Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital

Nadira Rachmadina ; Himas Alhani ; Tarisya Utami Putri ; Andhika Prasetya Tamtama Putra ; Daniel Handoko
Jurnal Hukum, Administrasi Publik, dan Ilmu Komuni... 📅 2025 Vol 2, No 2 🔗 DOI: 10.62383/konstitusi.v2i2.942
Abstract
The rapid development of technology and social media has given rise to new trends in marketing strategies, one of which is the use of Influencers as promotional media. Influencers are often utilized as intermediaries between brands and consumers due to their perceived ability to shape public opinion and influence purchasing decisions. However, various ethical issues have emerged in advertising practices involving Influencers, particularly concerning transparency, honesty, and social responsibility. Many Influencers promote products without disclosing that the content is paid advertising. Such practices can mislead consumers and damage the reputations of both the Influencer and the associated brand. Another critical issue is the promotion of products that do not align with the Influencer’s personal values, as well as the lack of protection for vulnerable groups, such as children. Therefore, the implementation of strict and comprehensive advertising ethics is essential. This study highlights the importance of digital ethics education for Influencers, the enforcement of clear regulations, and the active role of social media platforms in labeling sponsored content, in order to establish a healthy and responsible digital advertising ecosystem.
Keywords
Transparency; Social Media; Influencers; Digital marketing; Advertising Ethics
How to Cite

Nadira Rachmadina, et al. (2025). Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital . Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi, 2(2). https://doi.org/10.62383/konstitusi.v2i2.942

Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko, "Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital ," Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi, vol. 2, no. 2, 2025.

Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko. "Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital ." Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi, vol. 2, no. 2, 2025.

Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko. "Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital ." Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2, no. 2 (2025).

Nadira Rachmadina, et al. (2025) 'Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital ', Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi, 2(2). doi: 10.62383/konstitusi.v2i2.942.

Nadira Rachmadina; Himas Alhani; Tarisya Utami Putri; Andhika Prasetya Tamtama Putra; Daniel Handoko. Etika Periklanan di Era Influencer: Tantangan Kejujuran dalam Endorsement Digital . Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi. 2025;2(2).

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