Shrimp shell waste is a potential marine biomass resource rich in bioactive compounds such as astaxanthin and chitin, yet remains underutilized in the livestock sector. This study aimed to evaluate the effect of incorporating shrimp shell meal into duck (Anas sp.) feed rations on the yolk color intensity of duck eggs. The experimental design applied a completely randomized design (CRD) with a single factor and four treatments: D0 (100% rice bran, control), A1 (rice bran + 2% shrimp shell meal), A2 (rice bran + 6%), and A3 (rice bran + 10%), with a 21-day observation period. The primary parameter measured was yolk color intensity, assessed visually using a standardized color scale. The results indicated that the addition of shrimp shell meal significantly enhanced yolk color intensity, with the highest pigmentation observed in the A3 treatment. Astaxanthin, functioning as a natural carotenoid pigment, was biologically absorbed and distributed into the yolk via lipophilic pathways, while chitin supported gut health and nutrient absorption efficiency. This study aligns with the principles of the circular economy by valorizing marine processing waste as a functional feed ingredient. A 10% inclusion rate was found to be visually optimal; however, further studies are required to assess its physiological impacts and economic feasibility in broader production contexts.

The role of transformational leadership, organizational culture, and work motivation in improving employee productivity in manufacturing companies is discussed in this study. Companies face great challenges to maintain and improve their productivity in an era of globalization and intense competition. Employees get inspiration and motivation from transformational leadership, and a positive corporate culture encourages teamwork. To ensure that employees remain energized and dedicated, it is crucial to have high work motivation. The method used is a quantitative method involving data analysis using the Partial Least Squares Structural Equation Model (PLS-SEM). With an R2 value of 0.953, the third variable has a positive and significant impact on employee productivity. The results show that in a competitive business environment, increasing productivity through developing better leadership, improving organizational culture, and increasing work motivation is essential.

Urban congestion and traffic inefficiencies pose significant challenges for developing cities such as Jakarta. Conventional traffic management systems often lack responsiveness and integration, leading to time delays, fuel wastage, and safety hazards. This study proposes the architecture of an Intelligent Transportation System (ITS) based on sensor monitoring as a solution to improve vehicle flow, surveillance, and timeliness within urban transportation networks. The objective is to develop a sensor-based ITS framework capable of real-time monitoring and decision-making through the integration of motion, ultrasonic, PIR (Passive Infrared), and speed sensors. The proposed system was simulated in the Jakarta metropolitan context, focusing on its feasibility and performance under dense traffic scenarios. The results demonstrate that the incorporation of four monitoring technologies—RFID, embedded sensors, IP address tracking, and QR barcode scanning—can significantly enhance the efficiency of traffic control. The framework enables vehicle surveillance, automated violation ticketing, and optimized travel time estimation. It also proposes a comprehensive four-layer surveillance system encompassing traffic, vehicle, passenger, and driver monitoring. This study contributes to the development of smart city infrastructure by offering a scalable ITS model that minimizes congestion, supports automated law enforcement, and enhances public transportation accessibility through digital integration. The findings serve as a baseline for future implementation and technological expansion of ITS in other congested urban regions. 

The Dayak Kubin Tribe, which inhabits Nanga Raku Village, Sayan District, Melawi Regency, West Kalimantan Province, still utilizes mushrooms daily. However, this knowledge has not been documented until now. This research aims to provide information on the diversity of mushroom species and their utilization by the Dayak Kubin Tribe in Nanga Raku Village. This qualitative research was conducted in Nanga Raku Village in May 2022. The informants in this research amounted to 15 people obtained through the snowball sampling technique. The search for mushroom samples was carried out using the cruising method. The results showed that the Dayak Kubin Tribe in Nanga Raku Village utilizes 16 species of mushrooms. Mushroom species used as food sources are Agaricus sp., Auricularia auricula-judae, Auricularia delicata, Termitomyces sp., Lactocollybia sp., Marasmiellus candidus, Pleurotus cystidiosus, Lentinus sajor-caju, Panus sp., Psathyrella sp., Cookeina sulcipes, Cookeina tricholoma, and Schizophyllum commune. Mushroom species utilized as medicines are Microporus affinis and Microporus xanthopus. Hygrocybe sp. is the only mushroom species that is used as a food source and medicinal ingredient at the same time. The ethnomycological information presented in this research is an effort to preserve traditional knowledge by utilizing biodiversity in the surrounding environment.

The intense competition in the fashion industry drives brands to seek more effective and efficient marketing strategies. One increasingly adopted approach is affiliate marketing. This study aims to analyze the effectiveness of affiliate marketing strategies in increasing fashion product sales for the JINISO brand. The research uses a descriptive qualitative method with a case study approach on the JINISO brand, supported by secondary data such as sales reports, digital promotion activities, and affiliate performance. The results indicate that affiliate marketing significantly improves JINISO’s product sales. By leveraging a wide network of affiliates—including influencers, bloggers, and digital marketers JINISO successfully reaches a broader audience through personalized and credible promotions. This strategy also demonstrates highcost efficiency, as it is performance-based, meaning commissions are only paid when a sale occurs. Additionally, the data-driven approach enables the company to evaluate campaign effectiveness regularly and adjust it based on market preferences. Affiliate marketing is a marketing strategy that leverages consumer trust in affiliates while offering flexibility in budget management. Future recommendations include expanding the affiliate network, enhancing the quality of promotional content, and innovating the affiliate program to remain attractive and competitive amidst the dynamic fashion industry landscape.
 
 

Aging is a natural process that every human undergoes, marking the final phase of life. Common issues among the elderly include declining sleep quality and fluctuations in blood pressure, which can significantly impact overall health. Research has shown that exercise combining movement with easily listenable music can positively affect blood pressure, improve sleep quality, and enhance balance in older adults. This study aims to analyze differences in blood pressure, sleep quality, and balance in the elderly following an exercise intervention. An institutional-based intervention design was used, providing integrative traditional exercise therapy to elderly groups in Pangkalpinang City. A total of 50 elderly participants were selected based on predetermined criteria and divided into two groups: an experimental group and a control group. The experimental group participated in an 8-week traditional exercise program called Senam Bedincak, a local exercise from Bangka Island, while the control group continued their usual activities. Post-intervention assessments measured sleep quality, blood pressure, and balance using questionnaires and observation sheets. Data analysis using the Wilcoxon test showed that the independent t-test for sleep quality resulted in a p-value of 0.000 (p 0.05), indicating a significant difference before and after the intervention in the experimental group.

This study aims to analyze the strategic role of Baitul Maal Wat Tamwil (BMT) in providing leasing based sharia financing (ijarah) and ventura capital (mudharabah and musyarakah) for Micro, Small and Medium Enterprises (MSMEs) in Indonesia. BMT functions as a microfinance institution that provides solutions to the capital challenges faced by MSMEs, including lack of access to conventional financing and low sharia financial literacy. Through the leasing scheme, BMT facilitates the rental of assets needed by MSMEs without requiring large initial capital. Meanwhile, the venture capital scheme allows BMT to share risks and profits with MSME actors, encouraging strategic collaboration. This study also discusses the challenges of implementing sharia financing by BMT, including the low public understanding of sharia products. With a descriptive literature approach, this study finds that BMT has significant potential in increasing financial inclusion and encouraging the sustainability of the sharia economy in Indonesia.

In the ever-evolving era of digital marketing, the diffusion of innovation and the phenomenon of Fear of Missing Out (FoMO) become two interrelated elements, creating a dynamic and highly competitive marketing strategy. Diffusion of innovation, as a concept that describes the spread of new ideas or technologies in society, is a strategic key for companies that want to win the hearts of consumers.  FoMO, on the other hand, is an emotional force that can be utilized as a digital marketing strategy. The fear of missing out on the latest trends or opportunities drives consumers to be more responsive to ongoing innovations. This is where the combination of innovation diffusion and FoMO creates a unique opportunity for companies.  This research was conducted through a literature review study derived from 20 published journals/articles. Literature search through Google Scholar, Repect.Org, Knowledge Map, Mendeley, Schi Hub and Science Direct. The keywords used were "Fear of Missing Out" and "Diffusion of Innovation".  By understanding the interplay between innovation diffusion and FoMO, companies can design digital marketing strategies that not only accelerate the adoption of new products or services, but also build communities, creating a sense of uniqueness and exclusivity that can be a powerful driver to ensure the successful launch of innovations in the fast-paced digital marketplace.

CV. Rasyid is a business unit specializing in the production of ecoprints. Currently, one of the most sought-after clothing colors by consumers is burnt coral red. However, CV. Rasyid has been unable to meet this demand due to challenges in the production process, specifically the deterioration of the color during the fixation stage. To address this issue, the community service team from the Industrial Engineering Study Program at Muhammadiyah University of Gombong (Unimugo) provided facilitation and support. The program aims to equip participants with the knowledge and skills needed to produce burnt coral red for ecoprints using secang dye. The activities include preparation, implementation, monitoring, and evaluation. The implementation process was conducted with guidance on color extraction, mordanting, design printing, and fixation. Monitoring results indicate that CV. Rasyid successfully carried out the burnt coral red ecoprint production process independently without significant issues. While the colors produced may vary slightly, this is not a concern, as such variations are a unique characteristic of ecoprint products.

This study aims to identify the characteristics of respondents and analyze the effect of price, product quality, promotion, and brand awareness on consumer buying interest in Nusakita cooking oil in the Jabodetabek area. Indonesia, as a major producer of palm oil, has a highly competitive cooking oil industry due to the increasing needs of the community. This study employs a quantitative approach to analyze the effects of price, product quality, promotion, and brand awareness on purchase intention for Nusakita cooking oil products in Jabodetabek. Using a non-probability voluntary sampling method, data from 235 respondents were collected through online and offline questionnaires. Descriptive statistics and SEM-PLS were applied for data analysis, revealing significant positive effects of product quality, promotion, and brand awareness on purchase intention. The results showed the need for Nusakita to prioritize enhancing product quality and increasing brand visibility to drive consumer interest. Strengthening promotional efforts, such as offering discounts or engaging in targeted marketing campaigns, is also recommended. These strategies can help establish Nusakita as a trusted cooking oil brand in a competitive market.