Pelatihan Pengelolaan Media Sosial Bagi UMKM Kelurahan Sawah Besar
(Nova Alya Syahrani, Ira Wijayanti, Icha Azzahra Farika Darmaputri, Bernadus Very Christioko)
DOI : 10.26623/tmt.v4i2.7322
- Volume: 4,
Issue: 2,
Sitasi : 0 06-Aug-2024
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| Last.09-Jul-2025
Abstrak:
Pemanfaatan media sosial di era digital ini untuk promosi suatu produk belum sepenuhnya dapat dilakukan oleh UMKM Kelurahan Sawah Besar Semarang. Kendala yang dialami diantaranya pengelolaan copywriting dengan bahasa yang rapih dan mudah di pahami oleh calon konsumen juga pemanfaatan segmentasi pasar umumnya juga sulit di pahami oleh kalangan menengah ke bawah. Oleh karena itu dibutuhkan pelatihan melalui kegiatan pengabdian masyarakat yang memanfaatkan media sosial Facebook untuk menggunggah foto dan video dan Facebook Marketplace sebagai sarana penjualan produk UMKM. Kegiatan pengabdian kepada masyarakat ini dilaksanakan melalui pemaparan materi dan juga pelatihan mengenai pengelolaan media sosial Facebook meliputi copywriting, penggunaan hashtag, dan pengoptimalan segmentasi pasar. Hasil dari kegiatan ini adalah berupa peningkatan kemampuan peserta UMKM dalam melakukan pengelolaan media sosial Facebook meliputi kemampuan copywriting, penggunaan hashtag, dan pengoptimalan segmentasi pasar sehingga produk-produk peserta UMKM dapat menarik minat konsumen dan meningkatkan penjualan dan pendapatan produk UMKM.
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2024 |
Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Es Coklat Ngetop di Surakarta
(Mukhammad Akmal Filardi, Yuliar Kartika Wijayanti)
DOI : 10.61132/jimakebidi.v1i3.254
- Volume: 1,
Issue: 3,
Sitasi : 0 19-Jul-2024
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| Last.06-Aug-2025
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This research aims to determine the influence of Product Quality, Price Perception, and Service Quality on Customer Satisfaction of Popular Chocolate Ice in Surakarta. The population in this research are Ngetop Ice Chocolate consumers who are in Surabaya and have purchased the product more than once. This research also aims to analyze the influence of product quality, price perception, and service quality on customer satisfaction for Es Coklat Ngetop in Surakarta. Product quality is measured based on the taste, appearance and consistency of the chocolate ice served. Price perception is understood as a customer's view of the value of a product compared to the price they pay. Service quality is assessed from the responsiveness, competence and reliability of the service provided by the seller.
The type of data used in this research is quantitative data. The sampling technique in this research used accidental with a sample of 100 respondents. The data collection technique uses a questionnaire method and data analysis in this research uses the t test and f test methods. In this research, the results show that product quality, price perception and service quality partially have a positive and significant effect on customer satisfaction. Simultaneously, these three independent variables have a positive and significant effect on customer satisfaction
Based on the results of the SPSS version 29 F test, all independent variables simultaneously influence customer satisfaction. based on the results of the t test, it shows that the product quality variable has a positive and significant effect on customer satisfaction, the price perception variable has a positive and significant effect on customer satisfaction, and the service quality variable has a positive and significant effect on customer satisfaction
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2024 |
Analysis of the Level of Community Satisfaction with the Implementation of the Telemedicine Technology Health Service Application (Mobile JKN) in Sanggrahan Village
(Dinda Nur Wijayanti, Asti Nurhayati)
DOI : 10.62951/ijhm.v1i3.39
- Volume: 1,
Issue: 3,
Sitasi : 0 06-Jul-2024
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| Last.06-Aug-2025
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Background: Telemedicine is a long-distance health service carried out by health professionals using information and communication technology, and this is also expected to include the exchange of information for diagnosis, treatment, prevention of injury and research as well as evaluation of education. Research objective: is to determine the analysis of the level of community satisfaction with the implementation of the Telemedicine technology health service application (Mobile JKN) in Sanggrahan Village. The specific objective of this research is to find out: To determine the percentage of community satisfaction and dissatisfaction with the implementation of the telemedicine technology health service application ( Mobile JKN) in Sanggrahan Village. To find out the percentage of good or bad implementation of the Telemedicine technology health service application (Mobile JKN) in Sanggrahan Village. Method: This research is quantitative research with a survey approach. This research aims to collect numerical data to measure an analysis of the level of community satisfaction with the implementation of the Telemedicine technology health service application (Mobile JKN) in Sanggrahan Village. Results: Based on data analysis and discussion, the results of the research can be stated. It can be seen from the values ??presented, the researcher found that good service quality will provide satisfaction for users. Conclusion: An overview of the level of community satisfaction in Sanggrahan Village is high for 50 respondents (100% ).The description of the implementation of the Mobile JKN application in Sanggrahan Village is mostly high with 40 respondents (80%). There is a relationship between community satisfaction with the implementation of the telemedicine technology health service application (Mobile JKN) in Sanggrahan Village, with a p-value of 0.000 (<0.05 ).
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2024 |
Tantangan Pengelolaan Wisata Berkelanjutan di Taman Narmada Kabupaten Lombok Barat
(Rani Angraeni, Hesti Soptiana, Lila Putri, Raden Jufri Azzuri, Ika Wijayanti)
DOI : 10.61132/manuhara.v2i3.1054
- Volume: 2,
Issue: 3,
Sitasi : 0 02-Jul-2024
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| Last.06-Aug-2025
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Sustainable Tourism management in the Narmada Park faces significant challengers related to adequate human reseourch. This challenge is one of thr most prominent aspect and needs to be overcome with this right strategy. The research method used is qualitative with case study data analisysis tecniques, then conducting interviews and observation as well as sselecting informants using the purposive sampling technique where the informant is taken with the consideratinon that the informant can represent the research’s goal to obtain accurate information. The results of study show that there are several main challenges, such as inadequate infrastructure and facilities, environmental hygiene problems, and lack of awareness and participation of local communitites. Improvements efforts have been made, but a more targeted staregy is still needed to overcome shese challenges.
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2024 |
Analisis Kepuasan Generasi Z Terhadap Layanan E-Commerce
(Erwin Permana, Dela Setia Cahyani, Famita Wijayanti, Syamsurizal Syamsurizal)
DOI : 10.61132/jieap.v1i2.312
- Volume: 1,
Issue: 2,
Sitasi : 0 30-Jun-2024
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| Last.06-Aug-2025
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Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and related official publications. The research results show that Generation Z pays attention to affordable prices as well as high ease of access, product quality, lots of discounts, varied payment method choices, guarantees and speed of delivery. Apart from that, satisfaction with service for a product for Generation Z from e-commerce is obtained because of the efficiency and practicality when shopping offered by e-commerce. With all the convenience provided, as well as efficiency and time effectiveness, e-commerce is considered the right solution in finding needs for Generation Z. Therefore, it is not surprising that more and more platforms are emerging that are used to facilitate the purchase and sale of products or services via the internet. This e-commerce trend has also caused several shops to lose competition and close. This shows that e-commerce is an option for Generation Z, and they are satisfied with the service and convenience provided.
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2024 |
Pemanfaatan Botol Plastik Bekas Sebagai Wadah Dalam Sistem Hidroponik Untuk Budidaya Sayuran
(Wahyu Halya Aprilia Putri, Renita Dwi Lestari, Prasmita Dian Wijayanti)
DOI : 10.62951/manfaat.v1i3.62
- Volume: 1,
Issue: 3,
Sitasi : 0 26-Jun-2024
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| Last.13-Aug-2025
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The residents of RW 05 Jomblang, Candisari District, Semarang City, are increasingly concerned about the impact of plastic waste on the environment. As a solution, used plastic bottles are being utilized as planting media in hydroponic techniques by MBKM students from various universities, such as UPN "Veteran" East Java, Padjadjaran University, and Semarang State University. This utilization of plastic bottles reduces waste while supporting sustainable agriculture by minimizing the use of land and water. The program raises community awareness about eco-friendly urban farming, focusing on water efficiency and quick harvesting processes. Education includes basic hydroponic techniques and their implementation using used bottles, which has been met with active community participation. Evaluations show tangible results, such as pakcoy plants being distributed to participants. Discussions with the RW 05 Chairman reveal significant benefits for the community in utilizing used items for agriculture. This program strengthens the community and suggests further development to enhance local food security and environmental awareness, as well as motivate the adoption of modern agricultural technologies
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2024 |
Strategi Masyarakat Lokal Dalam Mengembangkan Parawisata Di Benang Kelambu
(Asrul Umami, Arfinta Maharani, Iska Herlina, Kalis Hayu Wigati, Ika Wijayanti)
DOI : 10.61132/jusbit.v1i3.185
- Volume: 1,
Issue: 3,
Sitasi : 0 21-Jun-2024
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| Last.06-Aug-2025
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This research discusses the development of tourism in Aik Berik Village, which is located in North Batukliang District, Central Lombok Regency, with a focus on Benang Stokel and Benang Kelambu Waterfalls as superior tourist attractions. Tourism in this village has a significant impact on the local community's economy, where this tourism is able to create new jobs for the community. Through community empowerment strategies such as training and digital promotion, local communities play an important role in the management and promotion of tourist destinations. However, the development of this tourism still experiences several challenges in the promotion and accessibility of other destinations. around the Mosquito Net Yarn. In the research carried out, the research used qualitative methods using an approach in the form of case studies, collecting data obtained by interviews, observation and documentation. This research also uses techniques to determine informants using purposive sampling. The main informant is the mosquito net tourism manager, the key informants are tourist motorbike taxi drivers, traders and parking attendants, and the supporting informants are tourists. The data analysis technique used is data reduction. The research results show that active community participation and cooperation between various parties have opened up new economic opportunities and improved community welfare.
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2024 |
Identifikasi Potensi Ekonomi Kreatif Sebagai Pendukung Desa Wisata
(Wahyu Hidayat, Muhammad Zaroqi Rabbani, Lalu Muhammad Diwa Asmarandana, Laila Husni, Ika Wijayanti)
DOI : 10.55606/srjyappi.v2i3.1302
- Volume: 2,
Issue: 3,
Sitasi : 0 20-Jun-2024
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| Last.13-Aug-2025
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This study aims to determine the potential of the creative economy to support the development of gili Indah Tourism Village, Lombok, West Nusa Tenggara.This study uses qualitative methods with a case study approach.The data collection process uses observation, interview,and documentation methods.Furthermore, the data is processed using data analysis techniques Milles and Huberman which includes data reduction,assessment, and conclusion or verification. The results of this study revealed that Gili Indah village has a promising creative economic potential, especially in the handicraft subsector such as crafts from coconut shells, wood, and accessories from local materials that are hereditary cultural heritage. Creative economic potential in Gili Indah village has a very important role in supporting the development of Sustainable Tourism Village. The creative economy plays a role in providing products and services that become tourist attractions, increasing income and welfare of the community, preserving local culture and wisdom, and creating new jobs for rural communities.
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2024 |
Bullying Sebagai Penghambat Kedewasaan Remaja di Bekasi
(Chantika Nurul Wijayanti, Cindy Tiara Adinda, Hanna Aqeela Humayra, Mochammad Aqshal Sallim, Syafira Suniyah Nur Fahmi, Mic Finanto Ario Bangun)
DOI : 10.58192/sidu.v3i2.2174
- Volume: 3,
Issue: 2,
Sitasi : 0 11-Jun-2024
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| Last.07-Jul-2025
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The study examines the impact of bullying on adolescent maturity in Bekasi, using methods of literary study. Factors such as the psychological condition of the perpetrators and victims, the family environment, and the school culture play a role in the occurrence of bullying. Bullying can lead to mental health disorders and decreased academic performance in adolescents, which in their behavior can hinder their progress towards maturity. The study analyzed patterns of relationships between bullying experiences and aspects of adolescent maturity, such as emotions, cognition, and behavior. Factors that moderate the negative impact of bullying are also being explored.
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2024 |
Peningkatan Motivasi Belajar Siswa Kelas IV Melalui Metode Reward And Punishment Pada Mata Pelajaran Pendidikan Agama Islam Di SDN Tambakrejo
(Sri Wijayanti, Anggun Wulandari, Waslah Waslah)
DOI : 10.61132/jbpai.v2i2.241
- Volume: 2,
Issue: 2,
Sitasi : 0 02-Apr-2024
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| Last.07-Aug-2025
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Education can be said to be an advanced educational institution and get improvements in learning if what is done every day is to receive encouragement in the form of motivation from a teacher to all students. Success in forming a motivational drive for students' learning can be seen from the many changes in each student's daily behavioral activities in participating in learning. This research aims to determine the results of increasing learning motivation for class IV students through the reward and punishment method in Islamic religious education subjects at SDN Tambakrejo. The method used in this research is observational research with a qualitative data approach, the research used uses a process of data collection, observation, interviews. Needs analysis questionnaire, teaching, data collection, documentation. The number of class IV who chose the Agree (S) statement point option was 195, involving all class IV students as many as 35 students, but only 26 students were able to attend and fill out the questionnaire out of a total of 35. The conclusion from the results of this research is that students' learning motivation has increased since the introduction of a method that encourages their enthusiasm for the learning being delivered. This can be proven from the results of the motivation questionnaire which was filled out by each class IV student himself
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2024 |