This study explores the impact of organizational commitment, rewards, and punishment on employee performance at Perum DAMRI Bandar Lampung, a branch of the state-owned enterprise specializing in land transportation services for passengers and cargo. The research arises from the necessity to improve employee performance by leveraging both internal and external motivational factors, including employee loyalty, reward systems, and disciplinary actions. Using a quantitative research design, data were collected through a structured survey distributed to 168 active employees of the organization. The collected data were then analyzed using multiple linear regression through SPSS version 24. The study found that organizational commitment and rewards have a significant and positive influence on employee performance. These findings support the proposed hypotheses and highlight the importance of fostering employee loyalty and implementing an effective reward system to boost performance outcomes. In contrast, the analysis revealed that punishment does not have a significant positive effect on employee performance. This suggests that punitive measures alone may not be effective in encouraging desired work behaviors or improving overall performance. Based on these findings, it is recommended that Perum DAMRI Bandar Lampung prioritize initiatives that strengthen organizational commitment and develop a fair, transparent, and performance-based reward system. Such efforts are likely to enhance employee motivation and productivity. Additionally, the current approach to punishment should be critically evaluated to determine its role and effectiveness in supporting performance goals. A more constructive disciplinary framework may be needed to align with modern human resource management practices. This study contributes to the broader understanding of performance management in state-owned enterprises, especially in the transportation sector.

The problem in the research is that the work given exceeds the provisions of written regulations, company leaders do not pay enough attention to their employees or do not provide enough motivation to their employees, performance fluctuates from year to year because employees are less careful in their work. The aim of this research is to determine the workload and motivation of employee performance at PT. Mandiri Abadi Permai. The type of this research is quantitative. The population in this research is employees of PT. Mandiri Abadi Permai, totaling 140 respondents. Determining the number of samples using the Slovin formula was 58 respondents, while the sampling technique was carried out randomly. The data sources in this research are primary and secondary data. Then the data collection methods in this research are observation, interviews, questionnaires and documentation. Meanwhile, the data analysis technique used is multiple linear regression analysis. Multiple linear regression test results Y=8.137+0.5221+0.532X2+e. The results of the test (t) or partial test show that workload has a positive and significant effect on employee performance which can be seen from tcount 6.477>ttable 2.004 and the Motivation variable has a positive and significant effect on employee performance where it can be seen tcount 11.166>ttable value 2.004. Then simultaneously (F test), the F value is 83.947> F table 3.16. So that workload and motivation have a positive and significant effect on employee performance at PT. Mandiri Abadi Permai. The results of the coefficient of determination for the Adjusted R square value are 0.744 (74.4%). So it can be said that 74.4% of the variation in the independent variables in workload and motivation contributes to employee performance variables at PT. Madiri Abadi Permai, while the remaining 25.6% is influenced by other variables outside the model.

This study aims to analyze the importance of building trust and mutual understanding among organizational members to enhance team performance and work effectiveness at Greet Bear Bowl Restaurant. Trust is developed through open communication, organizational justice, and recognition of individual contributions. Meanwhile, mutual understanding is supported by active participation, aligned goals, and a positive organizational culture. The study adopts a qualitative approach using in-depth interviews with four permanent employees. The results indicate that trust and understanding play a crucial role in strengthening work relationships, improving coordination, and supporting the effective and sustainable achievement of organizational goals.

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.

Employee creativity plays a vital role in en5suring organizational success, particularly in the face of growing industrial competition. PT. Suri Tani Pemuka Lampung, operating in the aquaculture sector, must cultivate a workforce that is both creative and adaptable to change. However, enhancing employee creativity remains a challenge. This study investigates the influence of transformational leadership and knowledge management on employee creativity at PT. Suri Tani Pemuka Lampung. Using a quantitative approach, data were collected from 210 permanent employees across various divisions through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS. The findings reveal that both transformational leadership and knowledge management have a positive and significant impact on employee creativity, with knowledge management showing a more dominant effect. The study implies that to boost employee creativity, organizations must strengthen their knowledge management systems—particularly in terms of documentation, training, and knowledge sharing. Furthermore, leaders should adopt an open, inclusive leadership style that nurtures creativity and supports employees in developing their innovative potential.

This study aims to examine the potential and challenges of utilizing Solar Power Plants (PLTS) in Medan City, which is geographically located near the equator and receives high exposure to sunlight throughout the year. The method used is a literature review with a narrative review approach that analyzes secondary data from various journals and relevant scientific articles. The results of the study show that Medan City has an average annual horizontal global solar radiation intensity of 463.61 W/m², with the potential for electrical power that can be generated from rooftop solar panels reaching 748.57 MW (monocrystalline), 598.85 MW (polycrystalline), and 299.43 MW (thin film). This potential is comparable to the capacity of large-scale power plants. The use of PLTS contributes to reducing carbon emissions, increasing energy security, creating jobs, and developing the local economy. However, challenges such as high installation costs, limited suitability of roof structures, and low public awareness are still major obstacles in the implementation of this technology. Therefore, synergy is needed between government policies, public education, and technological innovation to optimize the use of solar energy in urban areas such as Medan.

This study aims to compare two main theories in modern cosmology, namely the Big Bang Theory and the Steady State Theory, using a descriptive cosmographic approach. This study is motivated by the lack of deep understanding as well as the limited Indonesian literature discussing the fundamental differences between the two theories. By employing a qualitative method through literature review, this research examines the characteristics, advantages, and limitations of each theory based on the latest scientific evidence and cosmographic perspectives. The analysis results show that the Big Bang Theory has strong support from observational evidence, such as cosmic microwave background radiation (CMB), galaxy redshift, and the distribution of light elements, which reinforces the narrative of the expansion and evolution of the universe. In contrast, the Steady State Theory is considered less relevant due to the absence of observational evidence for the creation of new matter and its inability to explain structure and the dynamics of the universe that are currently observed.

Entrepreneurship plays a crucial role in driving economic growth, with individual entrepreneurial intentions serving as a key supporting factor. Despite this, student involvement in entrepreneurial endeavors remains relatively low. This research seeks to examine how emotional intelligence and self-leadership influence entrepreneurial intentions among students at the University of Lampung. Employing a quantitative method with a causal approach, the study gathered primary data through questionnaires distributed to 183 sixth-semester students across various faculties. The research instruments underwent validity, reliability, and normality testing, and the data were analyzed using multiple linear regression. The findings confirmed the proposed hypotheses. Based on these results, the study recommends that higher education institutions, particularly the University of Lampung, implement character development initiatives and foster a positive student mindset. It also suggests creating more opportunities for reflection and open dialogue, incorporating problem-based learning models, and providing training in persuasive communication and soft skills. Furthermore, it emphasizes the importance of enhancing entrepreneurship curricula with practical experiences such as business incubators and simulations, while also improving student access to entrepreneurial support systems, including funding, mentoring, and market networks. These measures aim to boost student confidence in launching businesses and to strengthen the campus entrepreneurial ecosystem.

This research examines the development of sustainable coastal ecotourism at Sri Mersing Beach, Kuala Lama Village, Serdang Bedagai Regency. This area has tourism potential in the form of a 2-kilometer stretch of white sand beach, a gentle beach gradient, and a row of pine trees that provide a distinctive shade. The research was conducted in March-April 2025 using a descriptive qualitative approach with a case study method. Data collection was carried out through direct observation, in-depth interviews with key informants selected through purposive sampling, and literature study. The research results indicate that the development of ecotourism in this area faces several major challenges, such as limited infrastructure, suboptimal waste management, low capacity of local human resources, and weak institutional coordination. Nevertheless, the preserved natural potential and local uniqueness provide significant opportunities for the development of sustainable ecotourism. This research recommends an integrated approach that involves all stakeholders in formulating eco-tourism development strategies that consider economic, social, and environmental aspects.

Penelitian ini menyelidiki faktor yang memengaruhi adopsi penggunaan aplikasi galeri virtual GaYa dengan menggunakan Technology Acceptance Model (TAM) sebagai kerangka teori untuk mengeksplorasi hubungan antara Perceived Ease of Use (PEU), Perceived Usefulness (PU), dan Behavioral Intention (BI) dalam konteks aplikasi GaYa. Data yang diperoleh dari 120 responden survei dianalisis menggunakan Generalized Structured Component Analysis (GSCA) untuk mengkaji hubungan antar variabel dalam studi ini. Melalui kalkulasi nilai Critical Ratio (CR), hasil penelitian menunjukkan bahwa PEU memiliki pengaruh signifikan terhadap PU dan BI. Selain itu, PU terbukti menjadi prediktor kuat terhadap BI sehingga menegaskan bahwa pentingnya kegunaan dan nilai fungsional dalam adopsi teknologi. Temuan ini memberikan wawasan berharga bagi praktisi dan pengembang yang ingin meningkatkan efektivitas platform galeri virtual. Hasil studi ini juga menyoroti pentingnya pengembangan desain yang intuitif dan berpusat pada pengguna serta mampu memberikan manfaat nyata bagi pengguna. Keterbatasan dari studi ini terletak pada desain penelitian yang bersifat cross-sectional dan penggunaan sampel yang terbatas secara lokal, yang mungkin membatasi generalisasi temuan ke konteks yang lebih luas. Untuk meningkatkan pemahaman mengenai penerimaan pengguna dalam platform seni digital, penelitian selanjutnya disarankan untuk menggunakan desain longitudinal, menyelidiki faktor tambahan seperti kepercayaan pengguna dan estetika, serta melibatkan partisipan yang lebih beragam.
 
Kata Kunci - Technology Acceptance Model (TAM), Perceived Ease of Use (PEU), Perceived, Usefulness (PU), Behavioral Intention (BI), Virtual Gallery