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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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Rancang Bangun Aplikasi Pengolahan Data Penerimaan dan Pengeluaran Kas pada PT. Subur Sedaya Maju Prabumulih Berbasis Web
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
Pada saat ini, teknologi informasi mengalami perkembangan yang sangat cepat. Pengguna dapat mengakses data atau informasi secara cepat, efisien, dan akurat. Pengolahan data merupakan proses untuk mengumpulkan, memproses, dan mengelolah data menjadi informasi yang dapat digunakan untuk pengambilan keputusan. PT. Subur Sedaya Maju Prabumulih, sebuah perusahaan yang bergerak di bidang jasa service, sewa-menyewa, dan perawatan alat-alat berat, telah menggunakan komputer sebagai alat bantu dalam peng...
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Mengoptimalkan Proses Pembersihan Data dalam Analisis Big Data Menggunakan Pipeline Berbasis AI
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
This study aims to develop an automated pipeline for data cleaning using Pandas and Scikit-learn. The data cleaning process is often performed manually, requiring a long time and prone to errors. This study uses a quantitative experimental method with a dataset of 100,000 rows of e-commerce transaction data. The results show that the automated pipeline reduces missing values by 95.7% and outliers by 91.7%, and accelerates processing time by 35% compared to manual methods. The distribution of dat...
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Penerapan Business Model Canvas untuk Pengembangan Bisnis TemplateKuy dalam Penyediaan Template Notion dan Spreadsheet
Ramdhana, Muhammad Fathi
; Maryadi, Muhammad Rahmat
; Aji, Wahyu Mustika
; Matouq, Hassan Nasrallah
; Kuntari, Wien
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for busines...
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Analisis Sentimen Ulasan Aplikasi Shopee Menggunakan Algoritma Random Forest, Naïve Bayes, dan Support Vector Machine di Kota Semarang
Digital Business Intelligence Journal
Vol 1
, No 1
(2024)
The growth of e-commerce in Indonesia has led to the emergence of various online shopping platforms, with Shopee being one of the most popular in Semarang City. User reviews on the Shopee application serve as a valuable data source for analyzing customer satisfaction levels; however, the large volume of data requires a systematic and accurate analytical approach. This study aims to analyze user review sentiments of the Shopee application using three machine learning algorithms: Random Forest, Na...
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Analisis Yuridis Terhadap Permohonan Dispensasi Nikah
Jurnal Akta Notaris
Vol 3
, No 2
(2024)
Pernikahan di bawah umur masih menjadi fenomena yang memerlukan perhatian khusus di Indonesia. Meskipun Undang-Undang Nomor 16 Tahun 2019 menetapkan usia minimal pernikahan 19 tahun, masih terdapat permohonan dispensasi nikah yang diajukan ke pengadilan. Penelitian ini bertujuan menganalisis faktor-faktor penyebab pengajuan dispensasi nikah, pertimbangan hakim dalam memutuskan permohonan tersebut, serta akibat hukum yang ditimbulkan. Menggunakan metode penelitian yuridis normatif dengan pendekat...
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Analisis Prosedur Pencairan Dana Langsung (LS) pada Kantor Pelayanan Perbendaharaan Negara (KPPN) Malang
CiDEA Journal
Vol 3
, No 2
(2024)
Disbursement of funds is a stage carried out by the KPPN to provide funds to the entitled party or partner based on the Direct Payment Order (SPM-LS) issued by the Budget User Officer or Budget User Authorization, in accordance with valid evidence of expenditure. This process includes two main categories, namely employee expenses such as (salary, allowances, honorariums, and overtime) and non-employee expenses which include procurement of goods and services, as well as payment of utility costs s...
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Peran Literasi Keuangan, Financial Self-Efficacy dan Fintech Payment Terhadap Manajemen Keuangan Pribadi Mahasiswa MKS UIN SATU Tulungagung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This research explores the influence of financial literacy, self-confidence in managing personal finances, and the use of fintech payments on the personal financial management of Sharia Financial Management students at UIN Sayyid Ali Rahmatullah Tulungagung. This research is motivated by students' lack of understanding regarding personal financial management, which has the potential to affect their readiness to face financial challenges in the future. Through good financial literacy and self-con...
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Web-based Lost & Found System Design at Karangturi National University
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 2
(2024)
Reported of lost and found items at Unkartur was still done conventionally. Campus residents usually reported to security regarding the loss they experienced. However, the process of reporting and searching for lost items required a lot of time, energy, and money. Therefore, this study aimed to design a system for reporting lost and found items, especially in the Unkartur campus environment. The methods used in this study were Unified Modeling Language (UML) and Entity Relationship Diagram (ERD)...
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ANALISIS PENGARUH PROMOSI TERHADAP MINAT KULIAH PADA UNIVERSITAS ICHSAN GORONTALO
Cahya Pradipta Abdussamad
; Risti Puspita Sari Hunowu
; Fitrah Jayanti meiliany Mbuinga
; Risti Puspita Sari Hunowu
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 2
(2024)
This research aims to analyze the impact of promotions on interest in studying at Ichsan University, Gorontalo. As Competition in Higher Education Continues to Increase, Effective Support Strategies Are Key to Attracting Prospective Students. The method used in this research is a questionnaire survey distributed to new students entering Ich San Gorontalo University. The data obtained were analyzed using simple regression analysis techniques and statistical tests to determine the relationship bet...
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