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Menampilkan 1–3 dari 3 artikel
Brand Image and Service Quality in Tugboat Operations : A Case of TB Maiden Central
Marihot Simanjuntak
; Akhmad Gifari Multazam
; A. Nurfajri Irwan
; Fitri Mulyana
; Aji Permana
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This study investigates the relationship between brand image and service quality in maritime towage operations, using TB Maiden Central of PT. Multi Jaya Samudra as a case study. The research employs a descriptive quantitative approach supported by qualitative thematic analysis. Data were collected from 100 respondents through questionnaires and interviews with stakeholders including ship agents, pilots, and company personnel. Results show that brand image significantly influences service qualit...
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Tugboat Clearance SOP Enhancement for Maritime Port Service Quality
Brenhard Mangatur Tampubolon
; Larsen Barasa
; Aji Permana
; Nurul Wahyuni
; Jaja Suparman
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This qualitative study examines standard operating procedure (SOP) implementation for tugboat clearance operations at Jepara Port, analyzing service quality enhancement through comprehensive stakeholder engagement. Utilizing semi-structured interviews with 25 participants across five stakeholder categories, the research reveals significant operational improvements including a 35% reduction in clearance processing times and a 35.5% increase in stakeholder satisfaction scores. Findings demonstrate...
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Competency Development, Sustainability Practices, and Industry Preparedness in Maritime Vocational Education
Winarno Winarno
; Tri Cahyadi
; Larsen Barasa
; Aji Permana
; Cris Kuntadi
; Yayu Nopriani Martha
; Marudut Bernadtua Simanjuntak
International Journal of Management
Vol 2
, No 1
(2025)
This study investigates the effectiveness of maritime vocational education in preparing graduates to meet the evolving demands of the industry, focusing on competency development, sustainability integration, and practical readiness. The research addresses the increasing need for training programs to align with global industry standards while incorporating sustainable practices to manage environmental and operational challenges. By integrating insights from maritime professionals, educators, grad...
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