This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market

As the volume of motorbikes increases, the number of motorbike service outlets also increases. However, not all service places get customers equally, from the customer's side various variables really determine visits such as location, level of spare parts availability, level of service to consumers and price. Likewise, in terms of service owners, when opening a new service location, they need to pay attention to various variables such as proximity to residential areas, number of competitors, capacity of passing vehicles, and proximity to spare parts suppliers. To collaborate several influential variables to produce a decision regarding the right place, a method is needed that is capable of carrying out calculations to produce a ranking of locations that will have an influence. One method that can be offered is profile matching. This method performs by finding the difference between the weight value determined at the beginning and the input value for each location object. The ranking results of all location objects can be used as alternative locations for appropriate service locations..

Penelitian ini termasuk jenis penelitian kuantitatif dengan pendekatan deskriptif. Metode analisis data menggunakan model EOQ. Berdasarkan analisis yang telah dilakukan disimpulkan bahwa tingkat persediaan yang sudah ada pada PT Berkah Kreasi Bersatu menunjukkan biaya pemesanan yang dikeluarkan yaitu sebesar Rp. 5.496.000/ tahun dan biaya penyimpanan sebesar Rp. 43.320.000/ tahun, sehingga total biaya persediaan yang dikeluarkan yaitu sebesar Rp. 48.816.000. Penggunakan metode Economic Order Quantity (EOQ) pada PT Berkah Kreasi Bersatu menunjukkan unit order sebanyak 137 karton dengan jumlah kali pemesanan yang diperkirakan sebanyak 5 kali. Adapun biaya pemesanan menunjukkan biaya yang dikeluarkan sebesar Rp. 3.730.861 / tahun dan biaya penyimpanan sebesar Rp. 3.730.681 / tahun, sehingga total biaya persediaan yang dikeluarkan yaitu sebesar Rp. 21.796.740 PT Berkah Kreasi Bersatu dapat melakukan penghematan biaya total persediaan sebesar Rp 27.019.260 dengan efisiensi sebesar 44% menggunakan metode Economic Order Quantity (EOQ). Perbedaan perhitungan perusahaan dengan metode EOQ menunjukkan bahwa dari segi biaya persediaan, metode EOQ lebih efisien.

Penelitian ini bertujuan untuk melakukan upaya efisiensi pada proses pengemasan produk bandeng vacuum spesial di PT Bandeng Juwana menggunakan metode six sigma menggunakan indikator nilai sigma dan DPMO (defect per million opportunity). Penelitian ini menggunakan Ishikawa diagram, FMEA (failure mode & effect analysis), & AHP (analytical hierarchy process). Terdapat 7 jenis defect yang teridentifikasi yaitu defect loss vacuum, patah anatomi, kelunakan, size, daging rontok, dan over fat. Berdasarkan prinsip pareto defect loss vacuum dan patah anatomi dipilih untuk dilakukan improvement dengan jumlah defect 88,04% dari total defect. Berdasarkan hasil penilaian FMEA, RPN terbesar yaitu tidak ada standar jarak sealer RPN 42 dan SOP pengerjaan ikan lengket pada kertas alas RPN 90. Alternatif solusi yang dipilih menggunakan metode AHP yaitu membuat SOP pengerjaan ikan lengket pada kertas alas. Jika alternatif solusi diterapkan maka terdapat peningkatan nilai sigma dari 3,7 menjadi 3,82, dan penurunan nilai DPMO dari 13.588,96 menjadi 10.066,81.

Pengukuran kepuasan pelanggan merupakan hal yang seharusnya dilakukan suatu organisasi pelayanan publik secara periodik, peningkatan kinerja pada atribut yang tepat akan membawa dampak positif yaitu meningkatnya kepuasan pengguna pelayanan publik. Penelitian ini bertujuan untuk mengukur kepuasan pelanggan pengguna pelayanan publik dengan mengintegrasikan model servqual dan model diagram kartesius. Alat analisis menggunakan SPSS, dengan sampel 121 responden. Hasil penelitian menunjukkan kualitas pelayanan publik di Politeknik Pelayaran Sulawesi Utara sudah baik, berada pada nilai rata-rata kinerja 8,79 dari rentang skala penilaian, dan mampu memuaskan harapan pengguna layanan. Dimensi utama yang harus segera diperbaiki adalah reliability, assurance dan tangible. Pada atribut informasi persyaratan layanan, informasi jangka waktu penyelesaian pelayanan dan sarana prasarana pendukung pelayanan. Dengan temuan penelitian ini diharapkan pelayanan publik dapat ditingkatkan dan atribut pelayanan yang sudah baik dapat dipertahankan.

Purchasing decision are the decision of consumers to buy a product that previously thought about worthy or not to buy the product by considering the information that is known by the reality of the product after seeing it. There are several factors that affect the purchasing decision, namely the product quality, price, brand trust and brand image. The object of the research is Canon digital cameras which are on Top Brand Index in 2014-2018, where the Canon digital cameras always ranked at the top. But here the Canon digital cameras has proved that when many competitors are surrounded, Canon digital cameras has always ranked first on the TBI and the digital camera Canon's product is superior to other products. The purpose of the research was to analyze the influence of the product quality, price, brand trust and brand image on purchasing decision. The population of the research was that consumers who ever and wear the camera Canon digital, a company based in Semarang and aged over 17 years. The numbers are unknown and sample taken 100 respondents. Sample technique by using purposive sampling. The type of data used is. primary data, method of data collection using the questionnaire and analysis techniques used is multiple linear regression. The results of the analysis showed: product quality has a positive and significant influence on purchasing decision, price proved to have a positive and significant influence on purchasing decision, brand trust significant has a positive and influence on purchasing decision, brand image proved to have a positive and significant influence on purchasing decision.