Peranan Strategi Manajemen Pemasaran Dalam Meningkatkan Volume Penjualan Produk Brand Garuda Di PT. Sinar Niaga Sejahtera Wilayah Bali Nusra
(Agung Wijoyo, Sintya Murni, Syafira Zahra, Zubair Nabiil Musyaffa Yusuf)
DOI : 10.61132/manuhara.v2i1.432
- Volume: 2,
Issue: 1,
Sitasi : 0 13-Nov-2023
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| Last.06-Aug-2025
Abstrak:
Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.
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2023 |
Program Pencegahan Sekunder Dengan Fisioterapi Pada Penderita Osteoarthritis Knee Di Puskesmas Setabelan
(Farah Hanifah Setiarahmawati, Farid Rahman, Yusuf Arianto)
DOI : 10.55606/jpmi.v2i3.2810
- Volume: 2,
Issue: 3,
Sitasi : 0 31-Oct-2023
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| Last.19-Aug-2025
Abstrak:
Setabelan Village, located in Banjarsari Sub-district, is one of the four working areas of the Setabelan Health Center. The village experiences a high incidence of Osteoarthritis knee cases in elderly women, with 28 cases per month and 246 cases per year. The main complaint among patients is knee pain. To address this issue, a program was implemented to educate and provide understanding on how to manage knee osteoarthritis, as well as home-based exercise. The program involved counseling sessions on osteoarthritis knee health promotion, using leaflets as a counseling medium. The target participants were the elderly members of Pos Lansia Wijaya Kusuma. The author conducted a pre-test and post-test to evaluate the participants’ level of understanding. The results showed a significant increase in understanding, with the participants’ average questionnaire score increasing from 1.57 in the pre-test to 5.57 in the post-test. This indicates a 4.00 increase in understanding among the participants of Pos Lansia Wijaya Kusuma.
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2023 |
Pengaruh Solvabilitas, Profitabilitas, Likuiditas Dan Ukuran Perusahaan Terhadap Audit Delay (Studi Pada Perusahaan Real Estate Dan Property)
(Gispa Ayuptri, Maulana Yusuf, Mellya Embun Baining)
DOI : 10.55606/jurimea.v3i3.272
- Volume: 3,
Issue: 3,
Sitasi : 0 24-Oct-2023
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| Last.19-Aug-2025
Abstrak:
Skripsi ini bertujuan untuk mengetahui pengaruh, Solvabilitas, profitabilitas, Likuiditas, dan Ukuran Perusahaan terhadap Audit Delay pada perusahaan Perusahaan Real Estate dan Property tahun 2017-2019. Penelitian ini menggunakan variabel independen yaitu Solvabilitas, profitabilitas, Likuiditas, dan Ukuran Perusahaan. Variabel dependen nya adalah Audit Delay. Data yang digunakan dalam penelitian ini merupakan data sekunder yaitu berupa laporan keuangan perusahaan Real Estate dan Property tahun 2017 sampai 2019. Penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Menggunakan analisis regresi data panel, Pengujian Model, Uji Asumsi Klasik, uji t, uji f. Hasil penelitian ini menunjukkan bahwa Solvabilitas, profitabilitas, Likuiditas, dan Ukuran Perusahaan berpengaruh terhadap Audit Delay. Dengan menggunakan uji F didapatkan bahwa variabel independen memiliki pengaruh secara simultan terhadap variabel dependen. Perhitungan koefisien determinasi menunjukkan bahwa seluruh variabel independen yaitu Solvabilitas, profitabilitas, Likuiditas, dan Ukuran Perusahaan dapat menjelaskan variabel Audit Delay sebesar 62% sisanya 38% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
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2023 |
Perubahan Mutu Buah Pepaya Varietas IPB 9 (Calina) Selama Penyimpanan Pasca Simulasi Transportasi
(Pandu Legawa Ismaya, Hadi Yusuf Faturochman, Emmy Darmawati, Setyadjit Setyadjit)
DOI : 10.26623/jtphp.v18i2.7746
- Volume: 18,
Issue: 2,
Sitasi : 0 01-Oct-2023
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| Last.09-Jul-2025
Abstrak:
<p class="AbstakIndo"><em>Papaya (Carica Papaya L.) IPB 9 (calina) variety is a papaya fruit that has thick, sweet flesh and very high fruit productivity. During the transportation process of papaya, mechanical damage (bruises, abrasions, weight loss) and physiological damage often occur, which can cause papaya decrease in quality during storage before consumption. The purpose of this study was to determine changes in the quality of papaya after 2-hour transportation simulation. The research design used a randomized block design (RAK) with the treatment of the position of the fruit in the packaging, which was stored horizontally (KS1) and vertically (KS2) during the transportation simulation process. Papaya hat has been simulated for transportation is stored at 18–2</em><em>0</em><em><sup>o</sup></em><em>C for 12 days. </em><em>Q</em><em>uality of papaya weight loss stored for 12 days for KS1 reached 7.34% and KS2 reached 7.43%. </em><em>H</em><em>ardness quality of papaya stored for 12 days for KS1 is 0.84 kgf, and for KS2, it is 0.76 kgf. </em><em>Q</em><em>uality of papaya skin color after 12 days of storage decreased the freshness of the papaya fruit, but it was still fit for consumption. </em><em>T</em><em>otal dissolved solids content after being stored for 12 days for KS1 reached 11.45% and KS2 reached 11.32%.</em><em></em></p>
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2023 |
PENGARUH HARGA, PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO VIVI JILBAB DI SUNGAI KAMBANG JAMBI
(Veni Erniawanti, Maulana Yusuf, M. Taufik Ridho)
DOI : 10.55606/jupumi.v2i3.1093
- Volume: 2,
Issue: 3,
Sitasi : 0 21-Sep-2023
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| Last.19-Aug-2025
Abstrak:
Penelitian ini bertujuan untuk mengetahui pengaruh harga, produk dan kualitas pelayanan terhadap keputusan pembelian konsumen pada toko vivi jilbab di sungai kambang jambi. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis data yang digunakan adalah analisis regresi linier berganda. Sampel sebagai responden yang digunakan dalam penelitian ini sebanyak 100 konsumen pada toko vivi jilbab di Sungai Kambang Jambi. Hasil penelitian harga secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 3,808 > 1,985 dan nilai signifikan sebesar 0,000 < 0,05. Produk secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 2,053 > 1,985 dan nilai signifikan sebesar 0,043 < 0,05. Kualitas pelayanan secara parsial tidak berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 1.868 < 1,985 dan nilai signifikan sebesar 0,065 > 0,05. Hasil penelitian menunjukkan bahwa uji F didapatkan nilai sig < α sebesar 0,000 < 0,05 dan nilai Fhitung>Ftabel yaitu sebesar 24,126 > 2,699. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara harga, produk dan kualitas pelayanan secara simultan atau secara bersama-sama terhadap keputusan pembelian. Nilai adjusted R Square (R2) adalah 0,412 atau 41,2%. Hasil ini menunjukkan bahwa variabel keputusan pembelian dipengaruhi oleh variabel harga, produk dan kualitas pelayanan sebesar 41,2%. Sedangkan sisanya 58,8% dipengaruhi atau dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
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2023 |
Kajian Sosiologi Sastra dalam Puisi Sajak Orang Kepanasan Karya W.S Rendra
(Yusuf Selamet)
DOI : 10.61132/sintaksis.v1i5.74
- Volume: 1,
Issue: 5,
Sitasi : 0 13-Sep-2023
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| Last.07-Aug-2025
Abstrak:
Literary works always contain the author's perspective on reality as a social institution created by the author. These problems are often combined into a view or criticism of life. This certainly describes social life as a reality that occurs in an environment. One type of literary work that contains a view of reality is W.S Rendra's poem entitled "Poem of Hot People". The aim of this research is to determine the effort to explain the social impact of the poem entitled "Poetry of the Overheated People" by W.S Rendra. The poem depicts social and political inequality between the needy class of society and the ruling class of society. Through this research, I hope to make us more sensitive to circumstances and conditions. The reason I chose W.S Rendra's poetry was because the language was very clear and specific. With poetry that uses clear and specific language, the meaning of the content is accurate and complete. The poem is analyzed using the perspective of the social impact that occurs on a phenomenon. The method used in this research is a qualitative method using a literary sociology approach. The technique used is descriptive analysis technique. The researcher sees himself as the only tool. This process involves recording factors related to aspects of social impact as documentation of analysis and as a source of understanding. The results of the research show that the poem "Poetry of Hot People" describes social inequality. Based on these findings, researchers concluded that poetry can be used as a means to criticize existing injustices and express feelings of dissatisfaction with social situations.
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2023 |
IMPLEMENTASI INTRUSION DETECTION SYSTEM (IDS) SNORT SEBAGAI SISTEM KEAMANAN MENGGUNAKAN WHATSAPP DAN TELEGRAM SEBAGAI MEDIA NOTIFIKASI
(Tommy Purnama, Yusuf Muhyidin, Dayan Singasatia)
DOI : 10.51903/jtikp.v14i2.726
- Volume: 14,
Issue: 2,
Sitasi : 0 01-Sep-2023
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| Last.23-Jul-2025
Abstrak:
Intrusion Detection System (IDS) adalah sebuah sistem yang berfungsi untuk mengidentifikasi dan mendeteksi serangan yang dilakukan oleh pihak-pihak yang tidak sah pada sebuah jaringan. Namun, beberapa sistem IDS yang ada saat ini memiliki kekurangan dalam memberikan notifikasi kepada administrator jika terjadi serangan, terkadang administrator mungkin tidak dapat memantau jaringan setiap saat. Hal ini dapat menyebabkan serangan yang tidak terdeteksi pada jaringan dan memberikan celah bagi peretas untuk mengambil kendali atas sistem. Oleh karena itu, perlu adanya Implementasi IDS menggunakan WhatsApp dan Telegram sebagai Media Notifikasi untuk memastikan keamanan jaringan yang lebih baik dan efektif. Network Development Life Cycle (NDLC) adalah sebuah pendekatan yang digunakan untuk mengembangkan atau merancang sistem jaringan komputer. Metode ini memungkinkan pemantauan terhadap sistem yang sedang dirancang atau dikembangkan agar dapat mengetahui kinerjanya dengan lebih baik, Metode NDLC terdiri dari 6 (enam) tahapan yaitu Analysis, Design, Simulation Prototype, Implementation, Monitoring dan Management. Setelah dilakukan pengujian, disimpulkan bahwa IDS Snort dapat mengidentifikasi dan mendeteksi berbagai serangan, seperti ping attack (ICMP Traffic), Port Scanning, serta DOS/DDOS UDP Flooding yang ditujukan ke server berdasarkan rules IDS yang dibuat dan juga bash shell mampu merekam dan mengirimkan pesan alert ketika terjadi serangan melalui WhatsApp dan Telegram. Jumlah pesan alert yang terkirim berbeda tergantung pada jenis serangan, durasi serangan dan juga media notifikasi yang digunakan.
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2023 |
Pelatihan Pengolahan Produk Ikan Asap Untuk Meningkatkan Kualitas Produk
(Andi Agus, Ampauleng Ampauleng, Herman Sjahruddin, Yusuf Radja)
DOI : 10.58192/sejahtera.v2i4.1288
- Volume: 2,
Issue: 4,
Sitasi : 0 28-Aug-2023
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| Last.07-Jul-2025
Abstrak:
Tanah Toa Village is one of the gods that belongs to the Kajang sub-district, Bulukumba district. So far, Tanah Toa has been recognized as a national cultural heritage, especially in the Kajang Dalam area. The non-coastal location makes agricultural activities the dominant activity among the community. Only a few residents run the business of smoking fish. Pera smoked fish business actors obtain raw materials for skipjack tuna in the Bonto Maritime area which is a coastal area. While the production of smoked fish is sold to markets around the Kajang sub-district and the city of Bulukumba. The quality of smoking that is not maximized causes smoked fish to not last long. Smoked fish produced can only last a maximum of 3 days. This makes it difficult for smoked fish production to be traded outside the province or made into souvenirs for tourists who come from out of town. The durability of the smoked fish produced is not yet good because the smoking process only lasts about 2 hours, so the water content is still there. The use of fish smoking technology is also not owned by business actors, making it difficult for business actors to have difficulty in producing good quality smoked fish.
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2023 |
Perancangan User Interface Aplikasi Pengawasan Investasi Aset Menggunakan The Five Planes Framework (Studi Kasus PT. INKA Persero)
(Anggara Firmansyah Putra, Yusuf Priyandari, Eko Liquiddanu)
DOI : 10.33633/tc.v22i3.8229
- Volume: 22,
Issue: 3,
Sitasi : 0 24-Aug-2023
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| Last.31-Jul-2025
Abstrak:
Dalam melaksanakan tugas perencanaan dan pengendalian investasi aset, Departemen Pengembangan Perusahaan PT. INKA tidak memiliki akses langsung ke dalam sistem SAP perusahaan. Akibatnya, pihak departemen memerlukan waktu yang lebih lama dalam pengumpulan data untuk membuat laporan sebagai perwujudan pengendalian investasi aset. Hal ini menyebabkan pihak departemen tidak bisa menyajikan informasi dengan cepat apabila sewaktu-waktu dibutuhkan pimpinan. Pembuatan aplikasi pengawasan investasi aset bertujuan untuk memudahkan pengawasan proses realisasi investasi aset perusahaan. Penelitian ini bertujuan untuk merancang user interface aplikasi pengawasan investasi aset dengan memperhatikan user experience yang baik. Metode proses desain yang digunakan adalah The Five Planes yang terdiri dari strategy, scope, structure, skeleton dan surface. Pada tahap surface, dilakukan penerapan eight golden rules sebagai upaya untuk menghasilkan tampilan yang baik. Hasil akhir penelitian berupa rancangan interface aplikasi pengawasan investasi aset yang mencakup semua fitur yang dibutuhkan pengguna. Dilakukan proses penilaian usability oleh pengguna yang menghasilkan nilai usability sebesar 84.3. Hasil tersebut menunjukkan bahwa rancangan memiliki nilai usability yang baik sehingga rancangan diterima pengguna dan dapat digunakan dalam perancangan tingkat selanjutnya
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2023 |
Pengaruh Beban Kerja dan Perputaran Karyawan Terhadap Kinerja Karyawan
(Yusuf Taufik, Farina Jessen Yap, Free Antonius Simanjuntak)
DOI : 10.61132/manuhara.v1i3.182
- Volume: 1,
Issue: 3,
Sitasi : 0 20-Aug-2023
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| Last.06-Aug-2025
Abstrak:
X is one of the distribution agents of PT. Y whose main focus is on the distribution of BBM (Fuel Oil). The phenomenon in the company is that employee performance decreases because the workload received by employees is too heavy and employee turnover is quite high.This research uses quantitative descriptive research. The total population in the study was 93 employees with the sampling technique using saturated samples so that there were 93 samples.Simultaneously there is a significant effect between workload and employee turnover variables on the performance of PT. X. While partially found the workload variable has no significant effect on the performance of employees of PT. X. Partially it was found that the employee turnover variable had no significant effect on the performance of the employees of PT. X.
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2023 |