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Peran UMKM Sebagai Wadah Inkubasi Kewirausahaan Bagi Mahasiswa Dalam Program Wirausaha Merdeka
Mochammad Hendy Dwi Permana
; Awin Mulyati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 6
(2024)
One pointer of a country's advance can be seen from its financial perspective. MSMEs, as the spine of national financial improvement, require back from the government. Through the Free Enterprise (WMK) program, the government is collaborating with colleges in Indonesia to create a youthful era with an entrepreneurial soul. In this program, understudies are straightforwardly included through the entrepreneurial hatching arrange known as the submersion organize. At this arrange, students' entrepre...
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Strategi Pemasaran pada Inovasi Produk Berbasis Ubi: Ubique: Ubi Crème Brulee
Muhammad Agung Hudaya
; Awin Mulyati
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 4
(2024)
This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and...
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Pengaruh Self-Efficacy, Adversity Quotient, dan Dukungan Sosial Terhadap Kinerja Pelaku Usaha UMK Laguna Surabaya
Dini Septiningtyas
; Awin Mulyati
; Ute Chairuz M. Nasution
Jurnal Pemimpin Bisnis Inovatif
Vol 1
, No 2
(2024)
Because in today's tight business competition, business actors must have good performance in managing their business. This study uses a quantitative approach. The sample in this research was the MSE business actors in Laguna Surabaya. The number of samples in this study was 50 respondents. The sampling technique used is non-probability sampling, with the method used being saturated sampling. The data analysis used in this research is the t test and F test. The results of this research show that...
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Upaya Meningkatkan Inovasi Sociopreneurship Berdasarkan Program P2MW dalam Pengelolaan limbah Buah Kelapa sebagai Budidaya Bonsai Berbasis High Value Tanaman Hias
Riris Verdina Purbayani
; Triya Nur Fadila
; Awin Mulyati
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 1
, No 4
(2023)
The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development...
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