This research analyzes the ethics of broadcasting advertisements on television media, especially related to  broadcasting time regulations. The significant role of television in shaping people's thoughts and  behaviors, coupled with the proliferation of potentially unethical and inappropriate broadcasts, highlights  the urgency of this issue. Such violations, especially those concerning children and adolescents, pose  significant risks due to exposure to inappropriate content and the normalization of unethical behavior. This  study emphasizes the importance of media commitment to the Broadcasting Behavior Guidelines and  Broadcast Program Standards (P3SPS) and Law No. 32 of 2002, which aims to protect viewers from  harmful information. This study uses a library observation method with a qualitative approach, analyzing  existing reports, research, and written sources. Data analysis uses Miles and Huberman's qualitative  decomposition technique, which includes data reduction, data presentation, and drawing conclusions. The  findings of the study are in line with previous studies, indicating that violations of broadcasting ethics and  broadcasting hours are systemic problems that have not been resolved. This underlines the need for stricter  supervision, sanctions, re-evaluation of broadcasting time classifications, and media literacy education for  the community.

This study explores the transformative role of Artificial Intelligence (AI) in enhancing customer experience personalization (CEP) and optimizing marketing strategies (MSO) within digital marketing environments. Grounded in the Technology Acceptance Model (TAM), the research incorporates ethical and privacy concerns (EC) as moderating factors influencing AI adoption and its effectiveness. Using survey data from marketing professionals across diverse industries, the study employs Structural Equation Modeling (SEM) to analyze complex relationships among AI use, CEP, MSO, and marketing outcomes. The findings reveal that AI significantly improves customer engagement and marketing performance by enabling tailored interactions, data-driven segmentation, and campaign optimization. Moreover, ethical and privacy concerns positively moderate these effects, underscoring the necessity of responsible AI practices in sustaining consumer trust and regulatory compliance. By offering empirical insights into the interplay between AI, personalization, strategy, and ethics, this study contributes to both theoretical development and practical guidance for businesses navigating digital transformation. The research highlights AI’s strategic potential in creating sustainable competitive advantage while advocating for ethical safeguards in technology-driven marketing.

Increasing population density and concretization in urban areas, such as Magelang City, have caused a significant decrease in green open spaces (RTH), which has an impact on food security and independence. Magelang City, with a population density of 7,361 people/km², faces a major challenge in providing adequate green spaces to support local food production. Rejowinangun Selatan Village, as one example, shows the limited green open spaces available. To overcome this problem, urban farming, especially through hydroponic techniques, offers an effective solution. The methods applied in this community service include various approaches to educate and directly involve the community in the practice of making hydroponics with solar panels. By utilizing renewable energy-based technology, such as solar panels and integrated electrical systems, hydroponic farming allows food production in limited spaces such as house terraces. This system not only increases food independence and security, but also ensures that the vegetables produced are healthier because of the minimal use of pesticides. Urban farming with the hydroponic method can optimize the use of limited space and become a productive and sustainable alternative for urban communities.

This study seeks to investigate and acquire insights regarding the legal validity of the sale and purchase deed associated with Letter C and the impact of land erosion on land rights owners. The foundation of this research stems from the transaction involving the deed of sale and purchase of Letter C, carried out by the Land Deed Official, who overlooked the measurement of the Letter C land when transferring rights from one person to another. The significance of this research lies in addressing the issues that arise in various places in the archipelago are increasingly complex and increasingly varied, especially regarding the ownership of land rights with Letter C status, which do not have legal certainty over their ownership rights. This research employs the Normative Juridical approach, which analyzes literature documents and related regulations while emphasizing the duties and permits of PPAT, so that it will provide the right answers regarding land rights problems and literacy to the community regarding land rights ownership. The results of this study explain that Letter C land sale and purchase transactions that are not accompanied by measurements and are not immediately certified have the potential to cause disputes and difficulties in proving land rights because there are legal loopholes, so owners must confirm the validity of ownership of land rights. The novelty of this research lies in the analysis of cases that occurred in Bogor Regency, illustrating the consequences of the incident, so that it can provide a solution so that the Letter C land that is still circulating in the community can immediately change its land rights status to provide security in land ownership.
 
Penelitian ini bertujuan untuk menggali serta mendapatkan pengetahuan tentang keabsahan akta jual beli Letter C serta dampak dari terkikisnya tanah bagi pemilik hak atas tanah. Dasar penelitian ini berasal dari transaksi akta jual Beli Letter C yang disusun oleh Pejabat Pembuat Akta Tanah (PPAT) tanpa memperhatikan pengukuran tanah Letter C yang dialihkan haknya dari satu individu ke individu lainnya. Urgensi dari penelitian ini adalah permasalahan yang terjadi diberbagai tempat di Nusantara semakin kompleks dan semakin variatif khususnya tentang kepemilikan hak atas tanah yang berstatus Letter C yang tidak mendapatkan kepastian hukum atas hak kepemilikannya. Penelitian ini menerapkan metode Yuridis Normatif dengan menganalisis dokumen literatur dan peraturan yang relevan serta memperjelas tugas dan kewenangan PPAT, sehingga penelitian ini akan memberikan jawaban yang tepat mengenai permasalahan hak atas tanah serta meningkatkan literasi terkait kepemilikan hak atas tanah kepada masyarakat. Temuan dari penelitian ini menunjukkan bahwa kegiatan jual beli tanah Letter C yang tidak disertai pengukuran dan tidak segera disertifikatkan berpotensi menyebabkan sengketa serta kesulitan pembuktian hak atas tanah karena terdapat celah hukum, sehingga pemilik harus mempertegas validitas kepemilikan hak atas tanah. Kebaruan dalam penelitian ini dijelaskan dalam analisis dari kasus yang terjadi di Kabupaten Bogor yang menjabarkan dampak dari peristiwa tersebut, sehingga dapat memberikan solusi agar tanah Letter C yang masih beredar dalam masyarakat segera diubah status hak atas tanahnya untuk memberikan keamanan dalam kepemilikan tanah.

This research aims to design syntax in literature learning using the Project Based Learning (PjBL) model at UPT SMP Negeri 17 Medan. This research focuses on the effectiveness of applying PjBL syntax in improving students' literary understanding, critical thinking skills and creativity. This research uses a qualitative descriptive method with data collection techniques through observation, interviews and documentation. Research findings reveal that the application of the PjBL model in literature learning has a positive impact on student engagement and in-depth understanding of literary material. Project-based evaluations also help students develop collaboration and communication skills. Systematic implementation of PjBL syntax provides a clear and effective learning structure, thereby improving the overall quality of learning.

The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.

Water is an essential need for human life, especially in hospitals which require a constant supply of clean water. Dr. Gunawan Mangunkusumo Regional Public Hospital, Semarang Regency, is facing problems in managing the water reservoir due to a lack of monitoring and an automatic filling system. This leads to water wastage and inconvenience.
This article discusses the design of a water level detection device prototype based on the Wemos D1 Mini microcontroller to overcome this problem.3 The system utilizes the HC-SR04 ultrasonic sensor to measure water level and display the information on an LCD and web server. The microcontroller controls the water pump automatically based on the detected water level, which is categorized into three levels: LOW, MEDIUM, and HIGH.
Test results show that the system can measure water levels accurately and control the water pump effectively.This prototype is expected to assist Dr. Gunawan Mangunkusumo Regional Public Hospital in improving water management efficiency, ensuring a sustainable supply of clean water, and reducing the workload of staff

Hotel booking cancellations pose significant challenges to the hospitality industry, affecting revenue management, demand forecasting, and operational efficiency. This study explores the application of machine learning techniques to predict hotel booking cancellations, leveraging structured data derived from hotel management systems. Various classification algorithms, including Random Forest, XGBoost, and LightGBM were evaluated to identify the most effective predictive model. The findings reveal that XGBoost model outperforms other models, achieving F2-score of 0.7897. Key influencing factors include deposit type, total number of special requests, and marketing segment. The results underscore the potential of predictive modeling in optimizing hotel revenue strategies by enabling proactive measures such as dynamic pricing, targeted customer engagement, and improved overbooking policies. This study contributes to the ongoing advancements in data-driven decision-making within the hospitality industry, offering insights into how machine learning can mitigate financial risks associated with booking cancellations.

Use substance chemistry in a way continously can cause accumulation residue in the soil , which is potential cause effect harm for environment . Therefore that , training intended For improve skills in groups farmer Green Lawu forest in Berjo Village , Karanganyar , in cultivation mold Trichoderma sp. as fungicide natural . Training done through method counseling that includes making starter media using Potato Dextrose Agar (PDA), and multiplication become product powder Ready use with flour media rice and bran . Training results show improvement understanding participant to benefit Trichoderma sp. , good as controller organism the bully plants (OPT) and as booster growth plants . In addition , training This succeed reduce dependence farmers on materials chemistry agriculture that is not friendly environmental and expensive. It is hoped that this program can push adoption Trichoderma sp. in a way sustainable For support system agriculture friendly environment in Berjo Village .

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era.
Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.