Pemanfaatan Media Sosial dalam Pemasaran Digital
(Heri Prabowo, Sutrisno Sutrisno, Henry Casandra Gultom, Puji Lestari)
DOI : 10.62383/ekspresi.v2i1.510
- Volume: 2,
Issue: 1,
Sitasi : 0 16-Jan-2025
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| Last.27-Jul-2025
Abstrak:
Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and training on the use of social media. From the activities that have been carried out, it shows that there is an understanding of social media and its use in the hope of attracting potential buyers which will have an impact on increasing the sales turnover of MSMEs.
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2025 |
Analisis Dinamika Sosial dan Ekonomi Pelaku Kasus Perjudian Online dalam Sudut Pandang Money Laundry
(Ciek Julyati Hisyam, Indah Permatasari, Tauliah Puji Lestari, Yola Medistya, Putra Nizar Pratama, Aisyah Haura Firdaus, Alexander Dimas Adi Prakoso)
DOI : 10.62383/risoma.v3i1.555
- Volume: 3,
Issue: 1,
Sitasi : 0 28-Dec-2024
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| Last.27-Jul-2025
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Online gambling has become a rapidly growing social issue supported by advancements in digital technology, particularly in Indonesia, with its large population of internet users. Despite being legally prohibited, its popularity continues to rise, creating challenges for law enforcement and significant socio-economic impacts. This study aims to analyze the social and economic dynamics of online gambling actors using a descriptive qualitative method. Data were collected through in-depth interviews and document analysis, then analyzed using thematic coding techniques. The findings reveal that actors, such as Koh Jimmy, learn deviant behaviors through exclusive online communities that provide operational techniques and moral justification. Economic motivation, social support, and gambling systems designed to induce addiction are key drivers of actor involvement. Although aware of legal risks, actors remain engaged due to community influence and substantial financial gains. This study underscores the relevance of differential association theory in explaining actor involvement in online gambling and provides recommendations for preventive policies through technological oversight, social education, and the strengthening of social norms. The results are expected to serve as a foundation for formulating more effective preventive and intervention measures.
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2024 |
Keterampilan Regulasi Emosi pada Anak di Komunitas Harapan Semarang dengan Permainan Ular Tangga
(Siti Hikmah, Afifah Rahmania, Karyati Nurhaliza, Sri Puji Lestari, Adinda Ratu Kencana Asri)
DOI : 10.62383/aksisosial.v1i4.913
- Volume: 1,
Issue: 4,
Sitasi : 0 17-Dec-2024
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| Last.02-Aug-2025
Abstrak:
This study aims to explore the emotional regulation skills of children in Harapan Community Semarang through the snakes and ladders game intervention. The method used is a participatory approach that involves children in fun game activities, so that they can learn to manage emotions in a more adaptive way. The results showed that children who previously showed maladaptive and aggressive behavior began to understand the importance of emotional regulation, such as holding back when angry and seeking help from adults. The snakes and ladders game activity not only created a relaxed atmosphere, but also provided space for children to learn cooperatively and build positive relationships with peers. Although this intervention was successful, there were some limitations, such as the constraints of setting children in a crowded environment and the short implementation time. This study concludes that a game-based approach can be an effective tool in improving children's emotional intelligence, especially in communities with limited resources, and emphasizes the need for ongoing support from parents to strengthen emotional regulation at home.
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2024 |
Potensi Cadangan Karbon Tersimpan dan Serapan Karbon pada Ekosistem Hutan Kota Tinjomoyo Semarang
(Nur Puji Lestari, Nana Kariada Tri Martuti)
DOI : 10.15294/unnesjlifesci.v13.i2.592
- Volume: 13,
Issue: 2,
Sitasi : 0 07-Nov-2024
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| Last.10-Jul-2025
Abstrak:
The increase in GHGs in Semarang City, caused by the increase in motorized vehicles and industrial activity, has resulted in a decrease in environmental quality in urban areas and air pollution. Data from the Semarang City Environmental Service (2019), shows that total CO2e emissions in 2018 were dominated by CO2, namely 33,505,357.22 tons of CO2 (85.24%) of the total CO2e tons of GHG emissions. To reduce CO2 emissions in Semarang City, one way that can be done is by utilizing urban forests which can absorb carbon dioxide. Based on these conditions, estimates of stored carbon reserves and carbon uptake in urban forests need to be calculated to determine the CO2 that plants in urban forests can absorb. This research aims to analyze the amount of stored carbon reserves and carbon uptake in the Tinjomoyo Semarang City Forest ecosystem. This research uses an exploratory method carried out through direct observation and measurement in the field. The sampling technique used is the belt transect method. The stand measurement method is carried out using the Non-Destructive Test (NDT) method or by not damaging the research samples. Stand data analysis was carried out using the allometric equation method. Based on calculation results, the number of individual stands in the Tinjomoyo Semarang City Forest area is 367 individual stands. The total amount of biomass is 125.5 tonnes/ha, the total carbon stock is 57.72 tonnes/ha and the total amount of carbon uptake is 211.8 tonnes/ha. This research shows that the estimated carbon reserves stored in the Tinjomoyo City Forest ecosystem, Semarang are 57.72 tonnes/ha with a carbon uptake value of 211.8 tonnes/ha.
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2024 |
PERAN TEMAN SEBAYA DALAM MEMBENTUK KEPRIBADIAN SISWA MELALUI MATA PELAJARAN IPS DI MTS NEGERI 2 PURWOREJO
(Daniar Sekar Indira, Puji Lestari)
DOI : 10.15294/sosiolium.v6i2.995
- Volume: 6,
Issue: 2,
Sitasi : 0 28-Oct-2024
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| Last.10-Jul-2025
Abstrak:
Tujuan dari artikel ini adalah mengetahui peran teman sebaya dalam membentuk kepribadian siswa melalui mata pelajaran IPS di MTs Negeri 2 Purworejo dan mengetahui upaya guru IPS mendukung peran teman sebaya dalam pembentukan kepribadian siswa di MTs Negeri 2 Purworejo. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Hasil penelitian ini adalah 1) Siswa berperan sebagai memberikan dukungan terhadap siswa, 2) Siswa berperan mengajarkan berbagai keterampilan sosial, 3) Siswa berperan sebagai informator kepada siswa, 4) Siswa berperan sebagai model berperilaku bagi siswa, 5) Guru telah mengupayakan untuk mendukung peran teman sebaya dengan menggunakan strategi tutor teman sebaya dalam pembelajaran IPS. Oleh sebab itu pendidikan diperlukan untuk mendukung dan mendorong peran tersebut agar lebih terarah dan bisa dijadikan ajang untuk interaksi sosial yang sehat terutama di lingkungan sekolah, salah satunya penggunaan strategi tutor teman sebaya pada pembelajaran IPS.
The purpose of this article is to know the role of peers in shaping the personality of students through social studies subjects at MTs Negeri 2 Purworejo and to know the efforts of social studies teachers to support the role of peers in shaping the personality of students at MTs Negeri 2 Purworejo. This research uses qualitative methods with a phenomenological approach. The results of this study are 1) Students play a role as providing support to students, 2) Students have the role of teaching various social skills, 3) Students act as informers to students, 4) Students act as a model of behavior for students, 5) Teachers have made efforts to support the role of peers by using peer tutor strategies in social studies learning. Therefore, education is needed to support and encourage the role to be more directed and can be used as a venue for healthy social interaction, especially in the school environment, one of which is the use of peer tutor strategies in social studies learning.
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2024 |
Optimalisasi Produksi dan Pemasaran Maggot sebagai Pakan Ternak Alternatif: Program Pemberdayaan UMKM di TPS3R Ngudi Lestari
(Nofika Febriyanti, Nuzulia Ulfiyatun Ni’mah, Agil Tyas Bagus Saputra, Iqbal Andrea Salasah, Farikha Kamilatul Azizah, Erika Cahya Aprilia, Muhammad Syifa’ Renaldy Umar, Kauna Sahilah, Puji Lestari)
DOI : 10.61132/mengabdi.v2i4.882
- Volume: 2,
Issue: 4,
Sitasi : 0 31-Aug-2024
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| Last.07-Aug-2025
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The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia
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2024 |
Certainty Factor pada Sistem Pendukung Intervensi Stunting Balita
(Puji Lestari)
DOI : 10.26623/jprt.v8i1.8447
- Volume: 8,
Issue: 1,
Sitasi : 0 27-Aug-2024
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| Last.09-Jul-2025
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Kondisi stunting pada balita, disebabkan oleh kurangnya asupan gizi dan infeksi kronis, merupakan masalah serius di negara-negara berpenghasilan rendah. Penelitian ini bertujuan menerapkan Metode Certainty Factor dalam sistem pendukung keputusan untuk intervensi stunting. Pendekatan ini memanfaatkan logika fuzzy untuk menghitung dan mengevaluasi faktor-faktor ketidakpastian dalam intervensi stunting pada balita. Metode ini berhasil memberikan tingkat akurasi yang signifikan, mencapai 83% berdasarkan enam data diagnosis preferensi stunting yang diuji. Studi ini menunjukkan potensi aplikasi Metode Certainty Factor dalam sistem pendukung keputusan untuk meningkatkan efektivitas intervensi stunting pada balita.
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2024 |
Penerapan Metode WP Dalam Menentukan Barang Paling Diminati Di Toko Aksesoris
(MAYLINDA ADELIA, Okinawa Edy Widianata, Puji Lestari)
DOI : 10.26623/jprt.v8i1.8332
- Volume: 8,
Issue: 1,
Sitasi : 0 26-Aug-2024
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| Last.09-Jul-2025
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Toko Lovabel merupakan perusahaan yang bergerak di bidang aksesoris. Jenis penelitian ini adalah penelitian kuantitatif dan analisis yang digunakan adalah analisis deskriptif. Dalam menghadapi permasalahan persaingan bisnis, terdapat beberapa permasalahan yang sering terjadi salah satunya yaitu belum memiliki prosedur dalam menentukan barang yang paling diminati oleh pelanggan. Penentuan yang dilakukan saat ini belum terstruktur dan dapat bervariasi dari waktu ke waktu. Hal ini dapat menjadi tantangan yang signifikan dalam upaya memenangkan persaingan dan membangun pangsa pasar yang kuat. Kinerja dari metode WP mampu melakukan perkalian terbobot pada setiap kriteria setelah di pangkatkan dan hasil keputusan berupa perankingan. Kriteria yang digunakan terdiri dari harga, kualitas produk, jumlah barang yang terjual, diskon barang, lama pengiriman, dan sistem pembayaran. Sehingga pemilihan penentuan barang terhadap pelanggan perlu dilakukan dengan menggunakan metode yang tepat sesuai dengan standar perusahaan yaitu WP (Weight Product) dengan tujuan untuk mengoptimalkan keputusan bisnis serta membantu perusahaan dalam menilai maupun membandingkan barang-barang yang berbeda berdasarkan kriteria yang relevan.
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2024 |
Political ethics in Indonesia: A study of political ethics of digital citizenship in the 2024 election
(Erisandi Arditama, Puji Lestari, Moh. Aris Munandar)
DOI : 10.15294/jess.v13i1.1492
- Volume: 13,
Issue: 1,
Sitasi : 0 28-Jun-2024
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| Last.10-Jul-2025
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This article focused on examining the political ethics of digital citizenship in Indonesia in the digital era at a time of technological and scientific progress, specifically in the context of the 2024 election. Changes supported by advances in information technology have also shaped the political character of each individual in the digital era. There are many negative as well as positive things that arise, making it an interesting discourse to research. This descriptive qualitative research explored data through in-depth interviews and reviewing literature sourced from books and articles and analyzed the content and conversations of digital citizens on social media Instagram ahead of the 2024 elections. The research results showed a shift in the political ethics of Indonesian citizens in the digital realm towards a better direction. Even though there was still a lot of conflict, disputes, commotion in the digital world in the 2024 election. Sharp discourse in the digital world in the 2024 Election, which was accompanied by data-based campaigns, was in line with the concept of worldly ethics initiated by Hannah Arendt. This concept can also be a solution to overcome the negative side of digital politics, including in the 2024 elections. Moreover, the existing dynamics of digital politics were based on non-primordial political ethics, that is, they are not accompanied by narratives of identity politics among citizens.
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2024 |
Pelatihan Penggunaan Aplikasi Online Pajak Untuk Pembayaran PPh Final Pada Usaha Mikro Siengkong TapiOK
(Elmira Siska, Nurlaela Eva Puji Lestari, Siti Mabrur Rachmah, Lela Elvira)
DOI : 10.62951/karyanyata.v1i2.237
- Volume: 1,
Issue: 2,
Sitasi : 0 23-Jun-2024
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| Last.06-Aug-2025
Abstrak:
This community service activity (PKM) was carried out with a partner, the manager of Siengkong TapiOK, which is one of the MSME actors in the city of Bogor. The problem faced by partners is apart from worrying about eroding profits when paying taxes, there is also limited knowledge in making tax payments online using the OnlinePajak application. This community service activity aims to increase the knowledge and skills of Siengkong TapiOK managers in paying taxes online. Implementation of PKM activities consists of three stages, namely the preparation, implementation and evaluation stages. Recapitulation analysis shows that the material presented is in accordance with partner needs. The statistical results of the paired sample t-test show that this training has proven to have a positive and significant impact on increasing the knowledge and skills of Siengkong TapiOK managers
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2024 |