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Menampilkan 1–2 dari 2 artikel
Brand Image and Service Quality in Tugboat Operations : A Case of TB Maiden Central
Marihot Simanjuntak
; Akhmad Gifari Multazam
; A. Nurfajri Irwan
; Fitri Mulyana
; Aji Permana
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This study investigates the relationship between brand image and service quality in maritime towage operations, using TB Maiden Central of PT. Multi Jaya Samudra as a case study. The research employs a descriptive quantitative approach supported by qualitative thematic analysis. Data were collected from 100 respondents through questionnaires and interviews with stakeholders including ship agents, pilots, and company personnel. Results show that brand image significantly influences service qualit...
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Motivation and Work Environment as Determinants of Employee Performance in Port-Warehouse Operationsn : A Qualitative Study at PT Yusen Logistics Indonesia
Akhmad Gifari Multazam
; Natanael Suranta
; Larsen Barasa
; Brenhard Mangatur Tampubolon
International Journal of Entrepreneurship and Management
Vol 2
, No 3
(2025)
Port logistics efficiency is determined not only by the adequacy of infrastructure and the advancement of technology but also by the motivation of the workforce and the overall quality of the work environment. This study investigates how these two factors influence employee performance in the Warehouse Division of PT Yusen Logistics Indonesia. The research employed qualitative methods, gathering data through semi-structured interviews, field observations, and document analysis, with participatio...
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