This study was conducted with the aim to examine the effect of celebrity endorser on brand equity with self brand connection as a variable that intervened Honda Vario users in Semarang. The population in this study is the Honda Vario user. The number of samples in this study were 150 samples. The sampling technique used was purposive sampling, with the provisions that at least respondents collected 17 years, consumers had used a Honda Vario and lived in Semarang City. Data analysis method used is structural equation modeling. The direct test results between celebrity endorser and brand equity show that there is a significant and positive influence. The direct test results between celebrity endorser on self brand connection showed positive and significant significance. The direct test results between self brand connection and brand equity show that there is a significant and positive influence.
 

Learning is a process of communication between students, teachers and teaching materials. The delivery of learning messages from teachers to students is currently still using teaching aids in the form of books. This makes students less interested and feel bored when absorbing lessons, so that it gives the effect of being lazy to learn. This study designed mobile based 2D animation as an interactive learning tool for learning materials for human organs based on mobile android. This study uses the waterfall method in conducting research which includes the stages of planning, analysis, design, implementation and testing. Based on the research results, this 2D animation learning media makes it easy for students to study material about human organs that cannot be seen directly. This animation has several elements such as text, audio, video and animated images so that it attracts students' attention to feel happy in learning compared to conventional ways

E-Commerce is a flexible buying and selling system where a buyer does not need to come to a physical store to buy an item. Currently e-commerce is one of the alternative options for a business that is especially engaged in the field of processed coffee as a medium of information that facilitates interaction between sellers and buyers without limited space and time