Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchase intention, while the entertain dimension and informative dimension do not directly affect purchase intention but still must be considered.

 Performance appraisal is a way of determining the work results of employees and work groups that are useful if used the right methods on target and produce the desired conclusions according to output targets and performance standards. This research method is qualitative, namely observing performance appraisals that are already in effect with a combination of quantitative and qualitative methods. Quantitative by comparing work standards and output targets. Qualitative is assessed from skills (competence, physical abilities, coordination and teamwork); character (discipline, ability to make decisions and speed of response); and accuracy (supervision, control and the presence of work solutions).  Assessment data from January to April 2019. The time limit was chosen because the performance appraisal had stopped starting in August 2019, and required a remedial analysis. The results of the study show that performance appraisal provides an efficiency of 14% and makes assessments more noticed by all production employees. Methods collaborate in generating a more complete and mature assessment, as well as other suggestions for improvement. And prove that performance appraisal is useful for efficiency and effectiveness, controlling and monitoring performance, and being able to motivate employees to work even better.
 

This study discusses the analysis of the power structure of leading industry clusters in Sidoarjo Regency. Sidoarjo Regency is one of the districts in East Java Province that has the potential and success in developing the local economy through the formation of industrial clusters. This study uses descriptive qualitative research methods by collecting secondary data through literature analysis. The results of the analysis show that factors such as superior natural resources, infrastructure availability, labor skills, research and innovation facilities, and government support policies affect the successful formation of leading industrial clusters in Sidoarjo Regency. Industrial clusters increase productivity, efficiency, innovation and commercialization. This study provides an understanding of the characteristics and dynamics of leading industry clusters in Sidoarjo Regency and the factors that influence efficiency. The results of this study can be the basis for further development to optimize the economic potential of the region with the help of industrial clusters.

Agriculture plays an important role in food sustainability and security in Indonesia, including in the City of Tuban. The city has wide potential for the development of the agricultural sector, including crops, plantations, animal husbandry, forestry and fisheries. However, the limited information regarding the current situation of these sectors raises the need for in-depth analysis. This study aims to analyze the portrait of agriculture in the city of Malang with a focus on crops, plantations, animal husbandry, forestry, and fisheries. This analysis will provide insight into the current status, development potential, challenges and opportunities within these sectors. This research uses a qualitative approach by conducting field surveys, interviews with farmers, ranchers, fishermen, and other relevant stakeholders. The collected qualitative data were analyzed thematically to describe an overall picture of each agricultural sector. The results of the analysis show that the secondary crops sector has experienced positive growth, but still faces challenges in terms of access to markets and technology. Plantations have great potential in the development of superior commodities, but need to improve infrastructure and environmental sustainability. Livestock is experiencing rapid development, but faces problems in waste management and animal health. Forestry is faced with land expansion and forest restoration, while fisheries require steps to maintain the sustainability of fish resources. These findings provide important input for the local government and related stakeholders to develop a strategy for sustainable agricultural development in the City of Tuban. Efforts are needed to improve market access, strengthen infrastructure, improve waste management, improve animal health, and maintain the sustainability of fish resources. This analysis can also be the basis for further research and more effective policy planning in the agricultural sector in Tuban City.
 

The Lost and Found Unit is a work unit that has duties and responsibilities in handling passenger luggage. If there is a problem with the passenger's baggage, the passenger can immediately report it to the Lost and Found unit so that efforts are made to handle it. In serving the Lost and Found unit, it hopes to deal directly with passengers, so of course the service provided must be better. The purpose of this research is to find out the procedures for handling Delayed Baggge, damaged baggage by Lost and Found unit officers, factors causing problems and what efforts are made by Lost and Found unit officers in order to reduce the occurrence of cases. This study used a qualitative method with data collection in the form of observation, interviews and documentation, in which this study interviewed 5 informants from the Lost and Found unit officers.
The results of this study indicate that Lost and Found unit officers have followed Standard Operational Procedures (SOP) and Job Desks in handling cases of Delayed Baggage and damaged baggage. Factors that cause problems include Human Error, Check In Counter, Airport Facilities, Make Up Area, Loading and Unloading processes, Misrouted, minimum Connection time and passenger baggage. Efforts made by Lost and Found unit officers in order to reduce the occurrence of cases by controlling every activity and reminding officers to be more careful, thorough and focused when doing work. Officers must prioritize Safety and Security and comply with the established SOP.

This study aims to examine the effect of return on assets, earnings per share, and net profit margin on stock prices. This research uses quantitative methods. The population of this study uses mining sub sector companies listed on the Indonesia Stock Exchange in 2019–2021. The proxy used to measure stock prices is the test of return on assets, earnings per share, and net profit margin on stock prices. The analytical method used in this study uses multiple linear regression analysis using the SPSS version 25 tool. This type of research uses secondary data derived from annual reports of companies listed on the Indonesia Stock Exchange in 2019–2021. The results of the research return on assets (ROA), earning per share (EPS) and net profit margin (NPM) together have a significant positive effect on stock prices.

Investment in a company is very important so that the company can carry out its business activities. Companies with a high level of investment will be able to attract investors who have an effect on stock returns or profits to be obtained by investors. The object of this study is to examine the Customer Goods sub-sector companies listed on the IDX. This study aims to determine the effect of earnings per share (EPS) on stock returns, the effect of debt-equity ratio (DER) on stock returns, and the effect of price-earnings ratio (PER) on stock returns. The method used in this study is a quantitative method with secondary data. This study's population consisted of all consumer goods companies listed on the IDX from 2018 to 2021.The sample was taken using a purposive sampling technique. The analysis technique used in this study uses multiple linear regression techniques using the classical assumption test (F), multicollinear test, and t test. The results of this study indicate that EPS does not have a significant negative effect on stock returns. DER has no significant effect on stock return, so H2 is rejected. H1 is rejected because PER has no partially significant effect on stock return.

Studi ini bertujuan untuk mengembangkan instrumen untuk menilai faktor organisasi yang mendukung dan meningkatkan kapasitas adaptif dalam sistem yang kompleks. Studi ini akan mengatasi masalah kapasitas adaptif dalam sistem yang kompleks dari perspektif organisasi. Untuk mengukur kemampuan sistem yang kompleks untuk menavigasi kejadian buruk melalui adaptif, penelitian ini dibangun berdasarkan kapasitas literatur sebelumnya. Sistem yang kompleks harus adaptif, bertahan dan berkembang. Kapasitas adaptif memungkinkan sistem untuk beradaptasi dan mengatasi kondisi baru untuk mengembangkan instrumen untuk menilai faktor organisasi dalam meningkatkan kapasitas adaptif dalam sistem yang kompleks. Studi ini menggunakan grounded theory dalam menganalisis kumpulan data dari berbagai sumber, antara lain artikel jurnal, publikasi pemerintah, dan laporan investigasi. Metode penelitian ini merupakan metodologi empat langkah yang dimulai dari proses koding teori grounded, mengkonseptualisasikan faktor organisasi, mengembangkan instrumen penilaian, dan diakhiri dengan tahap validasi. Hasil dari penelitian ini adalah instrumen penilaian yang telah divalidasi oleh para ahli yang dapat diterapkan di berbagai industri yang mencakup faktor-faktor utama yang ada di semua organisasi modern, serta panduan bagi pengambil keputusan untuk mengambil keputusan yang tepat berdasarkan hasil penilaian. Instrumen penelitian terdiri dari tiga puluh delapan kriteria yang dikelompokkan ke dalam sembilan kategori, kemudian temuan penelitian divalidasi. Kontribusi penelitian ini tidak terbatas pada pengembangan teori tetapi merambah ke dunia nyata. Instrumen yang dikembangkan berdasarkan kriteria turunan berfungsi sebagai instrumen untuk mengukur tingkat kesiapsiagaan organisasi yang kompleks dalam menghadapi kejadian buruk dan menguji kemampuan mereka untuk beradaptasi dengan setiap gangguan. Dengan demikian, pengambil keputusan akan dapat mengungkap kekuatan dan kelemahan organisasi dan mengambil tindakan yang diperlukan. Kajian penelitian ini berfokus pada faktor organisasi yang tidak memasukkan unsur teknis dan sosioteknis karena beberapa dimensi ini unik untuk industri tertentu, sehingga untuk penelitian selanjutnya, kapasitas adaptif dapat diperluas ke area lain dalam industri tertentu.

Introduction/Main Objective: Studi ini berusaha untuk menilai dampak kinerja perusahaan pada metrik pemasaran yang melebihi ekspektasi analis konsensus pada metrik pemasaran yaitu kejutan metrik pemasaran pada pengembalian pasar saham. Background Problem : Quarterly earnings announcements adalah peristiwa penting dalam siklus hidup perusahaan, di mana perusahaan mengungkapkan informasi tentang pendapatan triwulanan mereka, dan investor memperbarui keyakinan mereka tentang kesehatan keuangan perusahaan secara keseluruhan. Novelty : Selanjutnya, penelitian ini menyoroti peningkatan efek variasi waktu dari kejutan metrik pemasaran sedangkan penurunan efek kejutan pendapatan. Terakhir, penelitian ini membandingkan kandungan informasi relatif dari kejutan metrik pemasaran dibandingkan dengan kejutan pendapatan di berbagai industri. Research Method: Penelitian ini menggunakan metodologi studi peristiwa pada saat pengumuman laba untuk menyelidiki reaksi pasar saham terhadap kejutan dalam metrik pemasaran. Menyadari bahwa tidak semua perusahaan secara sukarela mengungkapkan metrik pemasaran khusus industri mereka, hal yang sama dikoreksi menggunakan koreksi Heckman. Finding Result Temuan penelitian ini menunjukkan bahwa kejutan metrik pemasaran bertindak sebagai kabar baik bagi investor, ini menunjukkan bahwa kejutan metrik pemasaran industri telekomunikasi dan media lebih unggul daripada kejutan pendapatan dalam menjelaskan return saham. Conclusion : hasil penelitian ini menunjukkan dampak terhadap pengembalian saham bergantung pada sinyal alokasi sumber daya pemasaran perusahaan dan investor menyaring isyarat pengeluaran pemasaran yang tidak terduga. Temuan penelitian ini sangat penting bagi manajer pemasaran yang dapat memanfaatkan sumber daya secara efisien untuk mengalahkan ekspektasi pasar. Eksekutif pemasaran juga dapat memanfaatkan temuan ini dalam menetapkan akuntabilitas departemen pemasaran di pasar modal.

Metode bernyanyi menjadi salah satu cara yang digunakan guru di dalam kelas untuk mengajar. Bernyanyi menjadi kegiatan yang familiar kepada anak-anak karena sangat menyenangkan dan membangun semangat. Penggunaan metode bernyanyi sangat baik untuk menstimulasi perkembangan kognitif anak usia dini yang sedang berada di fase emas. Tujuan penelitian ini adalah melihat pengaruh metode bernyanyi pada perkembangan kognitif anak usia 4-5 tahun yang berada di tahap pra-operasional. Metode yang digunakan adalah kualitatif dengan mencari data menggunakan observasi, wawancara dengan guru, dan asesmen dengan metode tanya jawab kepada murid kelas TK A di sebuah TK yang berada di kota Surabaya. Peneliti menggunakan nada lagu yang diubah liriknya menjadi lagu baru. Lagu tersebut memuat materi di setiap pertemuan dan dinyanyikan bersama dengan anak-anak di kelas. Hasil analisa menunjukkan bahwa lagu merupakan media efektif untuk meningkatkan kemampuan kognitif dalam menghapal kosa kata baru untuk anak usia 4-5 tahun dengan hasil tes tertinggi mencapai rata-rata nilai yaitu 97,5. Melalui wawancara dengan guru juga dinyatakan bahwa metode bernyanyi sangat efektif dan mudah diterima oleh anak