy Dwi Permana
; Awin Mulyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 6
(2024)
One pointer of a country's advance can be seen from its financial perspective. MSMEs, as the spine of national financial improvement, require back from the government. Through the Free Enterprise (WMK) program, the government is collaborating with colleges in Indonesia to create a youthful era with an entrepreneurial soul. In this program, understudies are straightforwardly included through the entrepreneurial hatching arrange known as the submersion organize. At this arrange, students' entrepre...
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Strategi Pemasaran pada Inovasi Produk Berbasis Ubi: Ubique: Ubi Crème Brulee
Muhammad Agung Hudaya
; Awin Mulyati
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 4
(2024)
This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and...
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Pengaruh Self-Efficacy, Adversity Quotient, dan Dukungan Sosial Terhadap Kinerja Pelaku Usaha UMK Laguna Surabaya
Dini Septiningtyas
; Awin Mulyati
; Ute Chairuz M. Nasution
Jurnal Pemimpin Bisnis Inovatif
Vol 1
, No 2
(2024)
Because in today's tight business competition, business actors must have good performance in managing their business. This study uses a quantitative approach. The sample in this research was the MSE business actors in Laguna Surabaya. The number of samples in this study was 50 respondents. The sampling technique used is non-probability sampling, with the method used being saturated sampling. The data analysis used in this research is the t test and F test. The results of this research show that...
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Upaya Meningkatkan Inovasi Sociopreneurship Berdasarkan Program P2MW dalam Pengelolaan limbah Buah Kelapa sebagai Budidaya Bonsai Berbasis High Value Tanaman Hias
Riris Verdina Purbayani
; Triya Nur Fadila
; Awin Mulyati
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 1
, No 4
(2023)
The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development...
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