This study aims to analyze the effect of brand awareness, celebrity endorser, and product quality on the purchase decision of Emina cosmetic products among university students in Berau Regency, East Kalimantan. The background of this research is driven by the significant growth of the local cosmetic industry and the high adoption of Emina products among young consumers, especially students. As a popular local cosmetic brand, Emina has successfully captured the attention of its young audience with approaches that resonate with their characteristics. Therefore, it is important to understand the factors influencing their purchasing decisions. The study uses a quantitative approach with a survey technique involving 100 purposively selected respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The results of the study show that, simultaneously, all three independent variables (brand awareness, celebrity endorser, and product quality) significantly affect the purchase decision of Emina products. However, when analyzed separately, only celebrity endorser and product quality have a positive and significant influence, while brand awareness does not show a significant impact on the purchase decision. Product quality proves to have the most dominant influence in driving the purchase decision, indicating that consumers prioritize product quality over other factors. The findings provide important recommendations for marketing strategies, particularly for Emina, to focus on emotional value-based promotions that resonate with the young audience. In addition, the selection of relevant celebrity endorsers and consistency in maintaining product quality are crucial factors to consider. This research is expected to contribute to the development of evidence-based marketing strategies in the local cosmetic industry, particularly in non-metropolitan areas, which face unique challenges in increasing product adoption.

Through seminars and leadership training, the goal of this community service project is to identify an effective leadership model that will enhance the work ethic of Jumantik employees in Setu Village, East Jakarta. Participating in the Effective Leadership program in enhancing work ethics were 100 Jumantik cadres from the village, the heads of the Development of Family Welfare of Setu Village, Cipayung District, and RW in the Setu Village neighborhood of East Jakarta. Lecture and coaching techniques are used in the training process. As a result of this training, a leader must employ effective leadership techniques to enhance work ethic when overseeing Jumantik cadres. To improve the motivation, accountability, and discipline of Jumantik cadres, one successful leadership model employs a transformational and participatory leadership style. This approach encourages open communication and fosters a sense of belonging among the cadres. It has been demonstrated that cadres who regularly monitor mosquito larvae perform better under leadership that offers clear guidance, emotional support, and active involvement in decision-making. Furthermore, the training emphasizes the importance of collaboration and teamwork, which are essential for achieving common goals. Jumantik cadre supervisors are advised to participate in leadership training since effective leadership would facilitate the development of a more inclusive and cooperative leadership model. Thus, it is anticipated that the effective sub-district eradication of Dengue Hemorrhagic Fever (DHF) will be facilitated by the adoption of the appropriate leadership paradigm, ultimately leading to healthier communities and improved public health outcomes. This is expected to make the public more vigilant and protected from potential online fraud in the future. Furthermore, increased legal literacy is expected to create a safer and more trustworthy digital transaction ecosystem for all parties.

This study aims to determine the Effect of Working Capital, E-Commerce Users, and Internal Control Systems on MSME Income in Medan Deli District. This study uses primary data, primary data obtained from answers to a series of statements in the form of questionnaires to MSMEs in Medan Deli District totaling 80 respondents. The research sample uses purposive sampling technique and also in this study is determined by the slovin method in MSMEs in Medan Deli District. The method of distributing questionnaires through several questionnaire sheets is divided into employees, and also through google form. This study uses multiple linear regression analysis techniques. Based on the results of partial testing, it shows that there is a positive and significant influence between Working Capital on MSME Income. Based on the results of partial testing, it shows that there is a positive and significant influence between E-Commerce User Empowerment on MSME Income, Internal control systems have a positive and significant effect on MSME Income. Based on the results of simultaneous testing, there is a relationship between the Effect of Working Capital, E-Commerce Users, and Internal Control Systems on MSME Income.

The 2024 General Election in Indonesia marked a significant shift in the landscape of political communication from conventional media to the digital sphere. Political campaigns conducted through social media and online platforms have opened new opportunities for persuasive effectiveness but also introduced serious challenges in terms of communication ethics, particularly in advertising. This study aims to analyze digital political campaign practices during the 2024 election through the lens of the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia/EPI), which serves as a self-regulatory standard in the advertising industry. This research employs a qualitative approach using a case study method, supported by documentation analysis, digital observation, and literature review. The findings reveal that many digital political advertisements violate key EPI principles, including honesty, transparency, and social responsibility. The most prominent violations include negative campaigning, the use of religious symbols to construct candidate images, and undisclosed endorsements by political influencers. Weaknesses in digital monitoring systems exacerbate these issues, allowing unethical content to spread massively and uncontrollably. This study concludes that the implementation of EPI in digital political campaigns remains weak and requires a more adaptive, collaborative, and technology-based monitoring approach to safeguard democratic integrity in the digital communication era.

This study aims to examine the parenting patterns adopted by single parents in the Islamic religious education of their children in Ampung Julu Village, Batang Natal Subdistrict, Mandailing Natal Regency. The research background stems from the growing phenomenon of single-parent families, which presents challenges in religious education. This is a qualitative descriptive study employing data collection methods such as observation, interviews, and documentation. The results show that single parents apply various parenting styles, including authoritarian, permissive, and democratic. The main challenges include limited time and dual responsibilities as both breadwinners and educators. Nevertheless, some single parents successfully nurture their children in the cognitive, affective, and psychomotor aspects of Islamic education through exemplary conduct, habituation, advice, supervision, and other Islamic-based methods. The study concludes that active involvement of single parents, despite limitations, still has a positive impact on the development of their children's Islamic religious education.

This study aims to analyze the influence of Islamic financial literacy and bank image on customer decisions in using mortgage financing products at Bank Tabungan Negara (BTN) KC Syariah Palembang. Islamic financial literacy plays an important role in increasing public understanding of Islamic banking products, which will influence decisions in choosing financial products. In addition, a positive bank image also contributes to building customer trust in the services offered. This study uses a quantitative method with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. Data were collected by distributing questionnaires to BTN KC Syariah Palembang customers who use mortgage financing products. The results of the study indicate that Islamic financial literacy and bank image have a positive and significant effect on customer decisions. The implications of this study indicate that increasing Islamic financial literacy and strengthening bank image can be an effective strategy for Islamic banks in increasing the number of users of Islamic-based mortgage products. Therefore, a broader Islamic financial education program is needed as well as improving the quality of services and transparency in Islamic banking operations to build customer trust and loyalty..

The development of electric vehicles (EV) as part of the transformation of the global transportation system offers a strategic solution to support economic sustainability and environmental preservation. This study aims to analyze the impact of EVs on infrastructure and develop sustainable solutions through a qualitative approach with a case study method. The results of the study indicate that EV adoption can significantly reduce greenhouse gas emissions, improve urban air quality, and support energy efficiency. In addition, the development of the EV industry drives economic growth through job creation and utilization of local resources, especially in the context of implementing the Domestic Component Level (TKDN). However, the success of the transition to an electric-based transportation system is highly dependent on the readiness of the charging infrastructure, policy consistency, and public awareness. This study recommends cross-sector collaboration in developing an EV ecosystem, accelerating the downstreaming of the battery industry, and integrating renewable energy transitions to maximize the positive impact of EVs on sustainable development in Indonesia.

Kegiatan pengabdian masyarakat ini bertujuan untuk membangun jiwa kewirausahaan pada 30 remaja binaan SOS Children's Village Banda Aceh melalui program pelatihan intensif satu hari. Pelaksanaan kegiatan menggunakan pendekatan partisipatif yang menggabungkan metode ceramah interaktif dan workshop keterampilan praktis, dengan materi utama berupa motivasi kewirausahaan dan pengenalan peluang usaha. Hasil evaluasi menunjukkan keberhasilan program dalam meningkatkan motivasi peserta, dimana 90% remaja menyatakan antusiasme tinggi untuk memulai usaha mandiri setelah mengikuti pelatihan. Namun demikian, teridentifikasi beberapa kendala utama seperti kurangnya pemahaman dasar tentang mekanisme berusaha, keraguan akan kemampuan diri, serta kebingungan dalam menentukan langkah awal memulai bisnis. Faktor pendukung utama adalah semangat dan keterlibatan aktif peserta selama proses pelatihan. Program ini berhasil memperkenalkan berbagai peluang usaha potensial seperti usaha kuliner rumahan, jasa fotografi kreatif, serta kerajinan tangan berbahan lokal. Temuan ini mengindikasikan bahwa meskipun motivasi telah berhasil dibangun, diperlukan pendampingan lebih lanjut untuk mengkonversi semangat tersebut menjadi aksi nyata. Untuk kegiatan serupa di masa depan, disarankan untuk mengembangkan program lanjutan berupa pendampingan intensif, akses permodalan, serta pembentukan jejaring usaha guna memastikan keberlanjutan usaha yang dirintis peserta. Hasil program ini memberikan kontribusi penting dalam pengembangan model pembinaan kewirausahaan bagi remaja marginal.

This study aims to examine 1) the positive impact of smartphone usage on the economics learning process among 11th-grade students at SMAN 2 Gerung for the 2023/2024 academic year and 2) the negative impact of smartphone usage on the economics learning process among 11th-grade students at SMAN 2 Gerung for the 2023/2024 academic year. The researcher employs a qualitative approach and descriptive research type to provide a clear picture of the situation under investigation, thereby obtaining the facts. Primary and secondary data sources complement this approach. Data collection techniques include observation, semi-structured interviews, and documentation. The research findings indicate that using smartphones in learning positively impacts students. First, students have broader access to various sources of information, including scientific articles, educational videos, and digital learning platforms. Second, technology makes it easier for students to complete school assignments, as they can quickly find the references they need. Third, technology has also been proven to increase students' engagement and motivation in learning, offering more interactive and engaging learning methods. Fourth, learning becomes more flexible, allowing students to study anytime and anywhere based on their needs and convenience. However, there are also negative impacts that must be considered. Technology can disrupt students' concentration due to distractions from social media and other digital entertainment. In addition, students often struggle to distinguish between accurate and inaccurate information. They also tend to rely heavily on the internet, which can hinder the development of critical thinking and independent learning skills. Another issue is the habit of not taking complete notes, as students assume that all information is available online. Lastly, there are potential physical health concerns, such as eye strain and poor posture, caused by prolonged use of electronic devices.

This study analyzes AI-generated writing assessments' scoring reliability and feedback consistency using ChatGPT. Adopting a mixed-methods approach, 23 student descriptive texts were evaluated across three assessment rounds. Quantitative findings showed high scoring reliability, with an Intraclass Correlation Coefficient (ICC) of 0.93, indicating excellent consistency across repeated evaluations. Qualitative analysis revealed that ChatGPT consistently addressed five core writing criteria—content, organization, vocabulary, language use, and mechanics. However, the feedback varied in focus and detail across rounds, and the absence of reference to prior feedback limited its support for revision as a recursive process. The findings suggest that although ChatGPT demonstrates reliable scoring and generally stable feedback themes, it lacks the continuity to facilitate sustained writing development. To enhance its pedagogical value, AI-based feedback systems should be designed to build upon previous responses, thereby enabling more effective support for students' progressive improvement in writing.