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Menampilkan 1–10 dari 23 artikel
Revitalisasi Pasar Rukun Masyarakat (Parukmas) dengan Inovasi Fasilitas Spot Foto Instagramable untuk Pengembangan Wisata Kreatif di Yosodadi Kecamatan Metro Timur
Iswati Iswati
; Bayu Ardiwansyah
; Retno Fajarwati
; Faizah Kanti Pandia
; Handini Lutfiana Alfaqih
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 4
(2025)
The revitalization of the Rukun Masyarakat (Parukmas) Market through innovative Instagrammable photo spots is a strategic effort to develop the potential for creative tourism in Yosodadi Village, Metro Timur District. The market, which previously served only as a center of local economic activity, is being revitalized into a public space-based tourist destination that is aesthetic, educational, and attractive. This transformation aims to create a new experience for visitors by presenting an enga...
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Eco-Santri: Pelatihan Menanam Sayur dengan Limbah Cangkang Telur untuk Membangun Karakter Cinta Lingkungan di TPQ Sabilil Mustaqim
Bayu Ardiwansyah
; Iswati Iswati
; Heri Cahyono
; Kuliyatun Kuliyatun
; Prabowo Adi W
; Cahaya Khaeroni
; Nindita Putri
; Ahmad Fitra Sumbono
; Restu Syifa Nida
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 5
(2025)
This community service program aims to foster environmental awareness in students by training them to grow vegetables using egg shell waste. The activity was carried out at TPQ Sabilil Mustaqim, Metro City, as a response to the low ecological awareness among children and the underutilization of household organic waste. The method used includes initial observation, education based on Islamic values, and hands-on practice of planting vegetables using egg shells as media. The results show an improv...
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Pengaruh Kualitas Pelayanan dan Budaya Perusahaan terhadap Kepuasan Nasabah pada PT Bank Sulutgo Cabang Surabaya
Ira Rahmawati
; Iswati Iswati
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study employed a quantitative survey approach to know the effect of service quality and corporate culture on customer satisfaction at PT Bank SulutGo, Surabaya branch. The sample consisted of 94 customers selected through purposive sampling. Data were collected via structured questionnaires and analyzed using multiple linear regression. The multiple regression analysis results showed a coefficient of determination (R²) of 0,530, indicating that the two independent variables together explain...
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Pengaruh Interaksi Host dan Diskon Flash Sale Terhadap Ketertarikan Konsumen dalam Live Shopping di Shopee pada Masyarakat di Kota Surabaya
Yusran Syaroni
; Iswati Iswati
; Siti Aisah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to examine the influence of host interaction and flash sale discounts on consumer interest in live shopping on Shopee among the community in Surabaya City. The research employs a quantitative approach using a structured questionnaire as the primary data collection method. A total of 96 respondents, all of whom actively engage in online shopping via Shopee, were selected as the study sample. Data analysis was conducted using SPSS, applying both t-tests and F-tests to evaluate the...
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Analisis Strategi Branding Dalam Pemasaran Digital Maire Homewear Untuk Meningkatkan Brand Awareness
Ivan Sanjaya
; Iswati Iswati
; Siti Aisah
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 3
(2025)
This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building br...
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Branding Produk Melalui Kemasan Kreatif : Pendampingan UMKM Virgin Coconut Oil (VCO Bu Kun) dalam Menarik Konsumen melalui Desain Kemasan yang Eye-Catching
Iswati Iswati
; Bayu Ardiwansyah
; Heri Cahyono
; Kuliyatun Kuliyatun
; Cahaya Khaeroni
; Prabowo Adi W
; Tazakia A. Salma
; Naina K. Nufus
; Afan A. Kusuma
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 3
(2025)
This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design pla...
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Pengaruh Gaya Kepemimpinan Demokratis dan Motivasi Terhadap Produktivitas Kerja Karyawan PT. Maxirpo Group Indonesia Surabaya
Cindy Eka Ainur Putri
; Iswati Iswati
; Anis Fitriyasari
; Arief Widijatmoko
Jurnal Strategi Bisnis Teknologi
Vol 2
, No 1
(2025)
This study wants to find out more about "The Influence of Democratic Leadership Style and Motivation on Employee Work Productivity" in accordance with the main problem raised, namely the relationship between democratic leadership style and the impact of employee motivation in completing tasks at PT. Maxipro Group Indonesia. The background of this research is that there have been many cases that occur in companies caused by ineffective leadership. Leadership style is considered effective if...
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Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Produk Garnier pada Mahasiswa STIE IBMT Surabaya
Suliyanfi Garnis Diah Pitaloka
; Iswati Iswati
; Anis Fitriyasari
; Suyono Suyono
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 2
, No 3
(2024)
The purpose of this study is to determine the effect of green marketing and brand image on consumer decisions to buy Garnier products. This study uses a quantitative research approach, and data collection is done through a questionnaire that is given a Likert score of 1-4. This research involved students or female students of STIE IBMT. The sampling technique used is purposive sampling, or nonprobability. This study used 94 respondents. In this study, primary data was used, and the data analysis...
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Peran Kepemimpinan Kepala Sekolah dan Kinerja Guru dalam Meningkatkan Kualitas Mutu Pendidikan pada SDI Cokroaminoto Surabaya
Lailatul Rohma Hadi
; Iswati Iswati
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
The principal has an important role which is very helpful to the Cokroaminoto Islamic elementary school. in improving the quality of education, even though his role is only as PLT Principal, he carries out his duties well. Efforts to improve the quality of education are one of the factors in creating ideal education. This research wants to find out more about "The Role of Principal Leadership and Teacher Performance in Improving the Quality of Education" in accordance with the main problem raise...
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Pengaruh Iklan dan Citra Merek Terhadap Keputusan Pembelian Produk Madu Wild Bee
Mochamad Yusuf Nuur Fadillah
; Iswati Iswati
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical ass...
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