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Strategi Komunikasi Pemasaran Bumdesa Dalam Meningkatkan Volume Penjualan Toko Bumdes Jaya Abadi Desa Toddopulia
Bintang Balele
; Mahmud Mahmud
; Nurlindah Nurlindah
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 3
(2023)
This research was conducted in Toddopulia Village, Tanralili District, Maros Regency. The purpose of this study is (1) To find out how the marketing communication strategy is carried out by BUMDes in increasing sales volume at the Jaya Abadi Bumdes Store, Toddopulia Village, Tanralili District, Maros Regency. (2) To find out what are the obstacles faced by BUMDes in increasing sales volume at the Bumdes Jaya Abadi Store, Toddopulia Village, Tanralili District, Maros Regency. The benefits of this...
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Pengaruh Beberapa Faktor Terhadap Produk Pada PT. Indo Brush Utama Di Makassar
Bintang Balele
; Mardiana Ibrahim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 2
(2023)
The aim of the research is to determine the influence of service policy, demand and price on product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. And to find out the most dominant factors that influence product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Simultaneously shows that service policy factors (X1), demand (X2), and price (X3) have a significant effect on product sales...
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Pengaruh Diferensiasi Produk Terhadap Kepuasan Konsumen
Bintang Balele
; Muhtazib Muhtazib
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 1
(2023)
This research aims to determine the effect of product differentiation on consumer satisfaction at the Alfamart Mini Market, Rappocini Branch, Makassar City. The research method used is quantitative research methods. 1. Results of simple linear regression analysis in the form of the equation Y = 14.612 + 0.672 sales services will increase. The correlation coefficient r = 0.747 or r = 74.7% shows a positive relationship between variable X (Product Differentiation) and Variable Y (Consumer Satisfac...
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Pengaruh Penerapan Corporate Social Responsibility Terhadap Citra Perusahaan PT Hadji Kalla Cabang Sultan Alauddin Makassar
Muhtazib Muhtazib
; Bintang Balele
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 1
(2023)
This research aims to determine the influence either together or partially between CSR (Corporate Social Responsibility) to corporate image in PT. Hadji Kalla Cabang Sultan Alaudin, Makassar area, that being measured from CSR variables which is Profit, People, and Planet. Expectedly the information obtained from this research can be used by companies to increase CSR activities and quality of CSR programs so that more can enhance the company image in the future. This study uses quantitative metho...
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Analisis Efisiensi Pelayanan Administrasi Pembayaran Terhadap Kepuasan Pelanggan Pada Perusahaan Listrik Negara Makassar
Mardiana Ibrahim
; Bintang Balele
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 1
(2023)
The aim of this research is to determine the influence of payment administration service efficiency factors on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. To find out which payment administration service efficiency variables have a more dominant influence on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Research results on the influence of Pa...
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