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Analisis Kredibilitas Influencer dalam Meningkatkan Brand Awareness @Zaskiasungkarjakarta Melalui Konten Media Sosial Instagram
Alma Aninditha Zalianty
; Daniel Handoko
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 2
, No 1
(2026)
The rapid development of social media has made fashion brands, especially modest fashion, increasingly collaborate with influencers to increase brand awareness. This study discusses the role of influencer credibility in increasing brand awareness of the brand @zaskiasungkarjakarta through Instagram content. The method used a case study with a qualitative approach. Data was collected through interviews and documentation, then analyzed through the stages of data reduction, presentation, and drawin...
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Pengaruh Konten Tiktok Jejuby terhadap Keputusan Pembelian : Survei pada Followers Akun TikTok @jejubyofficial
Dinni Sabrina Bahri
; Daniel Handoko
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
This study aims to determine the influence of Jejuby's TikTok content on the purchasing decisions of followers of the @jejubyofficial TikTok account. In today's digital age, social media platforms like TikTok have become one of the most effective promotional tools for reaching consumers, particularly in the beauty and skincare industry. Jejuby, as a local brand on the rise, actively leverages TikTok as a marketing platform by creating various types of content, including tutorials, testimonials,...
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Analisis Pelanggaran Etika Periklanan pada Iklan Candi Borobudur di Media Sosial TikTok
Muhammad Rizqullah Ramadhon
; Fathan Ananta Hirzi
; Pantja Putra Pandawa
; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 3
(2025)
Social media has become one of the main media for distributing various advertising content in today's digital era. However, the spread of advertising content on social media also brings new challenges. Social media, especially TikTok, has a high virality rate, which means that content can spread quickly, both positively and negatively. The TikTok account @ngobrolsantaiindonesia uploaded a promotional advertisement for Borobudur Temple. The entire narrative in the advertising content openly allud...
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Etika Periklanan Digital: Studi Kasus pada Aplikasi CrushOn.AI
Devya Sabila Fadly
; Najwa Rasyidah Manar
; Muhammad Ramzy Rasyid
; Miftahul Dzikri
; Daniel Handoko
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
Digital advertising has changed a lot, especially with the emergence of AI. AI allows companies to create more personalized and relevant ads, which improves the performance of their marketing campaigns. Significant ethical challenges must be addressed behind this innovation. One of the main issues is how AI can be used to generate unethical or even illegal content. This study uses a qualitative approach using a case study method on the CrushOn AI application that advertises on media platforms su...
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Etika Periklanan pada Promosi Judi Online oleh Konten Hiburan di Instagram
Maura Azzakiyah Basya
; Dinda Rizqia Maulana
; Annabilla Zahra
; Daniel Handoko
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 2
(2025)
Social media has become a strategic space in the digital advertisin landscape including for illegal promotions such as online gambling. This study discusses covert advertising practices by entertainment accounts on Instagram that subtly promote gambling websites through watermarks, without disclosing that the content is sponsored. such practices are considered unethical and misleading, particularly for young audiences. this research uses a qualitative descriptive approach through literature revi...
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Etika Siaran Iklan: Analisis Pelanggaran Jam Tayang di Media Televisi
Azriel Raisian
; Muhammad Arif Aprihatno
; Irfandi Ardiansyah Handoko
; Daniel Handoko
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 3
(2025)
This research analyzes the ethics of broadcasting advertisements on television media, especially related to broadcasting time regulations. The significant role of television in shaping people's thoughts and behaviors, coupled with the proliferation of potentially unethical and inappropriate broadcasts, highlights the urgency of this issue. Such violations, especially those concerning children and adolescents, pose significant risks due to exposure to inappropriate content...
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Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital
Nadira Rachmadina
; Himas Alhani
; Tarisya Utami Putri
; Andhika Prasetya Tamtama Putra
; Daniel Handoko
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 2
, No 2
(2025)
The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibili...
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Pelanggaran Etika Iklan Almaz Fried Chicken pada Media Sosial Instagram (Klaim sebagai Ayam Saudi No. 1 di Indonesia)
Nanda Afrilia
; Hadiva Nur Fauziyyah
; Avrilla Dwi Andhini
; Muhammad faqih Irfani
; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 3
, No 1
(2025)
This study aims to analyze the suspected violation of advertising ethics by Almaz Fried Chicken through the claim “Saudi Chicken No.1 in Indonesia” on the Instagram platform. The claim was repeatedly published without valid supporting evidence, such as surveys, awards, or credible data sources. This research adopts a qualitative approach using a case study method and content analysis technique on the visual and textual content of Almaz Fried Chicken’s official Instagram posts. The results show t...
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Representasi Perlindungan Data Pribadi pada Iklan Apple Versi ‘Privacy on Iphone – Data Auction’ di Youtube : Analisis Semiotika Roland Barthes
Mohammad Ya’isy Ghifari
; Oktaviana Purnamasari
; Daniel Handoko
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 1
, No 4
(2024)
In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this...
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Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual
Andin Nabil Hernawan
; Didi Suwandi
; Muhammad Fritzy
; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 3
(2024)
In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze th...
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