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This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

This study aims to determine the effect of distribution costs on increasing sales volume in food and beverage sector manufacturing industry companies listed on the IDX in 2020-2022. This research uses quantitative methods, this research was carried out on Food and Beverage Sector Manufacturing Industry Companies Listed on the IDX, and data taken for three years starting from 2020-2022 and the calculation uses data per semester consisting of Distribution Costs and Sales Volume. Data collection is carried out by documentation method. The population in this study is all Financial Statements of Food Sector Manufacturing Companies and Minimums Listed on the IDX from 2020-2022 totaling 78 Financial Statements Where the sample processed is part of the total population in the Income Financial Statements per semester in the 2020-2022 period which amounts to 24 Income Financial Statements. The data analysis carried out was by descriptive statistics and simple linear regression analysis while for significant testing using the t test. The results showed that: Distribution costs have a significant effect on sales volume in Food and Beverage Sector Manufacturing Industry Companies Listed on the IDX.  

The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5% of 1.664, so t count > t table. This shows that there is an effect of service quality on sales volume in Dalan Lidang, Panyabungan District, Mandailing Natal Regency.    

Company sompetition is increasing, one of which occurs in companies in the food and beverage manufacturing sector. Companies compete to provide the latest innovation in each oh their products to increase profits. The aim of this research is to find out how much influence operational costs and sales volume have on net profit partially or simultaneosly. The population in this study was 95 manufacturing companies in the food and beverage subsector fot the 2020-2023 period. The sample selection used a purposive sampling technique of 30 companies with 4 period for a total of 120 samples. The data used is secondary data obtained from financial reports of food and beverage subsector manufacturing companies. The method used in this research is quantitative statistical research with a causality approach which aims to determine the causal relationship between the independent variable and the dependent variable by conducting hypothesis testing using SPSS version 27. The result of the research show that operational cost have a partial effect on net profit, sales volume have a partial effect on net profit, operational costs and sales volume simultaneosly influence net profit.

This study aims to determine: 1) The development pattern of marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021; 2) The level of significance of the variability of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya; 3) The average stability level related to the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya. This type of research is comparative research. Data collection techniques are carried out using two approaches, namely through field research and library research. Data analysis techniques use quantitative analysis, namely development trend analysis, variability analysis, and relative variation analysis. The results of the study show that: 1) The development pattern of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021 always increases; 2) There is a significant difference in the average sales volume of the three types of fuel oil products marketed by PT. Masokan Multi Raya as a premium and diesel oil agent (APMS) in Waropen Bawah District; and 3) Premium (VR = 0.0601) is a leading product of PT. Masokan Multi Raya in Waropen Bawah District with the most stable distribution of sales volume, while diesel (VR = 0.0864) has the most unstable sales volume and the lowest volume of kerosene.

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.

Grocery stores are a very important type of business in society, especially in urban areas. However, in increasingly fierce competition, grocery stores must always innovate in developing marketing strategies to increase purchasing power, retain old customers and attract new customers. This research aims to provide an understanding of effective marketing strategies both offline and online. The results of this research show that grocery stores in Benowo District, Surabaya implement diverse and targeted marketing strategies to increase the sales volume of their products in market share.

PT Indo Calli Plast experienced a decline in sales in 2015-2023. Therefore, the company is trying to increase product sales by implementing ISO 9001:22000 in 2023 so that it can compete to customer. This research aims to determine the conditions of ISO implementation at PT Indo Calli Plast and to determine the effect of implementing ISO 9001:22000 on local sales volume at PT Indo Calli Plast. This type of research uses qualitative descriptive research. Data collection techniques used questionnaires, observations and interviews at PT Indo Calli Plast. The data processing method in this research uses a semi-qualitative analysis method, namely a combination of qualitative and quantitative research. SPSS Data Processing, including: Validity and Reliability Test, Classic Assumption Test, Hypothesis Test. The results of this research: The implementation of ISO 9001:22000 has a positive and significant effect on the local sales volume of PT Indo Calli Plast. The results of the coefficient of determination test (R2) in the table above, obtained an R Square value of 0.844. This means that 84.4% of the Local Sales Volume at PT Indo Calli Plast is influenced by the ISO 9001:22000 Implementation variable, while the remaining 15.6% is influenced by other variables not explained in this research.

This research aims to determine the influence of marketing strategy on sales volume in CV.Rempah Sari in Padang City by using segmenting, targeting, and positioning strategies both partially and simultaneously. marketing is one of the most important functions in the company, where with the right marketing it can determine the sales volume and the position of the company (product) in the market. The data collection technique used in this study is by using questionnaires or questionnaires, namely data collection techniques carried out by providing a set of questions or statements to the leadership of CV.Rempah Sari kota padang. The purpose of this research is to find out how the influence of marketing strategies on the increase in the sales volume of sweet skins in cv.spice sari kota padang. The results of this research show that CV.Rempah Sari has a quality marketing strategy that can meet the needs of consumers.

Sales forecasting is a technique that companies use to predict future sales volumes based on previous sales data. This research aims to help UMKM  XYZ determine the optimal production amount to maximize profits, by using forecasting methods in planning mocaf flour production. The methods used include the Time Series model with Moving Average, Exponential Smoothing, and Trend Analysis, which are calculated using POM QM Windows software. The analysis results show that the Trend Analysis method is the most accurate for forecasting, with the smallest error value, namely MAD of 76.997, MSE of 8161.672, and MAPE of 6.02%. The smaller the error value, the more accurate the forecasting results. Therefore, the Trend Analysis method is recommended for forecasting mocaf flour sales in XYZ UMKM in 2024, with the production of 15,100 kg to avoid excess stock and dead stock in meeting consumer demand.    

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .    

Marketing mix ​​used achieve marketing goals. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for the Our Family Building Store seems to be in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their product.

This research aims to determine the effect of marketing strategy and price on sales volume at PT. Pandum Parahita Lestantum both partially and simultaneously. The method used in this research is a quantitative approach. The research sample consisted of 100 people taken using saturated sampling. With data collection techniques using a questionnaire in the form of a Likert scale. Data analysis was carried out using data quality analysis techniques, classical assumptions, hypotheses, which were processed using SPSS (Statistical Package for the Social Sciences) software version 25. The research results showed that from the results of research hypothesis testing there was an unsupported and partially significant influence between the strategies. marketing to sales volume.

The demand for sweet corn continues to increase in line with the rapid development of the food industry. Therefore, every company must be able to develop a strategic business plan to achieve the company's goals, whether short-term, medium-term, or long-term. One Day Promotion is one of the promotional activities with a gift given for every purchase of MADU-59 F1 sweet corn seeds, which is held at the Agricultural Store. This activity aims to know, implement, and identify the effectiveness of One Day Promotion (ODP) to increase sales. This activity was conducted in Karangploso, Malang, East Java, using two methods: collecting primary data through interviews, observations, recordings, and documentation, as well as collecting secondary data through literature references such as journals, books, and the internet. The One Day Promotion activity was conducted at three agricultural stores in Karangploso, Malang, East Java. This activity is considered effective in increasing brand awareness and serving as an educational medium for farmers to know the advantages of MADU-59 F1 sweet corn seeds. Additionally, the One Day Promotion activity aims to help achieve the company's goal of increasing product sales volume. With the One Day Promotion strategy, it will attract consumer interest and provide satisfaction to consumers, thus accelerating and expanding the market for MADU-59 F1 sweet corn seeds.  

Sales of goods and services are significantly impacted by fluctuations in the level of people's income. The community’s financial stability is crucial for the continuity of economic operations according to sharia principles in Islamic microeconomics. Islamic microeconomics does not only seek profit, but additionally aims to enhance the welfare of the people in a fair and sustainable manner. Because justice, brotherhood, and cooperation are elements that can offer options for fluctuations in human income. The object of this research is BTC Watampone. This study’s objective is to examine how changes in income impact the level of sales from an Islamic economic point of view. This study employs a literature review-based quantitative method, which relies on various library sources to gather the required information. The study’s findings indicate of this study show that the elasticity of sales volume in 2015 was Ep = 0.723, which indicates that Ep < 1 and sales volume is classified as inelastic. While the elasticity of sales volume in 2016 is Ep = 17.2, which indicates that Ep > 1 and sales volume is classified as elastic.

Penelitian ini bertujuan untuk mengetahui tingkat ekspektasi penerimaan, risiko usaha, dan perkiraan permintaan produk kascing dan kompos CV. X. Data yang diperoleh terdiri dari 96 sampel yang berasal dari data historis penjualan dan penerimaan selama 8 tahun periode usaha berjalan (2017-2024). Perhitungan tingkat ekspektasi penerimaan dan risiko dilakukan dengan pendekatan Expected Return dilanjutkan dengan pengukuran deviasi yang terjadi, sedangkan perkiraan penjualan pada masa yang akan datang dilakukan dengan menggunakan simulasi Monte Carlo. Produk kascing memiliki tingkat ekspektasi penerimaan yang lebih besar bila dibandingkan dengan produk kompos maupun portofolio 2 produk diversifikasi. Koefisien variasi pada produk kascing 0,17; kompos 0,24; dan portofolio 0,19; nilai koefisien variasi yang semakin kecil menggambarkan risiko yang dihadapi semakin rendah. Perkiraan volume permintaan yang diterima pada masa mendatang pada produk kascing berkisar 9,73- 21,34 ton/bulan dan kompos berkisar 7,81-53,21 ton/bulan.

This study aims to analyze the influence of distribution channels on the sales volume of sheep at Taznika Farm. The research method used was a survey of sheep farmers. The results showed that the distribution channel has a significant effect on sheep sales volume. Direct distribution from producer to end consumer is more effective in increasing sales volume compared to indirect channels. Developing and optimizing both direct and indirect distribution channels can expand marketing reach and increase sheep sales at Taznika Farm. Further research is needed to identify other factors affecting sales volume to inform a more comprehensive marketing strategy.

Currently, MSMEs can use social media as a way to market their goods so that consumers know more about their goods. MSMEs that have online access, engage in social media, and develop e-commerce will usually enjoy significant business benefits in terms of revenue, innovation, and competitiveness. This research uses a qualitative descriptive research method, research informants use purposive sampling, data collection techniques through observation, interviews and documentation, triangulation techniques using time triangulation. Oki Candra Mentari said that after the Covid-19 pandemic, Abrisam Tour Travel Bureau started using social media as a marketing strategy. However, due to the lack of post promotion on social media, this strategy has not been effective. Abrisam Tour uses a strategy that starts by trying to provide professional service to its customers so that they feel satisfied and enjoy their services. This strategy is used through social media, namely WhatsApp and WhatsApp Status and Instagram, to target Outing Class customers, both those who have used Abrisam Tour services before and those who have not. Abrisam Tour strives to provide the best experience to customers by offering high-quality tour packages, adequate facilities and professional services. In addition, Abrisam Tour seeks to increase brand awareness and attract more customers through advertising and branding on social media such as WhatsApp and Instagram.