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Menampilkan 1–9 dari 9 artikel
Pengaruh Digital Marketing dan E-Wom (Elektronik Word of Mouth) terhadap Minat Beli Konsumen Nilu Kopi di Provinsi Yogyakarta
Delvia Meidiana Sholikhah
; Maria Anesia Simanullang
; Bangun Putra Prasetya
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
This study aims to determine the influence of Digital Marketing and Electronic Word of Mouth (E-WOM) on Consumer Purchase Intention at Nilu Kopi in the Special Region of Yogyakarta. The research method employed a quantitative approach with data collected through questionnaires distributed to 71 respondents. The data were analyzed using multiple linear regression with the assistance of IBM SPSS version 22. The results showed that both Digital Marketing and E-WOM have a significant partial effect...
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Pengaruh Kompensasi dan Budaya Organisasi terhadap Kinerja Karyawan di MEC (Mastin Education Center)
Umi Salamah
; Rian Fahrijin
; Bangun Putra Prasetya
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study investigates how compensation and organizational culture impact employee performance at Mastin Education Center (MEC). Employee performance is critical to achieving organizational goals, especially in the era of globalization and increasing competition. Therefore, this study is based on this understanding. This study used a quantitative method with a survey design, and used a saturated sampling technique for every ten MEC workers. Data were collected through questionnaires and analyze...
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Pengaruh Beban Kerja dan Kompensasi terhadap Turnover Intention pada Karyawan Cafe Sapa Seduh
Tiara Puspa Laksitasadewi
; Didin Kurniayu
; Bangun Putra Prasetya
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 3
(2025)
The high rate of employee turnover in the café business, along with café Sapa Seduh's record-high turnover of 40% in the past year, prompted the research. The study used a quantitative methodology with an explanatory focus. With complete sampling as the method of selection, the population comprised all eighteen permanent employees. A validated and reliable Likert-scale questionnaire was used to gather data. Multiple linear regression in SPSS version 26 was used to analyse the data. The findings...
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Dampak Kebijakan Dividen, Tingkat Bunga, dan Inflasi terhadap Harga Saham Perusahaan Sektor Keuangan di Yogyakarta
Rosmiati Rosmiati
; Isnaini Khoirunnisa
; Henike Sobolim
; Bangun Putra Prasetya
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
This study aims to analyze the impact of dividend policy, interest rates, and inflation on the stock prices of financial sector companies in Yogyakarta. The data used are secondary data obtained from company financial reports and macroeconomic indicators over a specific period. The analytical method employed is multiple linear regression to determine the extent to which the independent variables affect stock prices as the dependent variable. The results indicate that dividend policy has a signif...
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The Effect of Income Intention on Financial Well-Being: Household Behavior as a Mediating Variable : (Study on Women MSME Actors in Bantul Regency, Yogyakarta)
Bangun Putra Prasetya
; Nany Noor Kurniyati
; Raden Teja Yokanan
International Journal of Management
Vol 2
, No 1
(2025)
Currently, people are beginning to realize that housewives actually have a role in moving the wheels of the economy and are able to achieve financial prosperity. This study uses an explanatory approach. The population in this study is female MSME actors in Bantul Regency under the guidance of related agencies. The sample in this study is 99 samples. Hypothesis testing is carried out in two stages. The first stage is testing the instrument by testing its validity and reliability. The next stage i...
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Pegaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pada JNE Sub Agen Klaten
Prema Vidya Santi
; Bangun Putra Prasetya
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 3
(2024)
This research aims to determine the influence of the work environment and work discipline on employee productivity at JNE Klaten Sub Agent located in Klaten. The sample used as respondents was the entire population of employees at JNE Klaten Sub Agent. The data collection technique in this research was by distributing questionnaires to respondents. The statistical analysis method used in the research is instrument testing, classical assumptions followed by regression testing, hypothesis testing....
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The Effect Of Financial Attitude On Personal Financial Management: Financial Literacy As A Mediating Variable: (Study on Parking Attendant, Malioboro Area, Yogyakarta City)
Bangun Putra Prasetya
; Ainun Hertikasari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 4
(2024)
Yogyakarta City is a City of Culture and Tourism City in Indonesia. The purpose of optimizing the tourism sector is to improve community welfare by utilizing facilities and infrastructure, one of which is a parking lot. The revitalization of parking locations indicates a decrease in the income level of parking attendants around Malioboro. Therefore, efforts are needed to achieve personal financial management based on Financial Attitude and Financial Literacy. This research method uses quantative...
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Implementasi Manajemen Rantai Pasok (Supply Chainn Management) Pada PT. Yakult Indonesia Persada
Ririn Astiyani
; Bangun Putra Prasetya
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 2
, No 2
(2024)
This research discusses the implementation of supply chain management at PT. Yakult Indonesia Persada, Mojokerto, East Java branch. This research uses a literature study analysis method or literature review with secondary data sources. This research explains the main role in supply chain management implemented by PT. Yakult Indonesia Persada starts from suppliers, production processes, retail, distributors, to consumers. PT. Yakult Indonesia Persada collaborates with several local and foreign su...
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The Influence of Human Resources' Knowledge, Skills and Abilities on Business Sustainability: (Study on Wooden Batik Craftsmen, Krebet)
Nany Noor Kurniyati
; Bangun Putra Prasetya
International Journal of Economics and Management Sciences
Vol 1
, No 2
(2024)
Tourism deposits have great potential in prospering the surrounding community and improving the economy. The ability and awareness of the community in managing the tourism potential that exists around is certainly very petrified for the economic life of local residents. The purpose of this research is to find out how Human Resources affect business sustainability. This study uses a quantitative approach with the population of this study is all Batik Micro, Small and Medi...
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