Strategi Pemasaran Syariah Dalam Meningkatkan Minat Beli Konsumen Di Kafe Safira Desa Peninjauan Kecamatan Maro Sebo Ulu Kabupaten Batang Hari
(Elly Jupridah, Maulana Yusuf, Solichah Solichah)
DOI : 10.61132/eksap.v1i3.209
- Volume: 1,
Issue: 3,
Sitasi : 0 12-Jun-2024
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| Last.06-Aug-2025
Abstrak:
This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.
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2024 |
Prospects for Development of Integrated Beef Cattle and Cashew Farming in Muna Regency
(Abdul Rizal, David Oscar Simatupang, Adrianus Adrianus, Anwar Anwar, Mani Yusuf, La Harudin, Hasriati Hasriati, Haerudin Tao)
DOI : 10.61132/ijmecie.v1i3.24
- Volume: 1,
Issue: 3,
Sitasi : 0 10-Jun-2024
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The study aimed to find out the prospects of Development integrated farming business of beef cattle and cashew nuts. The study was carried out from March to May 2021. Respondents of the study consisted of beef cattle farmers who also grow cashew nuts. Sample of the location were determined purposively for a reason that not all sub districts are located in Muna regency, only a few out of 22 sub districts in total. Samples of sub districts and villages were selected purposively on a consideration that there were both beef cattle cattle and cashew nuts in the selected sub districts and villages. Samples of cattle breeders were determined with a random sampling, meaning that all breeders had equal opportunities to be selected. Data and the study were obtained by means of direct interviews, which were analyzed by Feasibility Tally Sheet. Based on the research results can be concluded. The research results show that integrated cattle and cashew farming has prospects for development with each rating, namely technical (7), economic (7), social (4), financial (4) and factors management (6) .
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2024 |
Analysis of Outdoor Advertising Visual Pollution Using Analytical Hierarchy Process in Semarang City (Case Study: Tugu Muda Semarang Area)
(Afifatun Nisa, Arwan Putra WIjaya, Muhammad Adnan Yusuf)
DOI : 10.15294/jg.v21i1.2274
- Volume: 21,
Issue: 1,
Sitasi : 0 06-Jun-2024
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| Last.10-Jul-2025
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This study aims to determine the visual pollution of outdoor advertising in Semarang City, especially in the city center, namely Tugu Muda with five road segments supporting the area. The method used is the Analytical Hierarchy Process (AHP) by considering six parameters including physical conditions, land use, placement, display surface, size, and distance. The data used are spatial data in the form of taking coordinates in the field using the Survey123 application and non-spatial data in the form of accumulated scores for each parameter used. The results of this study are that the surface display parameter has the highest weight of 38.127%. 209 points of outdoor advertising have been surveyed in the field with a total of 85 points of low visual pollution, 52 points of high visual pollution, 37 points of medium visual pollution, and 20 and 15 points of very low and very high visual pollution respectively. Although the distribution of outdoor advertising has a fairly high density, the results of processing and scoring with the AHP method of outdoor advertising with low visual pollution dominate.
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2024 |
Manajemen Perubahan Organisasi: Strategi Efektif dalam Menghadapi Tantangan Global
(Aramiko Kayanie Nenden Atryana, B. Herawan Hayadi, Furtasan Ali Yusuf, Devi Delawati, Irawati Irawati, Wiwik Novianawati)
DOI : 10.61132/jumaket.v1i2.141
- Volume: 1,
Issue: 2,
Sitasi : 0 02-Jun-2024
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Effective change management requires five main steps: assessing the situation, planning the change, putting the plan into practice, analyzing the results, and ensuring that the change is safe and effective in the organization. This research is in-depth about “Organizational Change Management: Effective Strategies in Facing Global Challenges.” Through the literature study method, this research examines more deeply how to implement an effective change management strategy to face an era of boundless global competition characterized by rapid changes in the business environment and advances in communication and information technology. In this effective strategy, it is necessary to involve employees and leaders who change the paradigm of thinking to face the rapid changes in the business environment in global competition for the success of the transformation.
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2024 |
Peran Analisis Mengenai Dampak Lingkungan Dan Hukum Lingkungan Dalam Kerusakan Pengelolaan Lingkungan Hidup Di Indonesia
(Muhammad Yusuf Muda Azka, Irwan Triadi)
DOI : 10.62383/progres.v1i2.316
- Volume: 1,
Issue: 2,
Sitasi : 0 01-Jun-2024
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Analysis of environmental impacts and environmental law are one unit so that humans, when carrying out development, do not damage the territory or environment where creatures live side by side. The aim of this research is to determine the role of environmental impact analysis and environmental law in environmental management in Indonesia. The method used in this writing, namely the normative juridical method, is research aimed at finding and formulating legal arguments through analysis of the subject matter by conducting research based on literature and analyzing primary legal materials and secondary materials which is carried out by studying statutory regulations and literature. others in the form of books, journals, research results related to problems, namely the Role of Environmental Impact Analysis and Environmental Law in Damaging Environmental Management in Indonesia. Preventive environmental law enforcement aims to prevent environmental damage and/or pollution. Regulations regarding environmental protection and enforcement are contained in Law Number 32 of 2009.
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2024 |
Aplikasi Pemilihan Umum RT02 RW12 Kelurahan Meteseh Kecamatan Tembalang Kota Semarang
(Ilham Triza Kurniawan, Okcadian Hanif Gymnastiar, Satria Yusuf Saputra, Anis Putma Cahyani, Anggita Alya Salsabila, Gifari Hilal Hilmi, Aldi Azmi Arfian, Muhammad Dafi Hisbullah, Saniya Rahma Pratiwi, Muhammad Rizky Naufal)
DOI : 10.62411/ja.v7i2.2031
- Volume: 7,
Issue: 2,
Sitasi : 0 31-May-2024
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Pengembangan Aplikasi Pemilihan Umum RT02 RW12 di Kelurahan Meteseh, Semarang, oleh tim mahasiswa Universitas Dian Nuswantoro bertujuan meningkatkan efisiensi dan partisipasi masyarakat dalam pemilihan ketua RT. Aplikasi ini fokus pada literasi digital, melibatkan masyarakat RT02 RW12, dan memastikan partisipasi maksimal. Tahap pelaksanaan mencakup negosiasi, perancangan, konfirmasi, pengembangan, dan pengujian aplikasi. Sosialisasi berhasil meningkatkan pemahaman dan literasi digital peserta. Aplikasi berbasis Laravel menyajikan calon ketua RT dan visi misi mereka. Tim mahasiswa juga berperan sebagai fasilitator pada pemilihan, menciptakan kesuksesan dalam meningkatkan partisipasi masyarakat. Hasilnya, aplikasi ini bukan hanya meningkatkan efisiensi dan transparansi dalam pemilihan ketua RT, tetapi juga mendorong partisipasi aktif masyarakat serta memberikan kontribusi positif terhadap demokratisasi tingkat lokal. Dengan demikian, pengembangan aplikasi ini berhasil menciptakan dampak positif dalam proses pemilihan umum di tingkat RT.
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2024 |
Pelatihan Customer Relation Management Skill pada Usaha Bakso Masyarakat Bluru Kidul Sidoarjo
(Ardika Nurmawati, Erwan Adi Saputro, Andre Yusuf Trisna Putra, Wiliandi Saputro)
DOI : 10.62411/ja.v7i2.2256
- Volume: 7,
Issue: 2,
Sitasi : 0 31-May-2024
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Usaha bakso adalah usaha yang banyak dilakukan oleh masyarakat Bluru Kidul, Sidoarjo. Usaha bakso yang ditekuni oleh masyarakat hanya berfokus pada penjualan produk bakso semata seperti pengusaha bakso pada umumnya. Perihal mendirikan usaha, keberlangsungan dari suatu usaha juga dipengaruhi oleh banyak faktor, seperti faktor pembangunan hubungan dengan konsumen. Pembangunan hubungan dengan konsumen merupakan hal yang penting untuk dimiliki oleh setiap pengusaha agar bisa mendapatkan loyalitas dari konsumen serta menjaga keberlanjutan suatu usaha. Sementara itu, tidak banyak pengusaha bakso di daerah Bluru Kidul yang menerapkan pembangunan hubungan dengan konsumen dalam usaha baksonya. Dengan demikian, diperlukan kegiatan pengabdian kepada masyarakat Bluru Kidul yang berprofesi sebagai pengusaha bakso untuk menginisiasi proses pembangunan hubungan dengan konsumen pada usahanya. Berdasarkan kegiatan yang dilakukan, didapatkan informasi bahwa dalam membangun hubungan dengan konsumen, para pengusaha bakso memiliki kendala internal burupa adanya gap usia dengan konsumen, kurangnya nilai pembeda produk bakso dan kurangnya kemampuan berkomunikasi. Kendala tersebut dapat diatasi dengan berani memulai menerapkan materi yang sudah dibagikan, melihat kearifan lokal masyarakat setempat dan berlatih public speaking dari waktu ke waktu agar bisa membangun hubungan dengan konsumen yang lebih baik lagi.
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2024 |
Pelatihan Inovasi Usaha dan Digital Marketing Bagi Pelaku Usaha Catering dan Angkringan di Kel. Sidanegara, Kec. Cilacap Tengah, Kab. Cilacap
(Asharryadi Noegroho, Annisa Rahayu Pangesti, Dede Yusuf, Safitri Dwi Lestari, Syifa Marsyanda)
DOI : 10.62951/jpm.v1i2.182
- Volume: 1,
Issue: 2,
Sitasi : 0 30-May-2024
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Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.
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2024 |
Musik sebagai Sarana Untuk Mengekspresikan Diri
(Arfian Suryasuciramdhan, Maulana Yusuf, Nessya Mayla Faiza, Rendi)
DOI : 10.58192/populer.v3i2.2122
- Volume: 3,
Issue: 2,
Sitasi : 0 29-May-2024
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| Last.07-Jul-2025
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In this modern era, the continuous progression of music has had a critical effect on the rise of different sorts of songs. Music has become an integral part of society, serving as a loyal companion in various moments of life. The connection between humans and music has become undeniable. Music is not just a tool for entertainment, but also a powerful means of communication, allowing individuals to express themselves. From expressing feelings to conveying ideas and opinions, music serves as a vessel capable of depicting various aspects of human life. In this context, this research aims to analyze how the lyrics of the song "Membasuh" function as a medium of expression, by interpreting the lyrics and uncovering the hidden meanings within the song "Membasuh". The researcher employs a literature review research method. The findings of this analysis indicate that songs can be an effective medium for conveying self-expression, as reflected in the information available in online media related to the song "Membasuh", as well as from the songwriter who personally pours his life philosophy through the work to those around him.
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2024 |
Design of Proving Worksheet Based on APOS Theory on Trigonometric Functions of Sum and Difference of Two Angles
(Hijir Ardiansyah, Yusuf Hartono, Darmawijoyo Darmawijoyo)
DOI : 10.15294/x0485w83
- Volume: 15,
Issue: 1,
Sitasi : 0 25-May-2024
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| Last.10-Jul-2025
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Trigonometry material is considered difficult by students because there are many formulas and concepts that must be memorized, so students have difficulty in analyzing and describing the problems given. One way for students to understand the formula is by learning proof. In proof learning related to APOS theory to construct students' ability to understand the formula. In this study, a learning media will be made in the form of Worksheet based on APOS theory. The subjects in this study were 11th grade students at SMA Negeri 2 South Kikim. The purpose of this research is to produce a valid, practical, and impactful worksheet theory-based proof worksheet for learning. This study is research and development of a product development type. The development process will be carried out using the ADDIE method (Analysis, Design, Development, Implementation, and Evaluation). The data collection techniques used by researchers are interviews, questionnaires, and test questions. The development starts from the initial design of the APOS-based proof worksheet, then validated by three validators. The results of the validation carried out to three experts received a score of 91.85%, so that the worksheet was categorized as very valid and feasible to use. Furthermore, small group trials were carried out, the results obtained a practicality score of 80%, thus the worksheet was categorized as practical. Furthermore, a field test was conducted, to determine the impact of worksheet in learning. The results show that the worksheet has an impact with an effective category with a score of 76.19%.
Materi Trigonometri dianggap sulit oleh siswa karena banyak rumus dan konsep yang harus dihafalkan, sehingga siswa kesulitan dalam menganalisi dan menguraikan permasalahan yang diberikan. Salah satu cara agar siswa dapat memahami rumus yaitu dengan pembelajaran pembuktian. Dalam pembelajaran pembuktian berkaiatan dengan teori APOS untuk mengkonstruk kemampuan siswa dalam memahami rumus tersebut. Pada penelitian ini, akan dibuat suatu media pembelajaran berbentuk LKPD pembuktian berbasis teori APOS. Adapun subjek dalam penelitian ini adalah siswa kelas XI di SMA Negeri 2 Kikim Selatan. Tujuan dari penelitian ini adalah untuk menghasilkan LKPD pembuktian berbasis teori APOS yang valid, praktis, serta memiliki dampak terhadap pembelajaran. Jenis penelitian ini adalah penelitian pengembangan tipe pengembangan produk (development study). Proses pengembangan akan dilakukan dengan menggunakan metode ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Teknik pengumpulan data yang digunakan peneliti yaitu wawancara, angket, dan soal tes. Pengembangan dimulai dari mendesain awal LKPD pembuktian berbasis APOS, kemudian divalidasi oleh tiga orang validator. Hasil dari validasi yang dilakukan kepada tiga orang ahli mendapatkan skor sebesar 91,85%, sehingga LKPD dikategorikan sangat valid dan layak digunakan. Selanjutnya dilakukan uji coba kelompok kecil hasilnya mendapatkan skor kepraktisan sebesar 80% Dengan demikian LKPD dikategorikan praktis. Selanjutnya dilakukan field tes, untuk mengetahui dampak LKPD dalam pembelajaran. Hasilnya menunjukan bahwa LKPD memiliki dampak dengan kategori efektif dengan skor 76,19%.
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2024 |