This study aims to analyze students' preferences for Ayam Geprek Bensu as an economical and practical food option. Data were collected through questionnaires covering various aspects such as consumption frequency, factors influencing choices, and perceptions of taste, price, cleanliness, location, and nutritional value. The results show that most students choose Ayam Geprek Bensu due to its delicious taste (41.2%), easy accessibility (21.6%), and affordable price (18.6%). A total of 57.7% of respondents stated that they would still choose Ayam Geprek Bensu even if other economical food alternatives were available. Factors such as taste, cleanliness, and menu variety were identified as the main priorities in purchasing decisions. However, while the product is considered affordable and filling, respondents expressed mixed views regarding its nutritional value. This study concludes that Ayam Geprek Bensu is a popular choice among students, although there is room for improvement, particularly in menu diversification and enhancing health-related aspects.

GS (Gelora Sinar) brand batteries are one of the superior products in the vehicle battery industry in Indonesia. Known for its high quality and durability, GS batteries have become the main choice for motor vehicle users. This product is designed with the latest technology that supports optimal performance and energy efficiency. In addition, GS is committed to sustainable practices by implementing a used battery recycling program, which aims to reduce the environmental impact of hazardous waste. In facing intense competition in the market, GS is also active in conducting outreach and education to consumers regarding the importance of battery maintenance and waste management. With a strong reputation and continuous innovation, GS batteries continue to adapt to market needs, making it one of the leading brands in the battery industry in Indonesia.

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.            

This research aims to analyze traders' buying interest in Mahkota Tomato Sauce by focusing on the factors that influence purchasing decisions. The method used was a quantitative survey with a questionnaire distributed to 100 traders in the Jakarta area. The results showed that 78.7% of traders were very likely to recommend Crown Tomato Sauce to other traders, while another 21.3% were very unlikely to do so. Additionally, 74.1% of merchants are very willing to pay more for Crown Tomato Sauce if the quality is improved, while another 25.9% are very unwilling. Factors that influence traders' buying interest include product quality, price, packaging and availability. Consumers tend to prefer products with good quality and appropriate prices. Apart from that, attractive packaging and consistent product availability are also important considerations in purchasing decisions. Based on these findings, it is recommended that Mahkota Tomato Sauce manufacturers focus on improving product quality, adjusting competitive prices, attractive packaging designs, and ensuring consistent product availability on the market to increase traders' buying interest.

Purpose: The main objective of this research is to develop a fall detection system and improve rapid emergency response or early warning systems for falls in the elderly.
Methods: In this research, the waterfall method was used for image analysis to detect falls with high accuracy. We also used Raspberry Pi 3, and OpenCV3 to set up a server to receive fall detection alerts and forward them to email.
Results: This system integrated a camera mounted on a Raspberry Pi 3 to continuously monitor the area captured by the camera. In the fall detection system, the results of testing with data showed that the system accuracy was 72.22%, sensitivity 72.72%, and error 27.77%.
Novelty: The approach this research adopted can be used in a variety of settings, including home healthcare, elderly care facilities, or places that require safety monitoring. With this system, we hope to improve rapid response in emergency situations, thereby protecting and improving the quality of life for people in need.

In the current digital era, product competitors are not only based on product quality but also on how their marketing position can be reached by many groups. This research aims to determine consumers' purchasing power towards Esteh Indonesia and how influential the flavor variants available at Esteh Indonesia are on consumer purchasing power. From the test results that have been determined, there is a reliable test result of 0.799, a normality test of 0.61 with a significance level of 0.05. So it can be concluded that consumer influence on Esteh Indonesia has a positive influence.

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.

Based on data released in 2023, the human need to use sunscreen is very important for every human being. Research results show that sunscreen is very important for teenage skin, because at the age of teenagers, facial skin has begun to be exposed to sunlight due to high levels of outdoor activity. However, choosing It is very important to do good sunscreen so that the skin does not become more problematic due to the chemicals contained in sunscreen products. Therefore, this research aims to find out how important it is to use sunscreen among semester 1 3 5 students of Bina Bangsa University. Based on that introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter. The main goal of this technique is to extract relevant information, identify patterns or trends, and gain a better understanding of the phenomena represented by the data. This quantitative research data analysis technique uses the help of Excel and SPSS. sunscreen products, that not using sunscreen can cause many dangers to skin health, such as premature aging, the appearance of blackheads and skin damage and cancer and can trigger the appearance of new lesions in several types of skin diseases.