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Menampilkan 1–10 dari 12 artikel
Leveraging Volunteerism and Digital Competencies to Overcome Innovation Barriers Among Nascent Entrepreneurs in Indonesia
Fadia Zulfa Kanaya
; Qonita Maharani
; Roymon Panjaitan
; Nanda Adhi Purusa
; Mahmud Mahmud
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study explores how nascent entrepreneurs in Indonesia can improve their business innovation performance by utilizing volunteerism and digital competencies, particularly in the context of financial and technological limitations. These challenges significantly hinder their capacity for effective innovation, especially in resource-limited settings where access to tools and expertise is often scarce. A quantitative approach was employed, using data from 156 nascent entrepreneurs, which was anal...
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Enhancing Skincare Purchase Decisions: A Case Study of Facetology in Semarang City
Anisah Gadiez Salsa Aprilleony
; Mahmud Mahmud
; Bara Zaretta
; Febrianur Ibnu Fitroh Sukono Putra
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study aims to analyze the influence of brand image, word of mouth, and product quality on the purchase decision of Facetology skincare products. The study uses a quantitative method to obtain objective and generalizable results. The sample consisted of 100 respondents, who were individuals who had purchased or used Facetology skincare products. The sampling technique used was purposive sampling, ensuring that the selected respondents met criteria relevant to the research objectives. Data co...
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Design of Lecturer Performance Decision Support System Using Analytical Network Process Method
Mahmud Mahmud
; Mashud Mashud
; Listia Utami
; Markani Markani
; Nuraida Latif
; Muhammad Qadri
; Sitti Aisa
Proceeding of the International Conference on Art, Design, and Visual Communication
Vol 1
, No 1
(2025)
Improving the quality of education in higher education is highly dependent on the performance of lecturers, which includes teaching ability, contribution in research, community service, and other academic and non-academic activities. This study aims to design and implement a Decision Support System for measuring lecturer performance using the Analytic Network Process (ANP) method at Universitas Teknologi Akba Makassar (UNITAMA). The ANP method was chosen because of its ability to handle relation...
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Pemanfaatan Media Sosial sebagai Strategi Pemasaran Inovatif pada Start-Up Mahasiswa dan Calon Mahasiswa di Malaysia
Sih Darmi Astuti
; Mahmud Mahmud
; Naysila Angelli
; Aliya Zahra
; Julia Mulidawati
; Maulidda Amanda Rossa
; Alya Latiffa
Nusantara: Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 2
(2025)
Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of so...
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Peran Brand Image, Kualitas Produk, Promosi Online dan Tingkat Kepercayaan Produk pada Pengambilan Keputusan Pembelian: Studi Kasus pada CV. Tenun Mulia Gemilang
Galang Eko Prabowo
; Vincent Didiek Wiet Aryanto
; Mahmud Mahmud
; Piji Pakarti
Jurnal Riset dan Inovasi Manajemen
Vol 3
, No 1
(2024)
The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showe...
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MENGUNGKAPKAN PEMBELIAN IMPULSIF PENGGUNA MARKETPLACE SHOPEE: PERAN POTONGAN HARGA E-WOM DAN MOTIVASI BELANJA HEDONIS
Viviani, Olinda
; Olinda Viviani
; Aries Setiawan
; Mahmud Mahmud
; Herry Subagyo
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 2
(2024)
This study aims to analyze the effect of Price Discount, E-WOM, Hedonic Shopping Motivation on Impulse Buying at Marketplace Shopee (Study case of Dian Nuswantoro University). The population of this research is Dian Nuswantoro University who have purchased at marketplace Shopee. Sampling technique used is questionnaire method and amounted to 100 respondents. The data analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the varia...
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Peran dan Fungsi Humas dalam Publikasi pada Kantor Dinas Kelautan dan Perikanan Provinsi Sulawesi Selatan
Mahmud Mahmud
; Fatmawati Fatmawati
; Ismail Ismail
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 1
, No 4
(2024)
The success of government publications to the public cannot be separated from the role of public relations (public relations). Public relations or better known as PR (Public Relations) has a very large role and is very much needed by leaders. "Publication is very important, because then the public will know what the leaders or regional heads are doing. If there is no publication, it is as if the regional head is not working even though he has worked hard. This study aims to find out the role and...
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Gaya Komunikasi Guru dalam Meningkatkan Motivasi Belajar Siswa SD Negeri 165 Asanae Soppeng
Mahmud Mahmud
; Fatmawati Fatmawati
; Syahril Syawal
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 1
(2024)
Teaching and learning styles are behaviors or actions that teachers and students show during learning. Behavioral teaching reflects teachers' beliefs and values in translating science. Student behavior provides insight into how to perceive, interact, and respond to the environment in which learning occurs. The purpose of the research was to find out how the Teacher's Communication Style in Increasing the Learning Motivation of Class I Students of UPTD SPFSD Negeri 165 Asanae Marioritengnga Villa...
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Workshop Peningkatan Organization Image SDN 2 Mojosari Kabupaten Rembang
Febrianur I. F. S. Putra
; Suhita W. Setyahuni
; Mahmud Mahmud
; Awanis L. Haziroh
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 1
, No 6
(2023)
A good organization image is one of the factors for an organization to be able to achieve competitive advantage. To create a good image of an organization, an effective communication process is needed to the public. Online communication media and social media are effective organizational communication tools and can improve the organization's image. This community service activity is packaged in the form of training which aims to improve the skills of SDN 2 Mojosari teachers in mastering online m...
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Strategi Komunikasi Interpersonal Guru dan Murid dalam Kegiatan Pembelajaran PAUD TK Dharma Wanita Persatuan Baturube
Mahmud Mahmud
; Fatmawati Fatmawati
; Yulinar Yulinar
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 3
(2023)
The purpose of this study is to find out how interpersonal communication strategies of teachers and students in learning activities in PAUD TK Dharma Wanita Persatuan Baturube, North Bungku District, North Morowali Regency. The research method used is qualitative research with a descriptive abbreviation which aims to provide an overview of the extent of teacher and student interpersonal communication strategies in learning activities in PAUD TK Dharma Wanita Persatuan Baturube District. North Bu...
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