Publication Search

As one of the oldest heritage tourism sites in Indonesia, KBS (Kebun Binatang Surabaya) faces challenges in sustaining its relevance and competing with other modern tourism offerings. The sustainability of KBS is largely influenced by the image communication strategies used to market the zoo and attract family tourists. This study aims to assess the communication strategies along with social media promotion, as well as the tourists’ experience regarding their visit. The data collection technique was field observation, digital documentation analysis, and interviews using a semi-structured format which was analyzed descriptively qualitatively. Research findings indicate that KBS has social media and stakeholder collaboration as main promo media and, education as the fundamental pull factor. Moreover, despite its strengths, KBS suffers from gaps in destination branding and lack of innovation in digital on-site experience. A competitive repositioning by building a unique identifiable brand through, integrated and comprehensive communication strategies was proposed for the use of KBS as a family-friendly competitive educational tourism site.

Turnover intention refers to the desire or intention of employees to voluntarily resign or move to another workplace according to their wishes. The purpose of this study is to study how job satisfaction functions as a mediator in the relationship between job stress and the desire to resign of employees of CV. Bali Harmoni Bali Zoo. This study involved 58 employee respondents and used a survey method through questionnaires and interviews, and was analyzed using inferential statistical techniques in the form of path analysis. The results of the study indicate that job stress affects the desire to move jobs positively and significantly. In addition, Job stress has a negative and significant effect on job satisfaction, and job satisfaction has a negative and significant effect on turnover intention. Thus, the job satisfaction variable is proven to be able to mediate the effect of job stress on turnover intention.