This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market

As the volume of motorbikes increases, the number of motorbike service outlets also increases. However, not all service places get customers equally, from the customer's side various variables really determine visits such as location, level of spare parts availability, level of service to consumers and price. Likewise, in terms of service owners, when opening a new service location, they need to pay attention to various variables such as proximity to residential areas, number of competitors, capacity of passing vehicles, and proximity to spare parts suppliers. To collaborate several influential variables to produce a decision regarding the right place, a method is needed that is capable of carrying out calculations to produce a ranking of locations that will have an influence. One method that can be offered is profile matching. This method performs by finding the difference between the weight value determined at the beginning and the input value for each location object. The ranking results of all location objects can be used as alternative locations for appropriate service locations..

Pengukuran kepuasan pelanggan merupakan hal yang seharusnya dilakukan suatu organisasi pelayanan publik secara periodik, peningkatan kinerja pada atribut yang tepat akan membawa dampak positif yaitu meningkatnya kepuasan pengguna pelayanan publik. Penelitian ini bertujuan untuk mengukur kepuasan pelanggan pengguna pelayanan publik dengan mengintegrasikan model servqual dan model diagram kartesius. Alat analisis menggunakan SPSS, dengan sampel 121 responden. Hasil penelitian menunjukkan kualitas pelayanan publik di Politeknik Pelayaran Sulawesi Utara sudah baik, berada pada nilai rata-rata kinerja 8,79 dari rentang skala penilaian, dan mampu memuaskan harapan pengguna layanan. Dimensi utama yang harus segera diperbaiki adalah reliability, assurance dan tangible. Pada atribut informasi persyaratan layanan, informasi jangka waktu penyelesaian pelayanan dan sarana prasarana pendukung pelayanan. Dengan temuan penelitian ini diharapkan pelayanan publik dapat ditingkatkan dan atribut pelayanan yang sudah baik dapat dipertahankan.