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Menampilkan 1–9 dari 9 artikel
Pengaruh Gaya Kepemimpinan Demokratis dan Motivasi Terhadap Produktivitas Kerja Karyawan PT. Maxirpo Group Indonesia Surabaya
Cindy Eka Ainur Putri
; Iswati Iswati
; Anis Fitriyasari
; Arief Widijatmoko
Jurnal Strategi Bisnis Teknologi
Vol 2
, No 1
(2025)
This study wants to find out more about "The Influence of Democratic Leadership Style and Motivation on Employee Work Productivity" in accordance with the main problem raised, namely the relationship between democratic leadership style and the impact of employee motivation in completing tasks at PT. Maxipro Group Indonesia. The background of this research is that there have been many cases that occur in companies caused by ineffective leadership. Leadership style is considered effective if...
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Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Produk Garnier pada Mahasiswa STIE IBMT Surabaya
Suliyanfi Garnis Diah Pitaloka
; Iswati Iswati
; Anis Fitriyasari
; Suyono Suyono
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 2
, No 3
(2024)
The purpose of this study is to determine the effect of green marketing and brand image on consumer decisions to buy Garnier products. This study uses a quantitative research approach, and data collection is done through a questionnaire that is given a Likert score of 1-4. This research involved students or female students of STIE IBMT. The sampling technique used is purposive sampling, or nonprobability. This study used 94 respondents. In this study, primary data was used, and the data analysis...
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Pengaruh Media Sosial dan Strategi Pemasaran Digital terhadap Peningkatan Penjualan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya Selatan
Zainal Aprianto Bagus Pratama
; Iswati Iswati
; Anis Fitriyasari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow exist...
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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Apotek Rafa Farma Surabaya
Jelita Amalia Putri
; Iswati Iswati
; Siti Aisah
; Anis Fitriyasari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will...
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Pengaruh Pengetahuan Kewirausahaan dan Sosial Media terhadap Minat Berwirausaha: (Pada Generasi Muda dan Milenial di Sidoarjo)
Mita Rusdiana
; Iswati Iswati
; Anis Fitriyasari
; Arief Widjadmoko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 4
(2024)
This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in e...
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Pengaruh Input Data Penjualan dan Pemahaman Karyawan tentang Penggunaan Aplikasi Accurate terhadap Pengelolaan Manajemen pada Perusahaan Depo Lakban Surabaya
Ananda Nurhadi Syaifulloh
; Iswati Iswati
; Anis Fitriyasari
; Arief Widjadmoko
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 5
(2024)
This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable....
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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger di Kota Surabaya
Fistia Shofil Ashfiyah
; Iswati Iswati
; Anis Fitriyasari
; Arief Widijatmoko
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 3
(2024)
This research aims to analyze brand image and product quality on purchasing decisions for Eiger products in the city of Surabaya. This research uses quantitative methods with questionnaire distribution techniques. Data was collected from respondents in the city of Surabaya, obtaining 75 respondents who purchased Eiger products. The results of the analysis carried out using SPSS in the t test show that brand image influences purchasing decisions with a t-value of 3,642 > ttable 1.9929 with a s...
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Pengaruh Media Sosial dan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Fashion Pada Generasi Z di Wilayah Mojokerto
Delmy Fergin Elmy Junti
; Iswati Iswati
; Anis Fitriyasari
; Eny Sulistyowati
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purch...
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Pengaruh Kualitas Produk Persepsi Harga Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Pada Toko Busana Muslim MCP
Diah Ayu Sekarnadi
; Handy Aribowo
; Anis Fitriyasari
; Iswati Iswati
; Ageng Pratiwi
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2023)
The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant e...
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